Branding Terms: The Most Important Concepts You Should Know (With Examples)
Most important branding terms, explained in a simple, digestible way: strategy, positioning, voice, identity, brand equity, and many more, with examples you can reuse.
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The Best Marketing Campaigns of 2025
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Top 10 Most Successful Shark Tank Businesses: Still Winning Years Later
From Bombas and Scrub Daddy to Cousins Maine Lobster and Ring, the most successful Shark Tank products turned a few minutes of TV into long term machines. Explore the biggest Shark Tank successes, the most profitable Shark Tank deals, and what actually keeps these brands growing in 2025.
2025 Marketing Fails: 10 Brand Campaigns That Went Viral for All the Wrong Reasons
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads of 2025 delivered; marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
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Why a Perfect Website Is Important for Every Business
A perfect website is measurable. Use a scorecard and prioritized checklist to improve trust, SEO, speed, and conversions, without wasting budget on fluff.
WeightWatchers Rebrand: The New Visual Identity Built for the GLP-1 Era
The WeightWatchers rebrand is a full visual identity reset for 2025, built for the ‘Ozempic era.’ This WeightWatchers marketing dive explains what the WeightWatchers new branding is and what it signals about health culture now.
Brands That Integrated AI in 2025: The AI Bots are Now Everywhere
In 2025, AI became a default product feature. This breakdown of brands that integrated AI covers brands with AI agents, AI summaries, chatbots, and overviews, from Google and Apple to Amazon, Walmart, Adobe, Canva, and more, plus what it signals about how brands that now use AI compete for trust.
How Aperol Spritz Hacked the 2025 Holiday Aesthetic with Aperolidays
Aperol Spritz holiday marketing turned 2025’s classic festive look bright orange with Aperolidays. From the Holiday Glitz kit and winter merch drops to NYC pop ups and Nina Dobrev content, this cocktail-themed holiday marketing play made the Spritz feel cozy, giftable, and irresistible.
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Amazon One Now Lets You Scan Your Palm To Pay
With the release of a new app for Amazon One, a service that lets you pay with your palm, Amazon has taken another step forward in its mobile payment technology.
LinkedIn Tests Its Own Version Of TikTok FYP
LinkedIn is testing a separate video stream, which will improve the user experience.
Lionel Messi And White Claw Brand Are Collaborating On A New Drink
Messi has made a surprising decision to team up with Mark Anthony Brands, the company responsible for well-known drinks such as White Claw Hard Seltzer and Mike's Hard Lemonade.
Amazon Pharmacy Announced Same-Day Delivery in NYC and LA
Amazon Pharmacy recently increased the range of services it offers by adding same-day prescription delivery in New York City and the surrounding Los Angeles region, further solidifying Amazon's leadership in the e-commerce and delivery services sectors.
Florida Bans Social Media for Teenagers Under 14
Florida has recently enacted a new law called House Bill 3 (HB 3), which brings about significant changes to how children under 14 can access social media.
2024 Paris Summer Olympic and Paralympic Games Marketing Strategies and Brand Collabs
It's hardly surprising that LVMH, a company well-known for its production, has become a major sponsor of the 2024 Summer Olympics in Paris.
WWDC 2024 Set To Take Place On June 10th
The Apple Worldwide Developers Conference (WWDC) for 2024 has been confirmed to take place from June 10th to June 14th.
How to Take Advantage of the X's Algorithm for Your Marketing
With millions of active users engaging with diverse content daily, mastering X's algorithm can significantly amplify your marketing efforts and drive tangible results for your brand.
5 Digital Skills Every Marketing Team in Pharma Must Have in 2024
In 2024, the pharmaceutical industry will continue to move toward digital transformation because of the need for new ideas and meeting changing consumer needs. As things change, it is still very important for pharmaceutical marketers to learn strong digital skills.
How To Stack Emojis On Your iPhone?
Emoji stacking has become a popular trend on TikTok and Instagram, but mastering it might not be as easy as it seems.
Nikki Reed and Ian Somerhalder Launch The Absorption Company
This is what you need to know about Ian Somerhalder and Nikki Reed's vitamin line, which was pre-launched at Erewhon and launched recently online.
iOS 18: Everything You Need To Know About The Next Update
Based on the trend of previous years, it is widely believed that iOS 18 will be released in September, which usually aligns with the launch of the latest iPhone model.
Do Ultra-Luxury Brands Need To Use Marketing Strategies?
When it comes to ultra-luxury brands, the question of whether they need to use marketing strategies often comes up.
Marketing Strategies Brands Can Use During Euro Cup In 2024
For marketers looking to make a big splash, taking advantage of events like Euro 2024 can change the game.
October's Very Own (OVO) Marketing Strategies and 4 Ps
The trio, Drake, Noah "40" Shebib, and Oliver El-Khatib have perfected the art of building buzz, attracting followers with a combination of originality and cultural relevance.
Spotify Introducing Full Music Videos On The App
Spotify has added full music videos to its platform for streaming music.
The Fastest Way to Raise Your Google Ads Quality Score in 2024
Google Ads, a cornerstone of online advertising since its inception in 2000, has evolved into a powerhouse platform with over 2 million marketers vying for consumer attention.
10 Ways To Execute a Successful UX Project
User experience (UX) is a key factor in the success of digital projects, which shows how important it is to use good strategies to keep users completely engaged and happy.
Threads Now Shows Live Sports Scores
Threads, an app owned by Instagram that is a lot like Twitter, is adding live scores for sports games, starting with the NBA.
Spotify Is Testing Tutorials And Lessons On Its App
For now, though, this trial is only happening in the UK. Its long-term fate has not yet been decided.
Patagonia's Marketing Strategy After Removing “Forever Chemicals” From Clothes
The thing that makes Patagonia's marketing strategy stand out is that it is real.
Google 2024 Update Penalizes AI Content - This Is How To Optimize For Top Ranks.
Google’s latest algorithm update, rolled out in March 2024, seems to hold a grudge against AI-generated content. Because of this update, websites that use AI generated content have been penalized.
Levi's First Major Brand Campaign With New Marketing Strategy
Levi's welcomed a new Chief Marketing Officer (CMO), Kenny Mitchell, who has wasted no time in releasing his first major brand campaign.
YouTube Releases Guidelines for AI Disclosure
In response to concerns about the large amount of fake and manipulated content on its site, YouTube announced that it will now require AI disclosure.
Kendall Jenner’s 818 Tequila Marketing Strategies
818 Tequila represents a bold venture into the spirits industry by Kendall Jenner, leveraging her personal heritage and entrepreneurial spirit to create a premium brand with deep roots in authenticity and quality.
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