Waitrose’s Christmas rom-com The Perfect Gift is a four minute mini movie that feels closer to Netflix than a supermarket spot. Here is what Waitrose’s Christmas campaign shows about why long-form video ads are back, and how brands can make longer stories feel worth watching.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Which pitches became the most successful Shark Tank products? From Bombas blasting past $2B lifetime revenue to Scrub Daddy clearing $220M a year and Cousins Maine Lobster topping $1B systemwide sales, here are Shark Tank’s biggest success stories.
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads 2025 delivered—marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
From viral coffee tumblers to soda jerseys, merch is no longer just for fashion labels. This deep dive unpacks why beverage brands come out with merch, how food has become a status indicator you can literally wear, and what non-fashion brand having merch really does for loyalty, hype, and revenue.
Hotel marketing trends in 2025 are shaped by social video, AI, first party data, and guests who care about value and experience. Learn how to market your hotel with creative hotel marketing ideas, stronger direct bookings, and hospitality marketing trends 2025 that are actually practical.
Who actually spends the most on ads globally? A researched tour of the most advertised brands in the world and the most advertised companies behind them, what they buy, and why their media mixes keep growing.
Adidas kicked off the World Cup cycle with a surreal short film and its largest ever kit release. Inside “La Preparación Americana,” who stars in it, why the North America storyline matters, and how 22 new home jerseys are setting the tone for FIFA World Cup 2026.
A well-designed website is essential for businesses looking to establish an online presence and effectively communicate their message to their target audience. This blog provides a checklist of important elements to consider when designing and developing a new website.
Are you trying to decide between using WordPress or Webflow for your next website project? While both platforms have their own strengths and are suitable for a wide range of projects, Webflow may be the better choice for certain types of projects due to its focus on design and aesthetics.
In this article, we will delve into the key elements of Netflix's marketing strategy for Wednesday and examine how the use of social media and advertising played a significant role in its success.
Squid Game has been on top of the world ever since the show was launched on September 17, 2021. Brands have jumped on the hype train knowing Squid Game is the world’s sensation and using their little twists on advertising will make customers engage in their brand more. Tieing the social trends with your product is a great way to grab the attention of your audience.
Hype culture has been around for generations but has taken many forms along the way. Let's look at some of the greatest collaborations!
Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.
Leveraging global or public events is a great way to create shared experiences and create genuine connections with potential clients.
Partnerships between brands typically occur for strategic reasons and bring several benefits to each when executed correctly.
Linkedin is a great hub for professional networking, employer connections, job seekers, and business trends. But is Linkedin the right place to advertise your company’s goods or services? We answer this question in this article.
Blogging can help to build trust and connection with your audience. It will also help drastically with boosting your traffic and helping search engines prioritize your website.
Digital and social media networks are thriving – especially those focused on building authentic and genuine connections.
Social media is one of the best (free) ways to increase exposure for your brand and engage with your target customer.
Given the expected rise of the housing market in 2022, it is a good idea for agents or companies to focus on their marketing strategies.
Google Ads and Facebook Ads are two of the biggest players in the paid media market. Choose the right platform for your business
Google maintains its rank as the #1 most visited site in 2022. To be found, your website must rank highly in the Google search algorithm.
Creating Instagram content that shines is a major key to social growth in 2022. Here’s how to stand out in the crowd.
With the popularity of short video content on the rise, have you considered Instagram Reels for your business yet?
Marketing as a startup company can be intimidating - but the right strategy can help you breathe easier as you move forward in 2021
The key to a successful product and marketing strategy is bulletproof branding. We’ve broken down the must-haves in one convenient checklist
Discover how UI and UX design are transforming the future of digital marketing. Learn the key differences between User Interface and User Experience design, their benefits, and how these practices can elevate your website’s look, functionality, and user satisfaction.
2022 aims to create an effective brand, tell a compelling story, and measure the success of that story. Here are 7 marketing tips for 2022.
The Wix platform and WordPress platform both make building websites relatively more convenient to manage. Which is right for you?
Having a website built can make a huge difference for your business, and aid you in many aspects including digital marketing and more.
Here are 5 big corporations that used strong digital marketing strategies that they employed to boost their success across the globe.
The government of Canada and Digital Main St. have collaborated to offer a $2,500 grant towards taking your brick-and-mortar small business. The Digital Transformation Grant (DTG) program provides funding for online assessment, advisory support, and training to businesses that are looking to go digital.
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