Black Friday 2024 Sets Record with $10.8 Billion in Online Sales
This year’s Black Friday shattered online shopping records, with consumers spending an unprecedented $10.8 billion, according to Adobe Analytics. That’s a dramatic increase from $5 billion in 2017, fueled by a surge in mobile shopping, which accounted for 55% of all purchases. Thanksgiving Day also saw record-breaking online sales of $6.1 billion, setting the tone for a lucrative holiday shopping season.
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