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Latest Business Articles

Red Bull's Top 5 Marketing Campaigns: Then and Now

Red Bull is a pioneer, visionary, and trendsetter in classic marketing initiatives. This energy drink leader has revolutionized marketing and led an extremely competitive beverage business. This thrilling trip through advertising genius explores Red Bull's top 5 marketing initiatives that have catapulted the brand to unprecedented success and impact.

6 min read

Aritzia Marketing Strategy 2025: Brand, Advertising, Growth

Dive into Aritzia’s marketing strategy and brand positioning with richly detailed campaign examples, a clear view of the business model, and practical growth takeaways. This case study connects flagship retail, creator storytelling, and product heroes to the numbers that matter.

6 min read

The Magic of Canadian National Exhibition (CNE) Marketing

A cultural phenomenon that has captivated Canadians for generations, Toronto's Canadian National Exhibition (CNE) is more than just an annual event. The CNE's marketing team puts in a lot of effort behind the scenes to draw crowds despite the thrilling rides, mouthwatering food options, and entertaining performances.

 min read

Coca-Cola vs. PepsiCo: Which One Has the Best Marketing Strategy

Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.

6 min read

Best Personal Tax Calculation Apps: Streamline Your Finances and Breathe Easier

Tired of wrestling with tax forms and receipt piles? Our latest article explores five top personal tax calculation apps—Quicken, Simplifi, FlyFin, Expensify, and Hurdlr—that streamline everything from mileage tracking to expense categorization. Learn how each tool not only simplifies your finances but also helps you reclaim time to focus on expanding your business vision.

4 min read

Top Jobs and Leading Companies for Finance Graduates in 2025

In this comprehensive guide, we examine the top finance jobs of 2025, the best employers offering them, how each role is evolving, and the salary potential associated with them. You’ll also get insights into the specialized skills employers crave and the non-traditional routes—such as entrepreneurship and financial writing—you can pursue with a finance degree.

14 min read

The Best And Worst Car Companies of 2024

This year has turned the US auto market into a thrilling spectacle, with electric newcomers and traditional powerhouses duking it out. Get the inside scoop on how some brands drove straight to the top while others couldn’t hit the gas fast enough.

4 min read

CES 2025: Everything You Need to Know

From AI breakthroughs to futuristic vehicles, CES 2025 is shaping up to be the ultimate tech spectacle. We’re about to explore the new products, the big reveals, and the business potential behind one of the most high-profile events in consumer electronics.

5 min read

The Best Makeup Brands of 2025: Perfect Picks for Minimalists and Full Glam Lovers

Today, we’ll explore ten must-try makeup lines that promise game-changing pigments, innovative ingredients, and a forward-thinking approach to beauty. Whether you’re a clean girl minimalist craving no-fuss formulas or a maximalist who loves bold color, you’ll likely find something here to inspire your look in 2025. From Hourglass to Haus Labs, we got you covered.

6 min read
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