Chrysler Teams Up With Snoopy and the Peanuts Gang in New Pacifica Campaign
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Key Points:
- Chrysler launches a fall marketing campaign featuring Snoopy, Charlie Brown, and the Peanuts gang.
- Multi-part video series debuts on Chrysler’s YouTube, Instagram, Facebook, and TikTok channels.
- Campaign includes a co-branded merchandise line and runs through the holiday season.
Chrysler is celebrating families this fall with a new Pacifica campaign starring Snoopy and the beloved Peanuts characters. The collaboration kicks off with a multi-installment video series titled The Next Adventure, Perfect Pair, and Ready, Set, Ride, showcasing the Pacifica alongside Charlie Brown, Lucy, Woodstock, and Snoopy. The videos will run across Chrysler’s social channels, with more installments set to roll out throughout the season.
Alongside the video series, Chrysler will release a Peanuts-inspired merchandise line later this fall. The campaign will also extend to digital advertising, dealer websites, and Chrysler.com, anchoring the brand’s end-of-year marketing push. Highlighting Pacifica’s family-friendly design, Chrysler is positioning the vehicle as the official minivan of Trunk or Treat while emphasizing features like seating for up to eight, flexible storage, and hybrid capability.
The partnership comes during Chrysler’s 100th anniversary year and underscores its focus on family, tradition, and fun. By pairing America’s best-selling minivan with one of the most iconic comic strips in history, the campaign blends nostalgia with modern marketing aimed at parents and kids alike.
