Athleta Launches Breast Cancer Awareness Collaboration
Athleta partners with designer Kristin Juszczyk and Susan G. Komen for Breast Cancer Awareness Month, unveiling a limited-edition Train Free Bra with proceeds funding research and support.
Breaking News
Peloton Turns to AI in New Comeback Strategy
Peloton unveils Peloton IQ, an AI fitness system with smart equipment and targeted content, alongside membership price increases, to win back users.
Canada Goose and Shai Gilgeous-Alexander Launch Collab
Canada Goose and NBA star Shai Gilgeous-Alexander debut their first shoppable collab: a limited Fall/Winter 2025 line featuring a vest, parka, and pants, launching October 7.
Google Swaps Out Assistant for Gemini in Smart Homes
Google is replacing Assistant with Gemini on all Nest and Home devices, offering smarter voice controls, premium chat features, and a gradual rollout starting October 1.
Spotify CEO Steps Down After Nearly 20 Years
Spotify co-founder Daniel Ek will step down as CEO in 2026 after nearly 20 years, passing leadership to Gustav Söderström and Alex Norström as he moves into an executive chairman role.
Nicole Kidman and Keith Urban Separate After 19 Years
Nicole Kidman and Keith Urban have separated after 19 years of marriage. The longtime couple shares two daughters and had been living apart since the summer.
Bad Bunny to Headline 2026 Super Bowl Halftime Show
Bad Bunny will headline the 2026 Super Bowl halftime show at Levi’s Stadium, bringing Latin trap and reggaeton to one of the world’s biggest stages.
M&M’S x Crocs Launch Limited-Edition Collection
M&M’S and Crocs debut a colorful collab on Oct. 9 featuring candy-themed clogs and charms, available online and in 50 markets worldwide.
OpenAI Launches Instant Checkout in ChatGPT With Stripe
OpenAI introduces Instant Checkout in ChatGPT, powered by Stripe and the new Agentic Commerce Protocol. U.S. users can now shop directly in chat, starting with Etsy and Shopify merchants.
Aston Martin Partners with Champagne Bollinger in Global Luxury Deal
Aston Martin and Champagne Bollinger have signed a global partnership, uniting two luxury icons as official partners. The collaboration blends performance, heritage, and craftsmanship across global events and experiences.
Selena Gomez Marries Benny Blanco in California Ceremony
Selena Gomez and Benny Blanco are married. The couple tied the knot Sept. 27 in California after two years together, with Gomez in a Ralph Lauren gown and Blanco in a classic tuxedo.
OpenAI Rolls Out First Brand Campaign for ChatGPT
OpenAI has launched its first major brand campaign for ChatGPT, spotlighting real-life everyday uses and marking a move toward long-term brand building across TV, streaming, social, and outdoor platforms.
Wrangler and Coors Team Up for Western-Inspired Apparel
Wrangler and Coors Banquet debut their first-ever apparel collection with 20+ limited-release Western-inspired pieces, beer-painted ads, and a Legends of the West pop-up tour.
NBCUniversal Warns YouTube TV Subscribers of Blackout
NBCUniversal warns YouTube TV users could lose channels like NBC and Telemundo on Sept. 30, as a dispute over sports rights and fees threatens millions of viewers.
NikeSKIMS Debuts First Collection
NikeSKIMS launches its first-ever collection September 26, featuring seven activewear lines and over 10,000 styling options, with Serena Williams and Kim Kardashian leading the campaign.
Canada Post Workers Launch Nationwide Strike
Canada Post workers have launched a nationwide strike after Ottawa announced service changes, halting most mail and parcel deliveries across Canada.
Trump Signs Order Backing $14B TikTok Deal
Donald Trump signed an order advancing a $14 billion deal for US investors to buy TikTok’s American business, with Oracle set to secure its algorithm and safeguard user data.
Delta Partners With YouTube for Inflight Entertainment Upgrade
Delta and YouTube have struck a multiyear partnership to bring curated videos, free YouTube Premium trials, and flight attendant–curated playlists to passengers, starting Sept. 25.
Starbucks to Cut 900 Jobs and Shut Stores in $1B Overhaul
Starbucks will lay off 900 workers and close about 100 stores as part of a $1B restructuring after six straight quarters of falling U.S. sales. The coffee chain also faces mounting union pressure.
