The Canadian National Exhibition (CNE) has done it again - pushing the limits of what we thought was possible with their outrageous and zany food offerings. But this year, they've really outdone themselves with a flavor that's so bizarre and unexpected, it's making waves on social media and beyond.
We're talking about the infamous ketchup and mustard soft serve ice cream, created by Toronto vendor Harrison Swift to satisfy the adventurous palates of CNE visitors. But this is no ordinary ice cream - it's served with playful accouterments like pretzels or fries, and the CNE is encouraging visitors to mix the two flavors together for a "battle of the condiments" in soft serve form.
The marketing strategy behind this viral sensation is based on the principles of novelty, curiosity, and hype. The creators of this unusual ice cream flavor were looking for a unique selling point that would capture people's attention, and boy, did they succeed. By combining two condiments commonly associated with savory foods with a sweet dessert, they created a new and unheard-of flavor that's generating talk and buzz like never before.
The people at CNE shared their thoughts on twitter.
The hype surrounding this unconventional flavor has been primarily fueled by social media, with a video posted on Instagram by Saif Shawaf going viral with over 5.8 million views, 135K likes, and thousands of comments. And it's not just online - people are willing to wait in line for hours just to get a taste of this unusual flavor, and the hype surrounding the product only seems to be growing.
Soon enough, the demand for it was so high that people lined up for hours just to get their hands on a scoop of the infamous Ketchup Ice Cream.
But it's not just the taste that's making people talk - it's the overall experience. The creators of the mustard and ketchup ice cream ensured the product was visually appealing and fun, with colorful toppings and accessories that added to the novelty factor. And even those who don't like the flavor are still talking about it, which only serves to generate more interest and buzz.
Overall, the marketing strategy behind this ketchup and mustard ice cream is tapping into people's desire for unexpected experiences, generating exposure and interest through social media and word-of-mouth. By presenting a quirky and fun twist on a classic treat, the CNE is drawing in more visitors and keeping them talking about their experience long after they leave. So what are you waiting for? Get in line and try this viral sensation for yourself!
The Role of Social Media in Boosting the Sales
From condiment to confectionery: How social media made Mustard and Ketchup Ice Cream a sensation at the Canadian National Exhibition!
The unconventional flavor took the food industry by storm, but it was the masterful use of social media that truly made it a viral hit. The creators used Instagram and Twitter to tease their followers with visually stunning posts, videos, and stories that showcased the unique taste and texture of the frozen treat.
Their strategy paid off when an Instagram video of Saif Shawaf trying the ketchup ice cream went viral, amassing millions of views, likes, and comments. The creators kept the momentum going by engaging with their followers, answering their questions, and encouraging them to share their own experiences with the innovative flavor. Through their clever use of social media, they transformed a seemingly bizarre food idea into a must-try culinary delight, capturing the attention of millions and making it one of the most talked-about products of the event!
Creating videos and content on social media has become a new way of reaching new audiences and promoting products. Platforms like TikTok, Instagram, and YouTube have become powerful marketing tools, providing businesses with an opportunity to showcase their products to millions of people around the world.
The creators of the mustard and ketchup ice cream at the Canadian National Exhibition tapped into this trend, creating visually appealing videos and content to promote their unusual product. Their videos and posts quickly gained traction, with some of their TikTok videos receiving millions of views. The short-form video app became a powerful marketing tool for them, enabling them to showcase the novelty of their product and generate interest and excitement among a younger demographic. By leveraging the power of social media and creating engaging content that resonated with their audience, they were able to generate a viral sensation and capture the attention of millions of people, helping to build up the hype around their product.
The Marketing Strategy Behind The Ketchup Ice Cream
Shock advertising is a marketing strategy that aims to grab people's attention and create a strong emotional response by using controversial, provocative, or taboo images and messages. It seeks to break through the clutter of traditional advertising by presenting something that is unexpected, surprising, or even disturbing.
This approach can be risky, as it may offend some people and generate negative backlash, but it can also be highly effective in generating buzz, creating a strong brand identity, and increasing sales. Shock advertising has been used by various companies to gain attention, but it requires a careful balance of risk and reward to be successful.
In the case of the mustard and ketchup ice cream at the Canadian National Exhibition, the flavor combination itself is unexpected and unconventional. This unusual flavor combination was likely perceived as "shocking" to many people, as it goes against their expectations of what ice cream should taste like. Additionally, the marketing strategy that the creators used, such as showcasing the product through visually appealing social media posts and leveraging influencers to create hype, contributed to the shock value of the product. Overall, the combination of a unique and unexpected product and unconventional marketing tactics can be seen as shock advertising.