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Latest Marketing Articles

IKEA New Gaming Furniture Is Launching This September

The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.

4 min read

How to Market Your Finance Blog In 2024

Whether you’re offering insightful investment tips or expert market analysis, growing a finance blog isn’t always easy. While looking at SEO can certainly help, there are a range of other tried and tested methods that bloggers everywhere use.

5 min read

7 Essential Tools for Email Campaign Success

Even though social media and website advertisements are thriving, email marketing is still a major source of customer engagement and keeps breaking ROI records. Putting together a marketing campaign that knocks recipients’ socks off requires creativity, trend awareness, and the seven must-use tools we cover in this article. 

5 min read

The Importance of App Development in Brand Perception

With mobile apps becoming central to the customer experience, they play a crucial role in branding. App design and UX impact how users feel about a brand. Is it intuitive and seamless, or confusing and fragmented? The app experience conveys the brand experience.

8 min read

Clinique’s Marketing Strategies

Clinique has established itself as a go-to brand for customers looking for beauty solutions supported by science, thanks to its breakthrough Three-Step Skincare System and its various fragrance and makeup collections.

8 min read

Tim Hortons Marketing Strategy in 2025

Tim Hortons' marketing strategy epitomizes creativity, community engagement, and digital integration. By leveraging its brand heritage, diverse product offerings, and strategic partnerships, Tim Hortons continues to solidify its position as Canada's favourite coffee destination while expanding its global footprint.

6 min read

Biggest Celebrity-Owned Brands

Discover 20 celebrity-founded brands that shaped pop culture, from Jordan’s sneaker legacy to Fenty’s inclusive beauty. Learn how star power built billion-dollar empires.

6 min read
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