
The Top 15 Biggest Rebrands and Comebacks of 2023 That Will Guide 2024
When a big company announces its intention to rebrand, the world collectively holds its breath, eagerly anticipating the transformative journey that lies ahead.

When a big company announces its intention to rebrand, the world collectively holds its breath, eagerly anticipating the transformative journey that lies ahead.

Ticketmaster, a globally renowned ticket sales and distribution company, has played a pivotal role in revolutionizing the live event industry. Since its inception, Ticketmaster has been a driving force in connecting fans with their favourite artists, teams, and performances.

Holiday marketing campaigns are not just about selling products; they are about creating memorable experiences that resonate with consumers during a festive season filled with joy and nostalgia.
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With the holiday season just around the corner, businesses are getting ready for the busiest time of the year. It feels like there's always something new to tackle, from giving landing pages a fresh look to planning exciting holiday marketing campaigns and finding creative ways to connect with potential customers.

The Spanish retail giant's meteoric rise to become the world's largest clothing retailer is not just a result of trendy designs but a carefully crafted marketing strategy that sets it apart.

In the world of luxury automobiles, few names evoke the same level of prestige and sophistication as Mercedes-Benz. Renowned for its commitment to innovation, quality, and unrivalled driving experiences, Mercedes-Benz stands as a symbol of automotive excellence.

Louis Vuitton stands as the epitome of luxury, synonymous with sophistication and timeless elegance in the fashion realm.

The year 2023 witnessed a remarkable resurgence of nostalgia in the marketing world, with brands strategically tapping into the emotional reservoir of the past to captivate audiences.

As the year draws to a close, Spotify releases its annual Spotify Wrapped, transforming a simple year-in-review into a viral marketing powerhouse.

As technology continues to advance and consumer behaviours evolve, staying ahead of the curve is paramount for marketers seeking sustained success.

The world of luxury sports cars is dominated by two iconic brands, Ferrari and Lamborghini. The rivalry between these automotive titans has captivated enthusiasts for decades, fueling debates about performance, design, and the sheer thrill of the driving experience.

Updated for 2025: Michael Jordan’s marketing strategy—how the Jordan Brand–Nike playbook drives global growth, athlete branding, and lasting cultural impact.
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Five Guys caters to burger lovers seeking high-quality food and friendly service, all while keeping things simple. Five Guys, the renowned American burger chain, has made a name for itself not only through its delicious burgers and fries but also through a strategic and effective marketing strategy.

In the era of digital finance, one name stands out: Venmo. From its humble beginnings to becoming a household name, Venmo has not just facilitated financial transactions; it has transformed the way we engage with money.

The digital marketing landscape is in perpetual motion, and LinkedIn stands as a dynamic epicentre for professionals and businesses alike.

In the realm of digital transactions, PayPal stands out as a pioneer, revolutionizing the way individuals and businesses conduct financial transactions online.

When it comes to marketing and celebrity endorsements, there are some pairings that just seem destined to happen. Recently, there has been a lot of buzz around the powerful combination of Taylor Swift and Travis Kelce.

The marketing campaigns of Fall 2023 have been incredibly creative and captivating, leaving a lasting impact on audiences. These campaigns have brought together the messy realities of life, thought-provoking social messages, and technological marvels.

Bud Light, a well-known beer brand from America, has had an incredible journey since it first started. Due to clever marketing strategies, it held the title of America's top-selling beer for many years.

Branding in the cosmetics and beauty industry is more than just marketing; it's an expression of a company's values and a way to differentiate itself from the pack.

In today's fast-paced world of technology, businesses are always looking for new and creative ways to grow their customer base and make more money.

Having a memorable and creative logo is really important in today's competitive business world. It helps you make a lasting impression on your customers.

Industry leaders like Red Bull and Monster dominate the highly competitive energy drink market. But in 2012, a new player called Bang Energy entered the scene, bringing with it a bold marketing strategy that aimed to shake things up.
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BMW is a standout in the highly competitive automotive industry, known not only for its luxurious and iconic vehicles but also for its innovative and successful marketing strategies.

Over the years, countless brands have tried some pretty creative guerrilla marketing ideas, but not all of them were as memorable as these ones. We’ll dive into seven of the best guerrilla examples, analyzing what made them tick and why they caught the public’s fancy.

Discover if dropshipping remains profitable in 2025. Uncover market data, success strategies, and the challenges shaping this e-commerce model’s evolving future.

Who is Chappell Roan, and how did she rise to fame? Explore the marketing tactics behind her success—TikTok virality, playlist strategy, and brand partnerships—that made her one of 2024’s biggest breakout stars.

If you’re ready to upgrade your marketing skill set, let’s dive into the best marketing books that you need to read this year! While hands-on experience is crucial, reading remains a powerful way to keep your ideas fresh and sharpen your strategies. That’s why we’ve put together this list of the best marketing books you need to read if you’re serious about thriving in 2025.

