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Zuckerberg Unveils $799 Meta Ray-Ban Display Glasses

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Key Points

  • Meta launches $799 Ray-Ban Display glasses with built-in display, powered by a neural wristband for gesture control.
  • Also revealed: $499 Oakley Meta Vanguard for athletes and $379 Ray-Ban Meta Gen 2 with longer battery life.
  • Horizon TV app announced for Quest VR headsets, with Disney and Universal among partners.

Mark Zuckerberg has unveiled Meta’s most advanced consumer smart glasses yet. The $799 Ray-Ban Display model features a high-resolution digital display controlled by the Meta Neural Band, letting wearers navigate with hand gestures. The display overlays video, text, and notifications without blocking vision and disappears when idle.

Alongside the flagship release, Meta introduced Oakley Meta Vanguard glasses for sports, offering 3K video capture, nine-hour battery life, and fitness watch integration. The Ray-Ban Meta Gen 2 also debuted, priced at $379 with double the battery life of its predecessor and improved cameras.

The rollout underscores Meta’s bet on wearable tech while Orion AR glasses remain experimental. The Ray-Ban Display glasses launch September 30 in the U.S., with Horizon TV expanding VR streaming experiences later this year.

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Dana Nemirovsky is a copywriter and journalist at Brand Vision Insights, with a bachelor's degree in Design and prior experience writing for a fashion magazine. She explores how culture shapes consumer behavior, highlighting shifts in marketing strategies and societal trends. With her storytelling approach, Dana offers a deeper look into how people and markets adapt to change.

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