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Panera Collabs With Gilmore Girls for New Fall Menu

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Key Points:

  • Black Bean Soup returns after 7 years.
  • New Crème Brûlée Latte and Harvest Medley Chicken Salad debut.
  • Autumn Squash Soup, Fireside Chili, and Pumpkin Cookie also featured.
  • Exclusive “Fall for Your Favorites Meal” available on Panera app.

Panera Bread is leaning into nostalgia this season with a Gilmore Girls-themed campaign and a refreshed fall menu. The long-awaited Black Bean Soup headlines the lineup, joined by Autumn Squash Soup and Hearty Fireside Chili.

The menu adds new items like the Crème Brûlée Latte and Harvest Medley Chicken Salad, while seasonal staples like the Pumpkin Cookie and Ciabatta Dippers return.

Promoted with Gilmore Girls stars Jared Padalecki and Matt Czuchry, the “Fall for Your Favorites Meal” is available exclusively on the Panera app, while the full menu can be ordered in-store, for pickup, or delivery.

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Dana Nemirovsky is a copywriter and journalist at Brand Vision Insights, with a bachelor's degree in Design and prior experience writing for a fashion magazine. She explores how culture shapes consumer behavior, highlighting shifts in marketing strategies and societal trends. With her storytelling approach, Dana offers a deeper look into how people and markets adapt to change.

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