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May 8, 2024
(Updated on
Mar 26, 2024

Nikki Reed and Ian Somerhalder Launch The Absorption Company

Married actors Ian Somerhalder and Nikki Reed, known for their roles in Twilight and The Vampire Diaries, are stepping into the wellness industry as brand founders with the launch of their supplement line.  The couple's move into health might not be a surprise after living on a regenerative farm outside of Los Angeles for years, but the focus of their product does make people look twice. This is what you need to know about Ian Somerhalder and Nikki Reed's vitamin line, which was pre-launched at Erewhon and launched recently online.

Source: @Absorb.More Instagram

Due to the large size of the supplement's particles and the harsh environment in the gut, traditional supplements are not well absorbed, and 84% of the nutrients are flushed out of the body. Also, since the FDA stopped overseeing supplements in 1994, it's not always clear what's in the products or how good they are. With their powdered products that have a unique delivery method that has been shown to offer up to 5 times better absorption, The Absorption Company is leading the way in a new era of supplements. Their goal is simple: to give everyone the tools they need to feel their best and perform at their best, day and night. 

The company says it can make nutrients up to 500% more bioavailable, which will set a new bar for how well supplements work. Because we care about confidence, openness, and effectiveness, we only use certified ingredients and test each batch very carefully. To quote the TAC team, "we pee out about 84% of vital active ingredients in supplements." The Absorption Company stresses the value of bioavailability because they know that absorption is key to the effectiveness of supplements. Their formulas are made with Capsoil® technology, which is a way to give liposomal nutrients that dissolve in water and boost bioavailability.

The couple worked with scientists, doctors, and pharmacists to create The Absorption Company because they were determined to solve these problems. The brand's products use a special delivery method made for liposomal absorption, which makes sure they get absorbed as well as possible. The nutrients work in four important areas: Sleep, Energy, Restore, and Calm.

Restore: Featuring CoQ10, liposomal Vitamin C, glutathione, and methylated B vitamins.

Energy: Includes Capsoil® enhanced nanometric caffeine, Alpha GPC, nootropic Sabroxy®, liposomal glutathione and Vitamin C, L-Theanine, Sensoril® ashwagandha, and Vitamin D.

Sleep: Contains liposomal Magnesium Bisglycinate, saffron, passionflower, PharmaGABA®, glycine, and tart cherry juice.

Calm: With Sensoril® Ashwagandha, Capsoil® Passionflower, Vitamin D, Zembrin® (a proprietary extract of Kanna), and nootropic Sabroxy®.

The price for a pack of 14 sticks is CAD$56. Although it's not the least expensive product available, the brand's emphasis on premium ingredients and cutting-edge powdered liposomal technology make the cost reasonable. With a focus on effectiveness and new ideas, The Absorption Company looks like it will be successful.

Furthermore, The Absorption Company values openness and safety in addition to its cutting-edge technology. Each batch of every product is carefully tested by a third party to make sure it works and is safe. Additionally, the brand's formulas only use the most digestible ingredients and don't include any fillers or emulsifiers. There is a commitment to honesty and simplicity in the packaging of The Absorption Company's supplements, which shows the brand's core values of trust and effectiveness. The product's package is clear and easy to read, and it conveys important information about the product while keeping a simple and clean look.

An experienced entrepreneur, Ian Somerhalder co-founded The Absorption Company and also made a foray into the spirits industry with his whisky company. Somerhalder knows that his whisky brand and The Absorption Company's vitamins could complement each other's marketing. He can improve brand visibility and appeal through smart marketing by using the unique identities of both businesses. For example, shoppers would be enticed to buy The Absorption Company's Restore and Energy vitamins if they were sold along with a bottle of his whisky. To create a more immersive experience, holding tasting events that include both the whisky and the supplements can also show the balance between indulgence and health. Collaborative limited editions, cross-promotional content, and branded products can strengthen the link between the two brands, encouraging brand loyalty and engagement among people looking for both high-quality drinks and natural health solutions.

Ian Somerhalder and Nikki Reed's The Absorption Company introduce groundbreaking supplements with Capsoil® technology for better absorption. With clear packaging and rigorous testing, they prioritize transparency and safety. Leveraging Somerhalder's whisky company offers potential for synergistic marketing, bridging indulgence and health. Positioned for success, The Absorption Company focuses on quality and consumer well-being in the wellness industry.

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