.avif "Prada Launches a NEW Skin-Care and Make-up Line This August.")
Prada Launches a NEW Skin-Care and Make-up Line This August.
Luxury fashion enthusiasts around the world have a reason to rejoice as the iconic Italian fashion house, Prada, ventures into uncharted territory with its latest launch – Prada Beauty.
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Latest Marketing Articles
Breaking Barriers: Fenty Beauty's Marketing Strategy
Fenty Beauty, the brainchild of global superstar Rihanna, stormed the beauty industry in 2017, revolutionizing the way cosmetics are marketed and sold.
Popeyes Joins the Girl Dinner Trend with New Combo Meal
In recent years, TikTok has become a platform for sharing not only dance routines and music trends but also culinary innovations and dining trends. One such movement that has taken the internet by storm is the "girl dinner" trend.
Samsungs 2023 Summer Event Unpacked
The anticipation leading up to Samsung's annual Unpacked event is always palpable, and this year's summer edition did not disappoint. Held in Seoul, Korea, Samsung unveiled a dazzling array of new products that once again pushed the boundaries of innovation.
Introducing MIX6IX: Crafting Unforgettable Cocktail Experiences in the Greater Toronto Area!
Are you seeking an extraordinary cocktail experience for your next event? Look no further than MIX6IX, a leading bartending company with a passionate and energetic team of hospitality professionals dedicated to making your special occasions truly unforgettable.
The Marketing Behind a Cinematic Masterpiece: Oppenheimer and the Impact of Barbenheimer
Welcome to the captivating realm of cinema, where incredible stories come alive and marketing magic sets the stage for unforgettable experiences. Today, we're diving deep into the thrilling world of "Oppenheimer," a mesmerizing historical drama directed by the visionary Christopher Nolan.
Veld Music Festival's Marketing Strategy: Where Music Meets Branding
Veld Music Festival, an electrifying annual electronic dance music extravaganza held in Toronto, has not only captured the hearts of music enthusiasts but also the attention of marketers seeking to make a significant impact.
Heinz's Incredible Marketing Strategy to Fight Ketchup Fraud
Heinz's brilliant new marketing strategy, called the ‘Label of Truth’, not only brings transparency to product labeling but also takes on the infamous "ketchup fraud" phenomenon head-on.
Top 5 Game-Changing Marketing Campaigns of 2023
The world of marketing in 2023 was an exhilarating playground of creativity and innovation, where brands aimed to break through the noise and connect with their target audiences in unforgettable ways.
Prime Day Marketing Strategies that Make Amazon Shine Year After Year
Prime Day, Amazon's highly anticipated annual sale has established itself as a must-attend event for online shoppers worldwide. With a reputation for incredible deals and discounts, Prime Day has not only captured the attention of consumers - but has also proven to be a major revenue generator for the e-commerce giant, raking in billions in sales.
DoorDash’s Transformative Rebrand - Elevating the Food Delivery Experience
In a world that's as dynamic and fast-paced as a food delivery scooter zipping through bustling streets, DoorDash has positioned itself as the undisputed champion of the fiercely competitive food delivery service market.
New Coca-Cola Flavour Tastes Like Leveling up - League of Legends and Coca-Cola Partnership
Within the vast array of Coca-Cola's flavor variations, such as vanilla, cherry, and zesty lime, emerges an extraordinary concoction specifically designed to captivate gamers' taste buds – Coca-Cola Ultimate Zero Sugar.
Subway Ad-Vantage: Revolutionizing Brand Reach and Impact on the New York City Subway
In recent years, the Metropolitan Transportation Authority (MTA) in New York City has been at the forefront of digital advertising, providing a platform for digitally native startups like Casper and Hims to gain widespread recognition.
Score Free Lululemon Leggings by Trading in Your Dupes
Lululemon's marketing success can be attributed to its multifaceted approach, which incorporates authenticity, influencer marketing, community building, sustainability, and innovative events.
The Magic Behind Mcdonald's Marketing Strategy
As one of the world's most recognizable fast food chains, it has left an indelible mark on global cuisine and pop culture.
Hilton's 10 Minute TikTok Ad: Unlocking the Secrets of Its Success
In the vast landscape of social media advertising, Hilton Hotels & Resorts shattered all expectations with its groundbreaking TikTok ad campaign. Spanning a remarkable 10 minutes, this ad took the platform by storm, garnering millions of views, high engagement, and an unmatched level of enthusiasm.
Secrets to Content Marketing Success: Unlock Your Business Potential with These Proven Tactics.
Welcome to the digital jungle where businesses battle it out for the attention of consumers amidst countless websites and social media platforms. With so much competition, how can you ensure your brand stands out from the crowd?
