Use this brand alignment checklist to align product, marketing, and sales. Learn how to ensure brand alignment with practical audits, shared messaging, proof libraries, and tight feedback loops so every pitch, page, and product decision speaks the same language and moves revenue.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Which pitches became the most successful Shark Tank products? From Bombas blasting past $2B lifetime revenue to Scrub Daddy clearing $220M a year and Cousins Maine Lobster topping $1B systemwide sales, here are Shark Tank’s biggest success stories.
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads 2025 delivered—marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
Expand recognition into scalable reach. This guide explains brand building vs. world building, showing how a fixed anchor plus on-code “chapters” lets you reach more with world building, and convert that reach through consistent assets, entry-moment scenes, creator rails, and fast post-click paths.
Design campaigns people recognise in seconds and remember weeks later. This guide shows how to make a marketing campaign stand out with a fluent idea, distinctive assets, broad reach, and simple paths to action. Practical, unique marketing campaign strategies you can scale across channels.
Shoppers bail fast on clumsy mobile stores. This mobile UX audit unpacks 7 common mobile UX mistakes that drain conversions and shows how to improve mobile interaction with research-backed fixes from first tap to checkout.
New to the debate about Coca-Cola using AI. Here is the simple version. What the 2025 Coca-Cola AI ads are, why people are upset, how we got here since the 1995 truck classic, and what the brand is trying to prove with the Coca-Cola AI campaigns 2025.
Google Ads, a cornerstone of online advertising since its inception in 2000, has evolved into a powerhouse platform with over 2 million marketers vying for consumer attention.
User experience (UX) is a key factor in the success of digital projects, which shows how important it is to use good strategies to keep users completely engaged and happy.
Threads, an app owned by Instagram that is a lot like Twitter, is adding live scores for sports games, starting with the NBA.
For now, though, this trial is only happening in the UK. Its long-term fate has not yet been decided.
The thing that makes Patagonia's marketing strategy stand out is that it is real.
Google’s latest algorithm update, rolled out in March 2024, seems to hold a grudge against AI-generated content. Because of this update, websites that use AI generated content have been penalized.
Levi's welcomed a new Chief Marketing Officer (CMO), Kenny Mitchell, who has wasted no time in releasing his first major brand campaign.
In response to concerns about the large amount of fake and manipulated content on its site, YouTube announced that it will now require AI disclosure.
818 Tequila represents a bold venture into the spirits industry by Kendall Jenner, leveraging her personal heritage and entrepreneurial spirit to create a premium brand with deep roots in authenticity and quality.
Creating an effective Call to Action (CTA) Contact Us page on your website requires careful consideration of key elements that not only engage visitors but also seamlessly guide them towards reaching out.
Out with the old and in with the new. Samsung is remaking your kitchen with its latest innovation: the 2024 Bespoke 4-Door Flex Refrigerator with AI Family Hub Plus.
The DOJ claims that Apple's monopoly in the smartphone market is due in part to the company's repeated infractions of federal antitrust laws and in part to its failure to adequately compete in the market.
Fans and industry experts alike are excited about the news that the popular computer game "The Sims" will soon be a motion picture, according to the Hollywood Reporter.
The Coachella 2024 lineup features a diverse range of artists, including well-known names like Lana Del Rey and up-and-coming talents like Blxst. Coachella 2024, with its lineup, serves as a prime example of effective marketing strategies in the entertainment industry.
No specific cancer type has been announced. Her cancer treatment began late February.
Google and Fitbit are working together to make an AI-powered personal trainer by creating a Personal Health Large Language Model.
According to reports from Business Insider, the new large language model (LLM) is slated for a summer release.
DoorDash announced on Thursday that it has taken a step in its delivery services by starting to test drone deliveries in the US with Alphabet's Wing.
Neuralink showed off a groundbreaking development: 29-year-old Noland Arbaugh, who is paralyzed, had a brain implant put in by Neuralink. After an eight-year paralysis from the shoulders down from a diving accident, Arbaugh appeared on X (formerly Twitter) site through a livestream - to play chess, using his thoughts.
Amazon's new spring shopping event, called the "Big Spring Sale," has begun. This is yet another big shopping holiday on Amazon's calendar.
Meghan Markle's latest venture into the business world with her new lifestyle brand, American Riviera Orchard, has stirred up scrutiny from branding experts and people on social media.
Leading technology companies, including Google, Meta, Microsoft, Snap, and TikTok, have endorsed the guidelines and pledged their commitment to supporting election integrity efforts worldwide.
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Pinterest is serving up the newest beauty and fashion trends that are expected to be popular in the 2024 festival season. Styles ranging from the fairycore to the dark feminine aesthetic—inspired by Lana Del Rey—are all about expressing oneself.
Even though people sometimes say they are dead, hashtags are still an important part of any good social media strategy. It is more important than ever to know how to use hashtags on different platforms as we move through 2024. So are they dead? The short answer: No, we definitely should still use hashtags.
Google has recently implemented a new update, automatically integrating social media posts into Google Business Profiles (GBP).
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