Need to audit your e-commerce business or website? Today, we will show you how to break down an audit into manageable steps and come out with a clear plan to enhance everything, big or small. Let’s jump right in. Throughout this guide, we’ll look at the major areas that shape every e-commerce store so make sure to take notes.

Discover 10 essentials for a successful business launch, from thorough planning to branding. Build a strong presence, secure funding, and master your market to thrive.

In this roundup, we’re looking at the coolest Valentine’s Day advertisements that strike arrows in our heart, each for its own unique reason. Whether they’re sweet or funny, each ad provides a moment of emotional connection, proving that on a day dedicated to love, a smart campaign can give us all the feels.

Marilyn Monroe crafted a brand that transcends time, blending glamour, vulnerability, and cultural impact. Her story continues to shape Hollywood’s ideals, proving that an icon’s legacy never fades. In exploring how she became “Marilyn Monroe,” and the story of Marilyn Monroe, we uncover not just a pop-culture phenomenon, but a brand that remains hauntingly relevant.
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Discover the best live streaming platforms for creators in 2025, from social live streaming services to professional live streaming software. Compare features, revenue models, and how to monetize live streams effectively.

Apple TV Marketing evolved into a holistic effort that reaches a broad spectrum of viewers. From forging deals with Hollywood stars to unveiling sleek interfaces that speak Apple’s design language, the company consistently emphasizes user experience. Apple TV Marketing strategies play a pivotal role in driving awareness and excitement.

Discover how Kick vs Twitch marketing strategies differ, from revenue splits to content freedoms, shaping live streaming success for creators and viewers in 2025.

Explore successful rebranding stories that rescued iconic brands, revealing how strategic makeovers turned near-failures into remarkable comebacks.

Get an in-depth look at Japan’s global corporations dominating the market in 2025, from iconic Japanese brands like Toyota and Nintendo to cutting-edge tech players such as Sony and SoftBank.

Learn effective PR for businesses with actionable tips on local media coverage—craft compelling pitches, build journalist connections, and share stories that resonate in your community.

Explore 10 creative guerrilla marketing tactics for local businesses to spark interest and create buzz without breaking the bank. Discover budget-friendly strategies that spark real human connections.

Discover the Top 10 companies in the United Kingdom dominating the 2025 market landscape, from iconic British brands in pharmaceuticals to renowned UK businesses in energy, finance, and consumer goods. Uncover how these leading UK companies—valued in the billions—drive innovation, expand global influence, and shape UK brand success stories, demonstrating why Britain remains a powerhouse of economic growth, cutting-edge research, and unparalleled corporate leadership.

Explore Germany’s most successful companies dominating the market in 2025, from tech giants like SAP and Siemens to iconic German brands in automotive, insurance, and pharmaceuticals. Uncover how Top 10 companies in Germany leverage innovation, global outreach, and world-class engineering, reinforcing Germany’s reputation for excellence while offering invaluable insights into best companies to work for in Germany, investor opportunities, and transformative business models shaping Europe’s economic powerhouse.

We see it everywhere now—lip gloss showcased next to a perfectly glazed doughnut and even designer handbags on a café table, flanked by cappuccinos and chocolate truffles. We especially see it in brands like Rhode, Glossier and Too Faced. This deep-dive look at the underlying psychology of the Rhode food marketing.

Explore the biggest marketing trends of 2025—from AI innovations to hyper-personalization and ethical branding—and see how businesses are adapting in the digital era.

Discover the world’s most valuable sports franchises in this engaging breakdown of billion-dollar powerhouses. From iconic NFL teams to global MLB brands, learn how these elite organizations leverage star talent, epic stadiums, and massive sponsorship deals to dominate the business of sport.

Boutique hotels with our guide to standout marketing strategies makes your hotel sell out. Learn how to highlight your unique charm, from unforgettable experiences to personalized branding, and capture the hearts of travelers looking for more than just a place to stay. Transform your hotel into a sought-after destination that rivals the chains with these creative, results-driven tips.

Explore the top celebrity beauty brands of 2025, ranked by their impressive revenues and valuations. From celebrity makeup brands like Rihanna’s inclusive Fenty Beauty to Jessica Alba’s clean Honest Beauty, discover what makes these star-founded brands stand out in the competitive cosmetics industry.

Discover Drake’s marketing strategy and Drake social media strategy fueling his unstoppable notroious drake success. From Drake brand partnerships to digital marketing lessons from Drake, see how Drake's impact on pop culture cements his status as a global icon.

Explore Titanic’s epic climb as one of the highest-grossing movies of all time. Discover how strategic marketing made it a record-breaking box office movie among the top box office hits in history—still among the movies with the highest global revenue.
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