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Latest Business Articles

Red Bull's Top 5 Marketing Campaigns: Then and Now

Red Bull is a pioneer, visionary, and trendsetter in classic marketing initiatives. This energy drink leader has revolutionized marketing and led an extremely competitive beverage business. This thrilling trip through advertising genius explores Red Bull's top 5 marketing initiatives that have catapulted the brand to unprecedented success and impact.

6 min read

Aritzia Marketing Strategy 2025: Brand, Advertising, Growth

Dive into Aritzia’s marketing strategy and brand positioning with richly detailed campaign examples, a clear view of the business model, and practical growth takeaways. This case study connects flagship retail, creator storytelling, and product heroes to the numbers that matter.

6 min read

The Magic of Canadian National Exhibition (CNE) Marketing

A cultural phenomenon that has captivated Canadians for generations, Toronto's Canadian National Exhibition (CNE) is more than just an annual event. The CNE's marketing team puts in a lot of effort behind the scenes to draw crowds despite the thrilling rides, mouthwatering food options, and entertaining performances.

 min read

Coca-Cola vs. PepsiCo: Which One Has the Best Marketing Strategy

Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.

6 min read

What is Brand Valuation and How to Calculate It

Understanding brand valuation is crucial for businesses looking to measure their intangible worth. Learn how to calculate brand valuation using key methods like income, market, and cost approaches. Discover why brand valuation impacts mergers, marketing, and long-term strategy, shaping business success.

3 min read

The Oldest Car Brands: A Journey Through Automotive History

Discover the oldest car brands that shaped automotive history! From Peugeot’s early innovations to Ford’s mass production revolution, these legendary manufacturers created some of the oldest cars in the world. Explore how these brands evolved, adapted, and remained icons in the fast-changing world of mobility.

5 min read

The Importance of Low Fidelity Design in Web Design

Boost your web design process with low fidelity design! Learn how simple wireframes improve usability, speed up feedback, and keep projects flexible. Discover why top designers start with low fidelity sketches before diving into polished visuals, ensuring a smooth user experience and efficient collaboration.

4 min read

HubSpot vs Salesforce: Which One to Choose?

Choosing between HubSpot vs Salesforce? This guide breaks down features, pricing, automation, and scalability to help you decide. Whether you're a startup needing an intuitive CRM or an enterprise requiring advanced customization, we compare the best options so you can pick the right fit for your business growth.

5 min read
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