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Waymo and Toyota Team Up to Build Self-Driving Cars for Everyday Drivers

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 Waymo and Toyota Team Up to Build Self-Driving Cars for Everyday Drivers

Waymo is finally moving beyond robotaxis—teaming up with Toyota to develop self-driving tech for personal vehicles. The partnership, which also involves Toyota’s Woven division, marks Waymo’s first serious push to bring its “Waymo Driver” to consumer cars.

Instead of aiming for full autonomy on every street, the focus will be highway and major road driving—letting drivers relax on long trips while the car takes over. It’s not quite hands-off everywhere, but it’s a big step toward making self-driving features more accessible.

The rollout is still years away, but this move could seriously shake up the consumer EV space. Toyota gets Waymo’s tech, Waymo gets Toyota’s scale—and drivers may soon get a taste of real autonomy outside of ride-hailing apps.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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