Pinterest is serving up the newest beauty and fashion trends that are expected to be popular in the 2024 festival season. Styles ranging from the fairycore to the defiant dark feminine aesthetic—inspired by Lana Del Rey—are all about expressing oneself.
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With the Pinterest Manifest Station at the festival, Pinterest is doing more than just serving as a platform for ideas—it's now taking them into the desert. Attendees of the festival can immerse themselves in the newest beauty and fashion trends with this on-site experience. Here, guests can snap gorgeous pictures and get up close and personal with the newest trends in hair and clothing. Vice President of Global Consumer Marketing at Pinterest, Sara Pollack, claims that people use the site to discover inspiration, determine what works best for them, and realize their trend goals. Coachella searches begin as early as January, and Pinterest is happy to assist attendees in keeping up with the newest styles, with the Pinterest's Global Festival Hub, which is filled with creative material spanning from beauty advice and survival guidelines to wardrobe inspiration for the 2024 Coachella.
Now, let's talk numbers. With millions of searches related to Coachella on Pinterest, it's clear that the platform has become a go-to destination for festival inspiration. And with 40% of those searches driven by Gen Z, Pinterest is truly the ultimate source for planning and shopping festival looks.
Speaking of trends, what can we expect this year? Well, it's all about embracing different forms of femininity. Whether it's the classic vibes of 2014 core, the playful whimsy of fairycore, or the bold statements of dark feminine looks, there's something for everyone. And with searches for "Lana Del Rey core" spiking by 300%, it's clear that festival-goers are drawing inspiration from their favorite performers to curate their perfect looks.
With Lana Del Rey headlining the festival and being a beloved artist among Gen Z, festival-goers channel her vintage-inspired looks. Expect to see plenty of corsets, tulle skirts, and accessories adorned with pearls and bows as attendees embrace Lana's signature style.
Next on the list is the "Coquette core" trend, experiencing a whopping 600% surge in searches. This trend exudes femininity with mini corset dresses, vintage corsets, and simple tulle dresses taking center stage. Pearl belts and bows are also making a comeback, with a respective increase of 55% and 250%, along with a surge in searches for bow jewelry, up by an astonishing 1764%.
The "2014 core" trend is also making a nostalgic comeback, with searches up by 1240% as festival-goers reminisce about the festival looks of a decade ago. Expect to see funky crochet designs, lacey flared pants, and statement fur boots making a resurgence. Accessories like ear cuffs, nose rings, and updated flower headpieces with headpiece jewelry are also in the spotlight.
Meanwhile, the "Fairycore outfits" trend is soaring with a 2200% increase in searches. Festival attendees are wearing fairy-themed ensembles, complete with lace slip dresses, sequin fringe details, and romantic bell sleeves. Hair trends are also taking a turn with boho fulani braids and fairy-inspired nails seeing a surge in popularity.
For those looking to make a bold statement, the "Dark feminine core" trend is gaining traction with a 160% increase in searches. Festival-goers are wearing elegant corset dresses, leather pants looks, and satin slip dresses. Accessories like black furry boots, silver belt chains, and nose rings add an edgy touch to the overall look.
It's not just about the clothing—searches for "rave makeup ideas festivals" are up by 300%. From sugar plum fairy-inspired makeup to smokey brown eyeshadow, festival beauty is all about self-expression and creativity. So, whether you're heading to Coachella or planning your festival season from afar, Pinterest has you covered with all the inspiration you need to make your festival dreams a reality.