Rihanna and A$AP Rocky Welcome Baby Girl
Rihanna and A$AP Rocky welcomed their first daughter, Rocki Irish Mayers, born Sept. 13. The couple now has three children, adding to their growing family alongside sons Riot and RZA.
Canadians Cut Back on Dining Out as Costs Climb
A new Restaurants Canada report reveals 75% of Canadians are dining out less due to rising food costs, pushing restaurants into financial strain as families turn to home meals, snacks, and delivery instead.
OpenAI Expands Stargate With $400B AI Data Center Push
OpenAI, Oracle, and SoftBank are expanding Stargate with five new U.S. AI data center sites, boosting capacity to nearly 7 gigawatts and $400B+ in investment—pushing toward a $500B target by end of 2025 ahead of schedule.
Disney+ Prices to Rise Again in October
Disney+ is raising subscription prices again in October, with ad and ad-free tiers seeing increases, plus higher bundle and annual plan costs. This marks the fourth consecutive year of hikes.
Panera Collabs With Gilmore Girls for New Fall Menu
Panera’s fall menu brings back Black Bean Soup after 7 years, alongside new items like a Crème Brûlée Latte and Harvest Medley Chicken Salad, plus a Gilmore Girls promo meal on the Panera app.
Black Ops 7 Multiplayer Reveal and Beta
Call of Duty: Black Ops 7 multiplayer drops Nov. 14 with 16 maps, a new Overload mode, and the return of classics like Raid and Hijacked. The global reveal arrives Sept. 30, with an open beta kicking off Oct. 2 on all platforms.
Stone Island x New Balance Reveal 574 Ghost
Stone Island x New Balance launch the 574 Ghost on Sept. 23. All-suede design with tonal colorways in dark brown, grey, and navy.
Jimmy Kimmel Returning to Air Tuesday
Jimmy Kimmel will return to Jimmy Kimmel Live! Tuesday after ABC suspended the show over comments about Charlie Kirk’s death. Disney says the decision followed “thoughtful conversations.”
Montblanc Unveils $905 Digital Paper Tablet
Montblanc launches the $905 Digital Paper tablet with E Ink screen, stylus, and wireless charging, entering the premium e-note market against Kindle Scribe and ReMarkable.
AB InBev and Netflix Strike Global Partnership
AB InBev and Netflix sign global deal to integrate Bud Light, Stella Artois and more into shows, beer packs, and live events, expanding beyond traditional ads.
Apple’s Foldable iPhone to Mirror Ultra-Thin iPhone Air Design
Apple’s foldable iPhone, resembling two ultra-thin iPhone Airs, is expected in fall 2026 with a $2,000 price tag. Manufacturing will involve Foxconn in China.
Dunkin’ x Urban Outfitters Launch Coffee-Inspired Capsule
Dunkin’ and Urban Outfitters drop a coffee-inspired capsule collection on Sept. 29, featuring apparel, accessories, and exclusive cameras. Prices $29–$75, available in stores and online for a limited time.
Nara Smith Debuts First Fashion Collab With Reformation
Nara Smith launches her debut 20-piece capsule with Reformation, blending 1950s glamour and sustainable design. Prices $148–$448, available now online and in select stores.
Zuckerberg Unveils $799 Meta Ray-Ban Display Glasses
Meta launches $799 Ray-Ban Display glasses with built-in neural-controlled display, plus new Oakley Vanguard sports model and Horizon TV for VR streaming.
Google Adds Gemini AI to Chrome After Antitrust Win
Google integrates Gemini AI into Chrome after antitrust ruling, bringing new task automation, cross-app features, and deeper competition in the browser space.
Taylor Swift Brings ‘Showgirl’ Release Party to Theaters
Taylor Swift’s The Life of a Showgirl release party comes to theaters Oct. 3–5 with music video premieres, behind-the-scenes footage, and fan-friendly celebrations worldwide.
Kith x adidas Football Fall 2025 Drops
Kith x adidas Football Fall 2025 launches September 19 with flame-detailed jerseys, denim-infused outerwear, premium footwear, and accessories, fronted by Pogba and Dybala.
