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May 8, 2024
(Updated on
Jul 11, 2023

Uncovering the Key Elements of Netflix's Viral 'Wednesday' Marketing Campaign

Since its premiere, ‘Wednesday’ has quickly become one of the most watched series on the Netflix platform, surpassing even the popularity of the widely successful Stranger Things. In this article, we will delve into the key elements of Netflix's marketing strategy for Wednesday and examine how the use of social media and advertising played a significant role in its success.

Uncovering the Key Elements of Netflix's Viral 'Wednesday' Marketing Campaign. This is an image of the main character.

The Netflix original series, Wednesday, has taken the world by storm since its premiere. With its dark humor and breakout performance by actress Jenna Ortega as Wednesday Adams, the show has become a pop culture phenomenon on social media and has garnered positive reviews from both viewers and critics. In fact, Wednesday has quickly become one of the most watched series on the platform, even surpassing the popularity of the wildly successful Stranger Things. But how has the show managed to achieve such impressive success in such a short time? One key factor has been the comprehensive marketing campaign implemented by Netflix.

The success of Wednesday, the hit Netflix original series, can be largely attributed to the comprehensive marketing campaign implemented by the streaming giant. From traditional channels like billboards and bus stops to the viral popularity of the show on social media platforms like TikTok and Instagram, the marketing team has left no stone unturned in promoting the series. 

Uncovering the Key Elements of Netflix's Viral 'Wednesday' Marketing Campaign. Wednesday Billboard that was installed by Netflix.

One tactic that has particularly stood out is the use of quotes from the show on traditional advertising platforms. These quotes, which capture the dark humor of Wednesday, have helped to pique the interest of potential viewers and draw them in to watch the series. The placement of these ads has also been carefully considered, adding to their relevance and impact. With such an innovative and well-executed marketing strategy, it's no wonder that Wednesday has quickly become one of the most watched series on Netflix.

Uncovering the Key Elements of Netflix's Viral 'Wednesday' Marketing Campaign. Wednesday Billboard that was installed by Netflix.

The power of social media in driving the success of a business or product cannot be denied, and this is particularly evident in the case of Wednesday. The viral dance and soundtrack from the show have taken over social media platforms like TikTok and Instagram, leading to a surge in popularity and viewership for the series. Millions of people have stormed to watch Wednesday on Netflix once it gained popularity, and even the lead actress, Jenna Ortega, has expressed surprise and excitement at the show's success.

Here’s one of Netflix’s recent tweets that uses humorous tone to target its audience:

Uncovering the Key Elements of Netflix's Viral 'Wednesday' Marketing Campaign. Netflix Tweeting for promoting 'Wednesday'.

The popularity of Wednesday on social media just goes to show the impact that marketing can have in driving people to watch a show. It's clear that Netflix's target audience is the younger generation, and the company's use of social media reflects this, with a humorous and joking tone that appeals to this demographic. By utilizing the power of social media and effectively targeting their audience, Netflix has been able to drive huge success for Wednesday and solidify its position as a top show on the platform.

Uncovering the Key Elements of Netflix's Viral 'Wednesday' Marketing Campaign.

The marketing campaign for Wednesday, the hit Netflix original series, has utilized shock marketing as a tool to stand out. In today's advertising environment, consumers are bombarded with an overwhelming number of messages, making it difficult for brands to grab their attention. Shock marketing, also known as shockvertising, seeks to provoke, inspire, and stun the public in order to break through this noise and get noticed.

The marketing campaign for Wednesday has employed shock marketing in a number of ways, from the use of scary quotes on traditional advertising platforms to placing a prosthetic hand on public transportation. These tactics have helped the show stand out and capture the attention of potential viewers, making it more likely that they will tune in to watch the series. In this way, the use of shock marketing has played a significant role in the success of Wednesday and its marketing campaign.

Uncovering the Key Elements of Netflix's Viral 'Wednesday' Marketing Campaign. Wednesday Billboard that was installed by Netflix.

