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Latest Business Articles

Migrating applications to the cloud: How do you do it?

Many companies today decide to migrate their applications to the cloud. A cloud environment offers several advantages, especially when it comes to flexibility and scalability. In the past, many organizations depended on servers that required a lot of maintenance and were difficult to scale.

3 min read

Will the New Sidekick Mechanic in Fortnite Change the Game's Fabric?

The launch of the new Sidekick mechanic is an interesting turning point for Fortnite. Optimistically, it brings a new layer of personalization for the game played by around 1.5 million players every single day. On the other hand, Epic Games have prompted some questions about the effect on player experience and the long-term identity of the game.

7 min read

The Definitive Guide to Quantitative UX Research

Explore essential quantitative UX research methods in our definitive guide. Learn to leverage analytics, A/B testing, and user data to make informed design decisions.

8 min read

How Enterprise Sales Automation Transforms Complex B2B Workflows

The modern enterprise sales motion is a multi-threaded machine: SDRs qualify inbound leads, AEs orchestrate discovery and demos, solutions engineers run POCs, legal reviews contracts, finance approves pricing exceptions, and customer success manages renewals.

9 min read

Best Perplexity Rank Tracking Tools

Perplexity has quickly become one of the most influential AI search engines in the world. Its conversational interface, citation-based answer system, and real-time web access make it a go-to platform for users researching products, services, and local businesses.

6 min read

Effective SEO Strategies to Grow Your Manufacturing Business Online

Manufacturers must give SEO top priority as digital marketing grows in order to remain competitive in a crowded online market. In addition to increasing visibility, effective SEO tactics attract suitable clients who are actively looking for manufacturing services and goods.

8 min read

How to set up an HMRC Government Gateway Account

Businesses and individuals in need of government services can now access it seamlessly through a Government Gateway Account. The online platform simplifies tasks for businesses and individuals.

6 min read

Turning Reality into Art: How Photo-to-Anime AI Is Transforming Digital Creativity

Anime has long been celebrated for its unique blend of emotion, artistry, and storytelling. Its bold lines, expressive eyes, and dreamlike color palettes have inspired fans and creators across the globe. But until recently, recreating that style required professional illustration skills — or a lot of time.

8 min read

The Best Real Estate Signs to Attract More Leads

Real estate signs work around the clock to generate leads. A good sign can turn a drive-by viewer into a serious buyer. Here are the real estate signs that actually work and how to make the most of them.

7 min read

How I Started a Ring Business From My Kitchen Table

Many people want to start a business but do not have a lot of space or money. You can launch a handmade jewelry business from your kitchen table with simple tools. This post will show you easy steps, from finding your passion to selling rings online.

7 min read

How Shopify Brands Can Unlock New Growth Opportunities

In the thriving world of e-commerce, Shopify stands out as a leading platform that empowers brands to establish and expand their online presence. With more than a million businesses using the platform, the competition is fierce. However, alongside this competition lies a wealth of opportunities for brands looking to grow. Success doesn’t solely depend on setting up a beautiful online store; it involves a strategic approach that includes marketing, engagement, and customer retention.

8 min read

Effective Marketing and Branding Practices to Elevate Your Real Estate Business

For real estate agents, marketing and branding must pivot around genuine relationships, local expertise, and a consistent, appealing brand persona. By defining your unique identity, leveraging impactful visuals and digital channels, and nurturing leads through thoughtful, personalized communication, you can outshine competitors in a saturated market.

7 min read

Starting a Business: Is a Franchise or Independent Venture Right for You?

The idea of starting a business often comes with a fair bit of excitement, and maybe a little hesitation. It's natural—just picture that moment: a shiny new sign above the entrance, curious neighbors peeking in, a handful of supporters already dreaming about what's on the shelves. With eyes open, a clear sense of personal values, and a realistic view of what it takes to turn plans into action, making a confident choice becomes possible.

5 min read

Year-End Financial Checklist for Small Business Owners

We have composed a detailed checklist intended to help guide small businesses through this sometimes-overwhelming process. A tidy guideline can set a business on the right path, letting it cross into January with a sense of direction and poise. The point is to get through it all, steady and calm, ensuring no essential tasks slip through the cracks.

5 min read

Spotify vs. Apple Music: Which One Should You Have?

Explore the intricate rivalry Spotify vs Apple Music, two leading music streaming giants competing on sound quality, playlist features, and subscription benefits. From one brand’s freemium model to the other’s seamless Apple ecosystem integration, see how each platform innovates to secure its place in listeners’ daily soundtracks.

7 min read

An Overview Of ASOS’s Marketing Strategies

ASOS, the online fashion and cosmetics retailer, has carved its path to success through its digital marketing strategies, propelling itself to the position of the world's fourth-largest online fashion store by revenue, with net online sales exceeding 3.5 billion in revenues in 2023.

6 min read

Everything You Need To Know About Sony’s Marketing Strategy

Sony Interactive Entertainment (SIE) plays a pivotal role in shaping the marketing strategy for the iconic PlayStation brand. At the helm of cutting-edge gaming technology, the PlayStation family, encompassing consoles such as the PlayStation 5, PlayStation 4, and PlayStation VR, falls under the jurisdiction of SIE.

8 min read

Red Bull's Top 5 Marketing Campaigns: Then and Now

Red Bull is a pioneer, visionary, and trendsetter in classic marketing initiatives. This energy drink leader has revolutionized marketing and led an extremely competitive beverage business. This thrilling trip through advertising genius explores Red Bull's top 5 marketing initiatives that have catapulted the brand to unprecedented success and impact.

6 min read

Aritzia Marketing Strategy 2025: Brand, Advertising, Growth

Dive into Aritzia’s marketing strategy and brand positioning with richly detailed campaign examples, a clear view of the business model, and practical growth takeaways. This case study connects flagship retail, creator storytelling, and product heroes to the numbers that matter.

6 min read
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