Top 10 Most Successful Shark Tank Businesses: Still Winning Years Later

The best Shark Tank moments are not just TV. The biggest Shark Tank successes use that pitch as a launchpad for distribution that never sleeps, products people re-buy, and margins that can scale without breaking. The most successful Shark Tank products take something familiar and make it obvious why you should choose them again, whether it is Bombas’ purpose-driven basics, Scrub Daddy’s retail rocket fuel, or Cousins Maine Lobster’s franchise engine. Together, they show exactly how the most profitable Shark Tank stories keep compounding long after the cameras cut.

At a Glance

• Bombas is the revenue pace setter, with lifetime sales surpassing 2 billion dollars and more than 150 million items donated, making it one of the most successful Shark Tank products of all time. (Investopedia) (Bombas)
  
• Scrub Daddy generated over 220 million dollars in revenue in 2023 and now sells roughly 160 products worldwide, cementing its spot among the biggest Shark Tank successes. (Reuters)
  
• Cousins Maine Lobster has surpassed 1 billion dollars in systemwide sales and operates about 85 units across 35 states, with a target of 100 locations by the end of 2025. (PR Newswire)
  
• Ring is the classic “no deal” turnaround, sold to Amazon in a transaction widely reported at around 1 billion dollars, making it one of the biggest Shark Tank successes by exit value. (Business Insider)
  
• Kodiak Cakes reached about 200 million dollars in annual sales by 2020, proving that better for you pantry brands can become some of the most profitable Shark Tank stories without a deal. (The Food Institute) (Forbes)

Methodology

• Verified scale first
  Only brands with audited or widely reported numbers for revenue, systemwide sales, or acquisition value from primary outlets and company sources made the list.
  
• Endurance over virality
  Long term nine figure annual sales or billion dollar lifetime outcomes ranked ahead of one season spikes, even when the TV moment was massive.
  
• Shark link, real world result
  Both deal and no deal alumni count, as long as the outcomes clearly place them among the most successful Shark Tank products in the market, not just on screen.
  

1) Bombas – Comfort basics, purpose flywheel

Bombas is the blueprint for the most successful Shark Tank products. The founders took a commodity category, socks, and layered in quality and a one-purchased, one-donated promise that became the core of the brand, not a side campaign. Over the years, Bombas expanded into underwear, T-shirts and loungewear, all under the same mission, which helped turn early fans into long-term loyalists. By 2025, financial press and investor roundups consistently cite Bombas as the single most successful product ever to come off the show. (Investopedia) (Forbes)

• Lifetime sales: Sales surpassed 2 billion dollars by 2025, the highest among any Shark Tank product on record. (Investopedia)
  
• Impact: Customers have helped Bombas donate more than 150 million essential items through thousands of partner organizations. (Bombas)‍
• Why it wins: Everyday basics, a clear mission and high repeat purchase make Bombas one of the biggest Shark Tank successes and arguably the most profitable Shark Tank brand overall.
  

2) Scrub Daddy – Retail rocket fuel

Scrub Daddy turned a smiley sponge into one of the best-known and most profitable Shark Tank cleaning brands. The product’s thermo-responsive foam and “face” design make it perfect for live demos, from QVC to TikTok, and those demos translated into broad distribution in supermarkets, home stores and online marketplaces. By 2023, the company had grown revenue into the low nine figures and built a full cleaning lineup around its original hit, which is why it appears near the top of almost every list of the most successful Shark Tank products. (Reuters) (Inc)

• Annual revenue: More than 220 million dollars in 2023, according to dealmaker reporting around an explored sale. (Reuters)
  
• Assortment: Roughly 160 products and variants in the market, covering sponges, scrubbers, dispensers and accessories. (Reuters)
  
• Why it wins: Demo-friendly, impulse-priced priced and heavily used, making Scrub Daddy one of the biggest Shark Tank successes in household goods.
  