Building Your Real Estate Empire: Unleashing the Power of Your Personal Brand
Get ready to unleash the power of your personal brand in the real estate industry! With so much competition out there, building a unique and memorable personal brand is essential to stand out from the crowd.
Win And Drive Sales With The Power Of Narrative
Storytelling is a powerful tool that brands can use to convey their message effectively. It's the art of creating a captivating story that captures the audience's attention, draws them in, and elicits an emotional response.
Lollapalooza: How a Music Festival Captivates Audiences with its Marketing Strategy
For music lovers all around the world, Lollapalooza is the ultimate destination for a summer festival experience. With its dynamic lineup of performers, diverse vendors, and thousands of fans from around the globe, Lollapalooza never fails to impress.
The Witcher Season 3: A Highly Anticipated Release with a Successful Marketing Campaign
The Witcher franchise has its roots in the 1990s when Polish author Andrzej Sapkowski created a series of novels that captivated readers with its rich world-building, complex characters, and engaging storyline.
The Last Of Us: A Look At The Marketing Challenges
How did HBO's marketing team, led by Emily Giannusa, vice-president of marketing, captivate both existing fans and new audiences? Let's explore their innovative strategies and tactics that have turned "The Last of Us" into a global sensation.
The Magic of Spotify's AI: Creating Your Ideal Soundtrack
Spotify's AI-DJ feature takes things to the next level, providing users with insightful facts about the music, artists, and genres they're listening to. And how do they do it? By leveraging OpenAI's powerful AI models - yes, the same company that brought you DALL-E 2 and ChatGPT.
The Future of Digital Marketing: Trends to Watch Out For in 2023
As we enter the year 2023, the marketing landscape is set to undergo significant transformations, and it's crucial for businesses to stay abreast of the latest developments to remain competitive.
The Marketing Behind the 2025 World Series: Dodgers x Blue Jays
Inside the World Series 2025 marketing machine: how Dodgers and Blue Jays turned October into commerce with World Series collaborations in 2025, city-first drops, sponsor activations, and World Series campaigns in 2025—plus the top World Series marketing campaigns in 2025.
Top 10 Essential Sports Marketing Strategies: Building A Sports Empire
Maximize every play! Discover the Top 10 Essential Sports Marketing Strategies—from first-party fan data and viral short-form content to frictionless commerce and purpose-driven campaigns. Build community, protect brand equity, and grow revenue with this data-backed guide.
Top 10 Branding Agencies in Canada
Looking for the best branding agencies in Canada? This Top 10 roundup spotlights firms that connect research, brand strategy, and visual identity with measurable outcomes. Compare strengths, costs, and case studies to choose the top branding agency that fits your goals.
.webp "10 Essential Marketing Metrics You Should Track (But Probably Aren’t)")
10 Essential Marketing Metrics You Should Track (But Probably Aren’t)
Stop chasing vanity stats. Learn the 10 marketing metrics to track—CAC payback, LTV:CAC, MER, pipeline, Share of Search, Core Web Vitals—and the marketing KPIs to follow weekly so you can Measure Marketing ROI with clarity and scale what truly works.
TikTok for B2B: Why TikTok Is the New Networking Platform for B2B
Discover how TikTok for B2B accelerates trust and meetings. Learn short-form tactics, Lives, stitches, creator collabs, and measurement to turn views into pipeline. See TikTok’s impact on B2B with clear steps, tools, and metrics for networking, lead gen, and sustainable growth.
Updating Content Guide: Refreshing Old Content Without Losing Its SEO Value
Use a proven content refresh strategy to refresh old content without losing equity. This guide shows updating content for SEO the right way: match intent, keep URLs, add schema, speed up pages, strengthen internal links—refreshing content without losing SEO.
The Marketing Strategy of Harley-Davidson: How Community Fuels the Machine
Explore the marketing strategy of Harley-Davidson—how the Harley-Davidson brand story, community building of Harley-Davidson, and smart retail powered the Harley-Davidson rise. Learn how the brand sells membership in a tribe that all motorcycle lovers want to be a part of.
How to Build a Personal Brand That Actually Works
Want a personal brand that attracts opportunities and pays? Here’s how to build a personal brand with a clear niche, credible proof, a tight content engine, platform-by-platform tactics, monetization, and simple KPIs—no fluff, just a system you can run.
The Greatest Brand Reinventions of All Time: Rebrands That Put Them on the Map
Explore the greatest brand reinventions of all time—how legacy names reset strategy, identity, and products to win again. See the best brand reinventions and the brands that rebranded successfully with bold moves that changed culture.
