Top 10 Most Successful Shark Tank Businesses: Still Winning in 2025

The best Shark Tank moments aren’t just TV; they’re launchpads. The most successful Shark Tank businesses turned a five-minute pitch into systems that compound: distribution that never sleeps, products people re-buy, and margins that actually scale. Think Bombas’ purpose-driven basics, Scrub Daddy’s retail rocket fuel, and Cousins Maine Lobster’s franchise flywheel—each a case study in how the most successful Shark Tank products become Shark Tank’s biggest success long after the cameras cut.

At a Glance

• Bombas is the revenue pace-setter: $2B+ lifetime sales and 150M+ items donated—gold standard among the most successful Shark Tank businesses. (Yahoo Finance)
  
  
• Scrub Daddy remains a retail phenomenon with $220M+ in 2023 revenue and 160+ SKUs—one of Shark Tank’s biggest success stories. (Reuters)
  
  
• Cousins Maine Lobster crossed $1B systemwide sales in 2025 and is targeting 100 units this year—franchising done right. (PR Newswire)
  
  
• Ring (Doorbot) is the billion-dollar “no-deal” exit—still the cleanest proof that a Shark Tank appearance can spark a category. (Axios)
  
  
• Kodiak Cakes shows the “no-deal” grocery path to ~$200M annual sales—protein positioning that stuck. (Food Institute)
  

How We Ranked The Winners 

• Verified scale first: audited or widely reported figures (revenue, systemwide sales, acquisitions) from primary outlets and company pages.
  
  
• Endurance over virality: sustained nine-figure annual sales or billion-dollar lifetime outcomes beat one-season spikes.
  
  
• Shark link, real-world result: yes to deal and no-deal alumni—if outcomes make them truly among the most successful Shark Tank products.

1) Bombas — comfort basics, purpose flywheel

Bombas is the blueprint for the most successful Shark Tank businesses: take an everyday staple, add real product quality, then hard-wire purpose so customers feel the impact. The give-one model wasn’t a gimmick—it became the growth engine as the brand expanded from socks into tees and underwear. Few most successful Shark Tank products convert first-time buyers into repeat fans like this one.

• Lifetime revenue: $2B+ (through 2024). (Yahoo Finance)
  
  
• Impact: 150M+ items donated via 4,000+ community partners. (Bombas impact)
  
  
• Why it wins: clear mission, sticky comfort basics, high repeat purchase.
  

2) Scrub Daddy — retail rocket fuel

A smiley sponge turned into a retail machine and one of Shark Tank’s biggest success stories. The trick wasn’t just the “feel-good face”—it was relentless line expansion, national planograms, and a product demo that sells itself on TV and TikTok. When people ask for the most successful Shark Tank products in household goods, this is the first stop.

• Annual revenue: $220M+ in 2023; the company explored a sale with JPMorgan in 2024. (Reuters)
  
  
• Assortment: 160+ SKUs in major retailers and marketplaces. (Reuters)
  
  
• Why it wins: demo-friendly, impulse price point, repeat usage.
  

3) Cousins Maine Lobster — food trucks to a $1B brand

Two cousins, one truck, and a category that looked “too messy” for scale—until it wasn’t. Franchise discipline plus a PR-magnet product put Cousins on every shortlist of most successful Shark Tank businesses. In 2025 they crossed a milestone that most restaurants never sniff.

• Systemwide sales: $1B+ milestone announced June 2025. (PR Newswire)
  
  
• Footprint: ~85+ units across 35 states; targeting 100 by YE25. (QSR)
  
  
• Why it wins: mobile AUVs, national media moments, tight franchise ops.
  

4) Ring (fka Doorbot) — the billion-dollar “no deal”

Rejected on TV, acquired for roughly a billion—Ring rewrote the script for most successful Shark Tank products that didn’t land a deal. More importantly, it defined a category and rode Amazon’s distribution into millions of doorways, cementing its place as Shark Tank’s biggest success by exit value.

• Outcome: Amazon acquisition for ~$1B (2018, widely reported). (Axios)
  
  
• Why it wins: platform + ecosystem + Prime-powered scale.
  

5) Kodiak Cakes — better-for-you pantry staple

Kodiak took “protein pancakes” from novelty to a true center-store staple. Smart packaging, credible nutrition, and big-box velocity pushed the brand into nine-figure territory—without a Shark deal. It’s now a grocery-aisle fixture and a case study in CPG compounding.

