Close
arrow-up-right
Subscribe to Our Newsletter

Stay informed with the best tips, trends, and news — straight to your inbox.

Subscribe Now
chevron-right
chevron-left

Latest Marketing Articles

Top 10 Most Valuable Tech Brands of 2024 and Their Strategies

In 2024, the tech brands capturing the market’s attention are the ones innovating at supersonic speed and staying ahead of every trend. From groundbreaking AI to game-changing products, these companies are doubling down on strategies that push their brand value and influence to new heights.

5 min read

Inside Aesop’s Unique Marketing Strategy

Explore Aesop’s marketing strategy, revenue growth, and customer loyalty approach. Learn how its minimalist branding, sustainability efforts, and unique store experiences have driven Aesop’s revenue and expanded its presence in luxury skincare worldwide.

8 min read

The Marketing Strategy of Hermès

Explore the unique marketing strategy of Hermès, from its heritage craftsmanship to its exclusivity-driven approach. Learn how selective collaborations with celebrities like Jane Birkin and partnerships with brands like Apple have strengthened Hermès' reputation as a global luxury icon. Discover why Hermès’ focus on in-store experiences, limited advertising, and timeless design has made it one of the world’s most aspirational brands.

14 min read

Top 10 Highest Valued Startups in 2024

The highest-valued startups of 2024 represent a mix of sectors, including artificial intelligence, financial services, consumer retail, and industrial tech. Their rapid growth, strategic funding, and innovative technologies have made them leaders in the global startup ecosystem.

6 min read

17 Ways to Improve Brand Visibility

A retail store or recently launched small business has to find ways to get noticed. Ways to improve brand visibility are about attracting the eye to what you’re offering. It’s not enough to have a physical location to attract potential leads. A business has to invest in marketing, design, and advertising to encourage customers to find them, remember them, and come to them for a given need.

3 min read

How Equipment Tagging Software Simplifies Equipment Maintenance

In the world we live in today, where everything moves quickly, and businesses need to keep up with the pace of things, managing equipment has become more important than ever before. As demands increase and things get challenging, traditional ways of keeping track of and handling machinery sometimes just aren't enough anymore.

5 min read

Microsoft’s Marketing Strategy

Explore Microsoft’s marketing strategy—from early PC dominance to modern, purpose-driven campaigns—and learn how they position products like Azure, Xbox, and Microsoft 365.

5 min read

5 Ways You Can Improve Your Brand Awareness

Use these targeted approaches—ranging from high-value content creation to thoughtful partnerships—to reinforce your presence in a competitive marketplace. By applying multiple tactics consistently and measuring your results, you’ll see a steady increase in recognition, trust, and loyalty. Embrace the right blend of authenticity and creativity, and your brand will stand out, thrive, and leave a lasting impression on the audiences that matter most.

5 min read
Subscribe
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

By submitting I agree to Brand Vision Privacy Policy and T&C.