Branding Terms: The Most Important Concepts You Should Know (With Examples)
Most important branding terms, explained in a simple, digestible way: strategy, positioning, voice, identity, brand equity, and many more, with examples you can reuse.
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The Best Marketing Campaigns of 2025
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Top 10 Most Successful Shark Tank Businesses: Still Winning Years Later
From Bombas and Scrub Daddy to Cousins Maine Lobster and Ring, the most successful Shark Tank products turned a few minutes of TV into long term machines. Explore the biggest Shark Tank successes, the most profitable Shark Tank deals, and what actually keeps these brands growing in 2025.
2025 Marketing Fails: 10 Brand Campaigns That Went Viral for All the Wrong Reasons
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads of 2025 delivered; marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
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Why a Perfect Website Is Important for Every Business
A perfect website is measurable. Use a scorecard and prioritized checklist to improve trust, SEO, speed, and conversions, without wasting budget on fluff.
WeightWatchers Rebrand: The New Visual Identity Built for the GLP-1 Era
The WeightWatchers rebrand is a full visual identity reset for 2025, built for the ‘Ozempic era.’ This WeightWatchers marketing dive explains what the WeightWatchers new branding is and what it signals about health culture now.
Brands That Integrated AI in 2025: The AI Bots are Now Everywhere
In 2025, AI became a default product feature. This breakdown of brands that integrated AI covers brands with AI agents, AI summaries, chatbots, and overviews, from Google and Apple to Amazon, Walmart, Adobe, Canva, and more, plus what it signals about how brands that now use AI compete for trust.
How Aperol Spritz Hacked the 2025 Holiday Aesthetic with Aperolidays
Aperol Spritz holiday marketing turned 2025’s classic festive look bright orange with Aperolidays. From the Holiday Glitz kit and winter merch drops to NYC pop ups and Nina Dobrev content, this cocktail-themed holiday marketing play made the Spritz feel cozy, giftable, and irresistible.
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How To Create An Effective CTA Contact Us Page On Your Website
Creating an effective Call to Action (CTA) Contact Us page on your website requires careful consideration of key elements that not only engage visitors but also seamlessly guide them towards reaching out.
AI Fridges Are Here - This Is What You Can Expect
Out with the old and in with the new. Samsung is remaking your kitchen with its latest innovation: the 2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub Plus.
The US Sues Apple For Illegally Controlling The Smartphone Market.
The DOJ claims that Apple's monopoly in the smartphone market is due in part to the company's repeated infractions of federal antitrust laws and in part to its failure to adequately compete in the market.
Margot Robbie Will Reportedly Produce A Sims Movie.
Fans and industry experts alike are excited about the news that the popular computer game "The Sims" will soon be a motion picture, according to the Hollywood Reporter.
Coachella 2024: A Look at Marketing Strategies & The Lineup
The Coachella 2024 lineup features a diverse range of artists, including well-known names like Lana Del Rey and up-and-coming talents like Blxst. Coachella 2024, with its lineup, serves as a prime example of effective marketing strategies in the entertainment industry.
Princess Kate Middleton Says She Is Diagnosed With Cancer
No specific cancer type has been announced. Her cancer treatment began late February.
Google And Fitbit Are Developing An AI-Powered Fitness Coach.
Google and Fitbit are working together to make an AI-powered personal trainer by creating a Personal Health Large Language Model.
OpenAI's GPT-5 May Release This Summer.
According to reports from Business Insider, the new large language model (LLM) is slated for a summer release.
DoorDash Starts Testing Drone Deliveries In The US
DoorDash announced on Thursday that it has taken a step in its delivery services by starting to test drone deliveries in the US with Alphabet's Wing.
Watch Neuralink Video Showing Brain Implant Patient Playing Laptop Chess With His Thoughts.
Neuralink showed off a groundbreaking development: 29-year-old Noland Arbaugh, who is paralyzed, had a brain implant put in by Neuralink. After an eight-year paralysis from the shoulders down from a diving accident, Arbaugh appeared on X (formerly Twitter) site through a livestream - to play chess, using his thoughts.