How to Write a Powerful Brand Story: What Every Founder Must Include
Learn how to find your brand story and turn it into results. A clear guide to brand storytelling—creating a brand story, how to write a brand story, proof, voice, visuals, and refresh cadence.
Most Successful Creator Brands in 2025
Discover the most successful creator brands in 2025—only launches from this year. Meet brands launched by creators in 2025 with real distribution, a clear brand story, and tight brand identity. Explore the most popular creator brands of 2025 and decide which creator brands are worth the hype.
Competing with AI: SEO Strategies for the New Google
Competing with AI? Use SEO Strategies for the New Google that connect research & strategy, content SEO, website audit, and website development into one plan. Learn to earn AI citations, improve Core Web Vitals, add schema, and build credibility so your pages win.
The Ultimate Visual Assets Checklist: Stop Making Your Brand Look Amateur
Do you want your brand's visual identity to build trust? This checklist gives beginners 5-minute fixes to polish your Visual Identity across the web. Learn the 12 essentials—from Google-friendly logo schema to lightning-fast images and readable colors—so your Branding is consistent, professional, and trustworthy everywhere.
Best Lead Generation Practices for Real Estate Agents in 2025
The 2025 playbook for real estate lead generation 2025: the real estate marketing strategies 2025 that actually win—local SEO, LSA/PPC, social video, IDX sites, automations, reviews/referrals, offline farming, niche prospecting, partnerships, analytics, compliance, and AI.
The Role of Research in Rebrands: Methods and Timelines
Rebrands win or wobble on research. Here’s the role of research in rebranding—what methods actually answer which questions, how long each takes, realistic timelines, and how to de-risk decisions from discovery to rollout.
Most Successful Entrepreneurial YouTubers: Youngest YouTubers Turned CEOs
Explore the most successful entrepreneurial YouTubers building real companies. Meet YouTubers with successful businesses in food, beauty, and media, plus the youngest YouTubers turned CEO's—and learn the proven playbook to scale from loyal audience to enduring brand. Start here See who leads in 2025.
Logo Redesign Without Losing Brand Equity: The Playbook for a Low-Risk Refresh
The definitive guide to a logo redesign without losing brand equity—what to keep, what to change, and how to test, roll out, and measure a low-risk logo refresh across every channel.
PR Campaigns Vs. Marketing Campaigns: When Each is Needed
Unsure what is the difference between a PR campaign and a marketing campaign—and when is a PR campaign used instead of a straight promo push? This deep-dive compares goals, time horizons, channels, metrics, and measurement frameworks, and then shows how to run PR and marketing.
Top National TV Ad Spenders in History
Discover the ultimate list of the Top National TV Ad Spenders of All Time, from P&G's consistent multi-decade dominance to Amazon's massive year-long spikes. Learn which industries—Insurance, Telecom, Auto, and Pharma—rely on TV and how the Super Bowl concentrates the highest ad spend.
Brand Events: A How-To Guide On Executing Memorable Brand Events
A practical brand event guide for marketers who want to create buzz that converts. Learn how to plan a brand event step-by-step—from strategy and budgeting to programming, promotion, measurement, and post-event ROI—so your branding events feel unforgettable and pay off.
Best Halloween Campaigns of 2025: Brands That Win at Campaigning the Season
From Fanta’s horror-icon takeover to Burger King’s Monster Menu and Heinz’s jet-black mayo, the best Halloween campaigns of 2025 mixed product drops, pop-ups, and IP tie-ins. Here are the Halloween campaigns 2025 that stood out—and why they rank among the best Halloween campaigns this year.
Brand Audit Checklist 2025: Brand Auditing Essentials to Measure What Matters
A thorough, practical brand audit checklist you can run end-to-end. Use it as a checklist for brand auditing and a field guide to brand auditing essentials—covering strategy, identity, UX, accessibility, content, SEO, social, PR, paid media, CX, data governance, and competitive context.
The Marketing Strategy of Target in 2025: The Playbook of Target's Mass Appeal
The marketing strategy of Target in 2025 leans on loyalty (Target Circle and Circle 360), tentpole savings events, retail media (Roundel), marketplace expansion (Target Plus), and headline-driving Target collaborations. This source-linked breakdown shows how Target’s marketing strategy turns programmed moments into traffic, margin, and cultural buzz.
The Most Expensive Commercials of All Time
From Chanel’s $33 million mini-movie to Amazon’s $26 million Super Bowl buy, this list unpacks the most expensive commercials in history with verified production or airtime costs—and why they’re still cited among the most valuable commercials ever made.
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