UPDATED - March 6th, 2023

The Release Date for Wednesday Season 2 Is on Its Way!

Get ready to snap your fingers, click your heels, and dance like Wednesday, because Season 2 is coming!

"We're thrilled to jump back into the eerie and eccentric world of Nevermore for season two," Wednesday Season 1 co-showrunners Miles Millar and Alfred Gough tell Tudum in an exclusive statement. "But first, we'll have to make sure that Wednesday hasn't drained the pool!"

After months of anticipation, Netflix has officially confirmed the return of everyone's favorite gloomy girl and her spooky family. The announcement was made in true Wednesday Addams fashion, with a creepy video featuring Jenna Ortega, the star of the show, expressing her relief at no longer being hunted and haunted across the internet, "Over the past few weeks I've been hunted, haunted, and mimicked millions of times across the internet. It's been pure torture. Thank you."

Meet the New Addams Family From Tim Burton's 'Wednesday' | Vanity Fair

Netflix made the big announcement for "Wednesday" season two to the tune of Lady Gaga's 'Bloody Mary', the same song that TikTok users have been dancing to in tribute to the show's beloved character. The announcement was short and sweet: "More misery is coming. The global phenomenon will return for season two."

The news has sparked a frenzy among fans who can't wait to see what's in store for Wednesday and her eerie entourage. While the streaming giant has yet to release a premiere date, fans are already eagerly speculating on what twists and turns the new season will bring.

Netflix's Head of US & Canada scripted series, Peter Friedlander, is just as thrilled as fans for the resurgence of the iconic goth character Wednesday Addams. In a recent interview with Variety, Friedlander revealed his excitement about the show's engagement, saying, "It's encouraging and exciting to see how much engagement there is. How much people want to not only come to Netflix, but to finish these shows and then talk about them. Engagement. That's what we're pouring all of our efforts into."

Friedlander also spoke about the impact of the character on pop culture, stating, "It's not just the dance, it's people dressing up and buying makeup and wanting to look like Wednesday Addams. The resurgence, for me, it's something that's been in the culture for a long time — but never this pronounced. It's something that we want to study and understand why this is such a phenomenon." With the upcoming season 2, it's clear that the world can't get enough of Wednesday and her kooky spooky world of Nevermore.

Who's Returning for Wednesday Season 2? Get Ready to Meet the Cast!

Hold onto your seats, Addams Family fans, because the news is in and it's a scream! Jenna Ortega is definitely returning as the iconic Wednesday Addams for the highly anticipated season two. But who else is coming back? Percy Hynes White's almost-love-interest Xavier Thorpe is set to make a return, and we can't wait to see how his story plays out now that Tyler is out of the picture. Will he finally win Wednesday's heart?

Photo: Netflix

As for the rest of the cast, heres a list of who we can expect in this season:

  • Emma Myers as Enid Sinclair
  • Joy Sunday as Bianca Barclay
  • George Farmer as Ajax Pertroplus
  • Naomi J Ogawa as Yoko Tanaka
  • Jamie McShane as Sheriff Donovan Galpin
  • Luis Guzmán as Gomaz Addams
  • Catherine Zeta-Jones as Morticia Addams
  • Isaac Ordonez as Pugsley Addams
  • Fred Armisen as Uncle Fester

But wait, there's more! Could Christina Ricci's oily Ms. Thornhill make a comeback after her failed ambitions in season one? And what about Gwendoline Christie's Larissa Weems? Her death may not have been as definitive as we thought, and we're keeping our fingers crossed for her return. Sadly, we can't say the same for Riki Lindhome's Doctor Kinbott, who is unlikely to make a comeback after her grisly fate in season one.

One thing is for sure: Wednesday season two promises to be just as spine-tinglingly addictive as the first season, with plenty of twists, turns, and unexpected surprises in store. So mark your calendars, folks, and get ready to delve back into the dark and twisted world of the Addams Family!

(Image credit: Vlad Cioplea/Netflix)

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