Amazon’s First-Ever Big Spring Sale Is Running Now Through March 25
Amazon's new spring shopping event, called the "Big Spring Sale," has begun. This is yet another big shopping holiday on Amazon's calendar.
Meghan Markle's New Lifestyle Brand Is Under Scrutiny By Marketers.
Meghan Markle's latest venture into the business world with her new lifestyle brand, American Riviera Orchard, has stirred up scrutiny from branding experts and people on social media.
Meta, Snap, And TikTok Accept New IFES Rules Amidst The 2024 Election Season.
Leading technology companies, including Google, Meta, Microsoft, Snap, and TikTok, have endorsed the guidelines and pledged their commitment to supporting election integrity efforts worldwide.
.avif "Pinterest Is Partnering With 2024 Coachella–Here Are The Top Trends.")
Pinterest Is Partnering With 2024 Coachella–Here Are The Top Trends.
Pinterest is serving up the newest beauty and fashion trends that are expected to be popular in the 2024 festival season. Styles ranging from the fairycore to the dark feminine aesthetic—inspired by Lana Del Rey—are all about expressing oneself.
Are Hashtags Dead? How To Effectively Use Them on Social Media in 2024.
Even though people sometimes say they are dead, hashtags are still an important part of any good social media strategy. It is more important than ever to know how to use hashtags on different platforms as we move through 2024. So are they dead? The short answer: No, we definitely should still use hashtags.
Google Now Incorporates Social Media Posts Into GMB Profiles
Google has recently implemented a new update, automatically integrating social media posts into Google Business Profiles (GBP).
TikTok Is Supposedly Testing an Instagram-Style Photo App
TikTok, the popular short-form video platform, appears to be gearing up for a potential challenge against Instagram with the rumoured development of a new app called "TikTok Photos." According to reports by The SpAndroid, traces of this new feature have been found within the code strings of the current TikTok app. The indications suggest that TikTok users might soon have the option to share their still images on this new platform.
MrBeast's 'Beast Games' On Prime Video Set to Outperform Squid Game As The Largest Game Show In History.
MrBeast, the renowned content creator on YouTube, recently made an announcement on Monday, revealing his venture into television with a massive game show set to air on Amazon Prime Video.
Apple Is In Talks With Google To Integrate Gemini AI into iPhones
According to a report by Bloomberg's Mark Gurman, Apple is exploring the possibility of integrating Google's AI engine, Gemini, into its flagship smartphone lineup.
Bubly Launches A New Drink For The First Time In 6 Years
PepsiCo’s Bubly brand launches a new sparkling water into the market with its latest innovation, Bubly Burst.
The New Reddit Ads Look Like User-Generated Content
Reddit has just released a new type of ad called "free-form ads," which look a lot like regular user-generated posts. This announcement, made in preparation for Reddit's impending initial public offering (IPO), marks a strategic move aimed at enhancing engagement for advertisers.
Wimbledon Marketing Strategies In 2024
Wimbledon, the most prestigious tennis tournament, is a great example of how tradition and new ideas can work together. For more than one hundred years, its perfect lawns, famous players, and unmatched prestige have captivated people all over the world.
A Comprehensive Guide To Marketing On Threads in 2024
Since its launch in July 2023, Threads, a Meta-owned microblogging platform, has attracted significant attention as a Twitter substitute and has received over 100 million downloads.
Actor Pedro Pascal Is Corona’s New Lead Brand Ambassador.
The famous beer brand Corona recently announced a big change in how it markets itself. After having rapper Snoop Dogg as the face of its "La Vida Mas Fina" campaign for three years, which was very successful, the brand is changing its creative direction by putting actor Pedro Pascal in his place.
Jake Paul Set to Battle Mike Tyson. This Is How Marketers Can Benefit From This Event.
The controversial YouTuber-turned-boxer Jake Paul will face off against former heavyweight champion Mike Tyson on July 20, 2024. It will be a battle marketers won’t want to miss.
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