3) Cousins Maine Lobster – Food trucks to a billion-dollar system

Cousins Maine Lobster shows how a concept many considered “too messy” for scale became one of the most successful Shark Tank businesses in food. Starting from a single Los Angeles truck, the brand leaned on tight operations, franchise discipline and constant media attention around its lobster rolls. In June 2025, the company announced passing 1 billion dollars in systemwide sales since its 2012 launch, a milestone that very few restaurant concepts hit. It now operates a mix of trucks and brick-and-mortar locations, with aggressive expansion still underway. (PR Newswire) (Fast Casual)

• Systemwide sales: More than 1 billion dollars in cumulative system revenue as of mid 2025. (PR Newswire)
  
• Footprint: About 85 units across 35 states, with a stated goal of reaching 100 locations by the end of 2025. (PR Newswire)
  
• Why it wins: Strong unit economics, national media moments and tight franchise standards make Cousins one of the most profitable Shark Tank restaurant stories.
  

4) Ring (Doorbot) – The billion-dollar no-deal

Ring, originally pitched as Doorbot, is the classic “no deal” that became one of the biggest Shark Tank successes anyway. The smart doorbell concept did not land an investment on air, but founder Jamie Siminoff kept building, eventually rebranding to Ring and turning it into a dominant name in home security. In 2018, Amazon agreed to acquire Ring in a deal widely reported at around one billion dollars, making it one of the most profitable Shark Tank exits ever, despite the lack of an on screen agreement. (Business Insider) (Forbes)

• Outcome: Amazon acquisition reported at roughly 1 to 1.1 billion dollars, placing Ring among the top tech exits associated with the show. (Business Insider)
  
• Category impact: Helped make video doorbells and integrated home cameras a mainstream category.
  
• Why it wins: Proves that even without a deal, a Shark Tank appearance can seed one of the most successful Shark Tank products in a completely new space.
  

5) Kodiak Cakes – Better for you pantry staple

Kodiak Cakes transformed protein pancakes from novelty to true centre aisle staple, making it one of the quiet but most profitable Shark Tank stories in grocery. The brand leaned on whole grains, added protein and simple design to appeal to shoppers who wanted better nutrition without abandoning comfort foods. After its appearance on the show, Kodiak secured investment and pushed into major chains, hitting around 200 million dollars in annual sales by 2020 and continuing to grow. (The Food Institute) (Forbes)

• Annual sales: Hit roughly 200 million dollars in 2020, with continued growth in subsequent years. (The Food Institute)
  
• Scale unlock: A Strategic partnership with private equity in 2016 helped fuel distribution and marketing. (Forbes)‍
• Why it wins: A clear better-for-you wedge, strong branding and big box execution put Kodiak among the most successful Shark Tank products in packaged food.
  

6) Squatty Potty – Educate the category, then scale it

Squatty Potty shows how the most successful Shark Tank products often start with education. The viral unicorn ad got the world’s attention, but the real sustainability came from a stool that delivered a noticeable health benefit and a brand that made an awkward topic feel light. In 2021, Squatty Potty’s assets were acquired by Aterian for about 24.1 million dollars in cash, inventory and potential earn outs, and lifetime retail sales have since crossed the 260–300 million dollar range. (MarketScreener) (Investopedia) (SharkTankBlog)

• Exit: Aterian acquired Squatty Potty’s assets in a deal valued at around 24.1 million dollars, including cash, inventory and potential earn-outs. (MarketScreener)
  
• Lifetime sales: Reported lifetime retail sales have passed the 260–300 million dollar mark as of the mid-2020s. (Investopedia) (Yahoo Finance)
  
• Why it wins: Clear benefit, humour and mass retail ubiquity make Squatty Potty one of the biggest Shark Tank successes in health and home.
  

7) The Comfy – The blanket you wear

The Comfy is the cozy outlier that became one of the most successful Shark Tank products by leaning into pure comfort. The oversized wearable blanket hit at the right moment, riding holiday gifting, social media and couch culture into hundreds of millions in sales. Despite later operational challenges and leadership changes, lifetime sales are estimated around 550 million dollars, and Barbara Corcoran has repeatedly called it one of her best Shark Tank investments. (Investopedia) (Forbes)

• Lifetime sales: Around 550 million dollars in lifetime sales as of late 2023. (Investopedia) (SharkTankBlog)
  
• Global reach: Distributed across dozens of countries via DTC and major retailers. (The Comfy)
• Why it wins: Simple value proposition, strong gifting appeal, and massive seasonal demand make The Comfy one of the biggest Shark Tank successes in comfort wear.
  