• Annual sales: ~$200M by 2024. (Food Institute)
  
  
• Scale enabler: strategic investment (2016) to fuel distribution and marketing. (Food Republic)
  
  
• Why it wins: clear “better-for-you” wedge, broad retail presence, repeat.
  

6) Squatty Potty — educate the category, then scale it

A viral unicorn ad grabbed attention; tangible health benefits kept customers. Squatty Potty built a category from near zero, then joined a roll-up platform to chase further distribution. It shows how the most successful Shark Tank businesses make taboo topics mainstream.

• Acquired by Aterian (2021): total consideration ~$24.1M (cash + inventory + earn-out structure). (SEC filing)
  
  
• Lifetime retail sales: $260M+ cited in 2023 media. (Yahoo Finance)
  
  
• Why it wins: humor + clear benefit + mass-retail ubiquity.
  

7) The Comfy — the blanket you wear

What started as a holiday hit became a cold-weather staple. The Comfy surfed seasonal demand, social gifting, and a global footprint to stay relevant year after year—despite a rush of copycats. It’s the cozy outlier among the most successful Shark Tank products.

• Run-rate history: $43M (2019) → $65M (2020) → $75M (2021); competitive pressure noted in 2022 coverage. (Forbes)
  
  
• Global reach: sold in 80+ countries (brand). (The Comfy)
  
  
• Why it wins: simple comfort, giftability, seasonal urgency.
  
  

8) Simply Fit Board — QVC to big-box masterclass

The product demo was irresistible on television, but the win was execution: get on QVC, then hit every major retailer fast. The result was one of the most widely distributed fitness products to ever come off the show—firmly in the most successful Shark Tank businesses column.

• Lifetime retail sales: $160M+ within six years of airing. (Lori Greiner)
  
  
• Distribution: 50,000 retail doors at peak (brand update). (Lori Greiner)
  
  
• Why it wins: easy learning curve, accessible price, mass reach.
  

9) Tipsy Elves — from ugly sweaters to a full brand

A joke gift that became a business. Tipsy Elves built a real company on seasonal spikes, fast-move designs, and DTC savvy—then stretched into year-round novelty apparel. It’s a reminder that most successful Shark Tank products don’t need to be serious to be serious money.

• Lifetime sales: $125M+ reported in media retrospectives. (TV Insider) (The Hustle)
  
  
• Why it wins: viral designs, smart e-commerce, seasonal expansion.
  

10) Plated — meal kit to supermarket exit

Plated didn’t win the delivery wars—but it did pull off a rare on-air-to-M&A arc and then took meal kits into grocery aisles. In a crowded category, that multi-channel pivot made it one of Shark Tank’s biggest success stories by exit value.

• Acquisition: Albertsons deal reported at $175–$200M plus earn-outs (2017). (Eater)
  
  
• Post-deal note: later litigation covered earn-out disputes, indicating scale/structure. (Reuters)
  
  
• Why it wins: retail channel unlock + timely exit in a choppy space.
  

FAQ

What is Shark Tank’s biggest success—by revenue or exit?

On revenue, Bombas at $2B+ lifetime; on exit value, Ring at ~$1B with Amazon. 

Which consumer product has the highest recent annual revenue?

Scrub Daddy at $220M+ in 2023 stands out among physical-goods winners. 

Is there a food concept among the most successful Shark Tank products?

Yes—Cousins Maine Lobster surpassed $1B in systemwide sales with ~85+ units and expansion plans. 

Do “no-deal” brands count as most successful Shark Tank businesses?

Absolutely. Ring (no deal, $1B exit) and Kodiak Cakes ($200M annual sales) both qualify by real outcomes. 

What qualifies a product for this list?

Verifiable scale: audited acquisitions, systemwide sales in the hundreds of millions or billions, or sustained nine-figure annual revenue with brand durability.

Beyond the Tank: The Final Word

The pitch is the spark; the engine is everything after. The most successful Shark Tank businesses win by being obvious to buy, easy to find, and worth repeating—again and again. That’s why Bombas turns basics into $2B+, Scrub Daddy scrubs out $220M+ a year, and Cousins Maine Lobster tastes like a billion-dollar system. If you’re hunting Shark Tank’s biggest success in 2025, look for brands that pair emotional clarity with operational discipline—and then keep shipping when the credits roll.