Athleta Launches Breast Cancer Awareness Collaboration

Key Points

• Athleta debuts limited-edition Train Free Bra redesigned by Kristin Juszczyk.
• 13% of proceeds go to Susan G. Komen to support breast cancer research and care.
• The bra is compatible with Athleta’s Empower Mastectomy Bra Insert.

Athleta has partnered with fashion designer Kristin Juszczyk and Susan G. Komen to spotlight Breast Cancer Awareness Month. The special-edition Train Free Bra features the bold phrase “Check These Out” on the band in pink, aiming to spark conversation about breast health and early detection.

Thirteen percent of sales will be donated to Susan G. Komen, symbolizing the 1 in 8 women expected to face breast cancer in their lifetime. The design also supports survivors, as it works with Athleta’s mastectomy bra insert to provide comfort and confidence after surgery.

For Juszczyk, the collaboration is personal—her mother passed away after a long battle with breast cancer. Athleta says this initiative blends style and purpose while encouraging women to take care of themselves and each other.