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8) Simply Fit Board – QVC to big box masterclass

Simply Fit Board is a reminder that some of the most profitable Shark Tank plays are built on old-school distribution. The twisting core trainer was made for on-screen demos, so the founders and Lori Greiner went straight at TV retail and then into big box chains. Within about six years, the company had generated around 160 million dollars in retail sales and secured placement in roughly 50,000 stores, a footprint that makes it one of the most successful Shark Tank products in fitness. (Lori Greiner) (Looper)

• Lifetime sales: Around 160 million dollars in retail sales within six years of airing. (Lori Greiner)
  
• Distribution: Sold in about 50,000 retail doors at peak, plus direct channels and international placements. (Looper)
  
• Why it wins: A TV-ready demo, accessible price point, and mass reach turned Simply Fit Board into one of the biggest Shark Tank successes in at-home fitness.
  

9) Tipsy Elves – From ugly sweaters to a full brand

Tipsy Elves proves that the most successful Shark Tank products do not have to be serious to make very serious money. The brand started with irreverent ugly Christmas sweaters, then expanded into ski suits, patriotic collections and year round novelty apparel. By 2019, press coverage already pegged lifetime sales above 125 million dollars, and more recent Shark Tank tracking sites place cumulative sales north of 300 million dollars, making it one of the most profitable Shark Tank apparel brands to date. (TV Insider) (SharkTankBlog)

• Lifetime sales: Reported lifetime sales above 300 million dollars as of recent updates. (SharkTankBlog)
  
• Early milestones: Cleared 125 million dollars in sales within a few years of airing, becoming Robert Herjavec’s standout deal. (TV Insider)
  
• Why it wins: Viral designs, strong DTC execution and seasonal expansion keep Tipsy Elves among the biggest Shark Tank successes in apparel.
  

10) Plated – Meal kit to supermarket exit

Plated did not win the meal kit wars, but it did pull off one of the most notable exits tied to Shark Tank. After building a subscription base and raising venture capital, Plated was acquired by Albertsons in 2017, in a deal widely estimated between 175 and 200 million dollars, with additional earn-out potential. (TechCrunch) (Eater) Albertsons then used the brand to test meal kits in supermarkets before eventually winding down the subscription service. That arc still places Plated among the most successful Shark Tank products in terms of exit value.

• Acquisition: Deal value estimated at 175 to 200 million dollars, with performance-based upside. (TechCrunch) (Grocery Dive)
  
• Channel shift: Used grocery distribution to extend beyond pure subscription into in store kits. (Grocery Dive)‍
• Why it wins: A timely exit and multi-channel strategy make Plated one of the biggest Shark Tank successes in food tech, even if the brand no longer operates as a standalone subscription.
  

FAQ

What is Shark Tank’s biggest success by revenue or exit?‍

Bombas sits at the top on revenue, with lifetime sales above 2 billion dollars, while Ring is one of the biggest Shark Tank successes by exit value, with Amazon’s acquisition widely reported around the billion-dollar mark.

Which brand looks like the most profitable Shark Tank product today?

Bombas and Scrub Daddy are standouts, combining nine-figure revenue with strong margins and wide distribution, making them some of the most profitable Shark Tank brands in their categories.

Are there food concepts among the most successful Shark Tank products?

Yes, Cousins Maine Lobster, Kodiak Cakes, and Plated all rank among the biggest Shark Tank successes, each passing significant milestones in systemwide sales, annual revenue or exit value.

Do no-deal brands still count as the biggest Shark Tank successes?

Absolutely; Ring and Kodiak Cakes both left the Tank without a deal and still became some of the most successful and most profitable Shark Tank stories in the real world.

What gets a company onto this top ten list?

Verifiable scale, staying power, and a clear link between the show and long-term outcomes are what put these companies among the most successful Shark Tank products, not just a memorable pitch.

Beyond The Tank: The Final Word

The pitch is only the opening scene. The most successful Shark Tank products win because they are easy to understand, easy to find, and genuinely worth buying again. Bombas turns basics into a multi-billion dollar impact engine, Scrub Daddy scrubs out hundreds of millions in annual revenue, and Cousins Maine Lobster shows how to systematise a food truck dream. When you study the biggest Shark Tank successes, a pattern appears: the most profitable Shark Tank brands pair emotional clarity with operational discipline, then keep shipping long after the credits roll.