Bubly x Apple Bottoms Drop Y2K ‘Apple Bubly Jeans’ Bundle
Bubly and Nelly’s Apple Bottoms drop a limited-time “Apple Bubly Jeans” bundle featuring custom denim, apple Bubly flavor, and Y2K-inspired extras.
The Summer I Turned Pretty Movie Announced by Prime Video
Prime Video will end The Summer I Turned Pretty with a feature film written and directed by Jenny Han, delivering the final chapter of Belly’s story after Season 3.
Popeyes and Hot Ones Launch Spicy Collab Across U.S. and Canada
Popeyes and Hot Ones launch a limited-time spicy menu in the U.S. and Canada, featuring the Smokin’ Rojo Sandwich, Ghost Wings, and The Last Dab sauce. Includes app rewards, Skip delivery discounts, and a Keke Palmer reunion episode.
ABC Suspends Jimmy Kimmel Over Remarks About Charlie Kirk Shooting
ABC suspended Jimmy Kimmel indefinitely after remarks about Charlie Kirk’s killing. Trump praised the move, while Hollywood stars defended Kimmel as free speech.
McDonald’s Canada Rolls Out McVeggie Nationwide
McDonald’s Canada launches the McVeggie sandwich nationwide, offering a breaded veggie patty or spicy habanero version as part of its expanded plant-friendly menu.
Netflix Confirms Wednesday Spinoff Centered on Uncle Fester
Fred Armisen will star in a new Netflix spinoff about Uncle Fester, expanding the Wednesday universe. The series is in early development with no release date yet.
Farm Boy Shuts Down Second Toronto Store Over Pest Concerns
Farm Boy has closed its Dupont Street Toronto store for maintenance after pest citations, weeks after its Yonge location was shut down for a mice infestation.
Sabrina Carpenter and Justin Bieber to Headline Coachella 2026
Sabrina Carpenter, Justin Bieber, and Karol G will headline Coachella 2026, set for April in Indio, California, with Disclosure, Wet Leg, and FKA Twigs also on the lineup.
Google’s Gemini Overtakes ChatGPT as No. 1 Free App on Apple’s Store
Google’s Gemini app passed ChatGPT as the top free app on Apple’s Store after a viral update, adding 13 million users and boosting Alphabet’s $3.03 trillion value.
OpenAI to Launch Teen-Friendly ChatGPT With Parental Controls
OpenAI will launch a teen-friendly ChatGPT with parental controls this month, blocking graphic content and adding safeguards as the FTC probes risks to minors.
Amazon Confirms October Prime Day Dates With Early Deals Already Live
Amazon confirmed Prime Big Deal Days will run October 7–8, 2025. Early Prime Day deals on Apple, Dyson, Bissell, and more are already live.
Robert Redford, Hollywood Icon and Sundance Founder, Dead at 89
Robert Redford, Oscar-winning actor, director, and founder of the Sundance Film Festival, has died at 89 at his Utah home.
Alphabet Hits $3.03 Trillion Market Cap, Joins Elite Tech Club
Alphabet reached a $3.03 trillion market cap, joining Apple, Microsoft, and Nvidia. The surge followed an antitrust ruling and growing momentum in AI and cloud services.
Bluemercury Launches ‘Up Next’ Campaign to Redefine Aging and Beauty
Bluemercury’s Up Next campaign celebrates women 40+ by reframing aging as empowered growth, featuring icons like Belinda Carlisle and Tina Chen Craig.
Chrysler Teams Up With Snoopy and the Peanuts Gang in New Pacifica Campaign
Chrysler launches a new Pacifica campaign featuring Snoopy and the Peanuts gang, with a fall video series, merchandise line, and holiday-focused marketing push.
The Studio, Adolescence Win Big at 2025 Emmy Awards
Seth Rogen’s The Studio made Emmys history as the most awarded comedy ever, while Netflix’s Adolescence and drama The Pitt also dominated the 2025 Emmy Awards.
Apple AI Executive to Depart Next Month
Apple AI executive Robby Walker will leave the company next month after leading Siri and search initiatives, adding to a series of high-profile AI departures.
Toronto’s SickKids Named World’s Best Pediatric Hospital
Toronto’s SickKids has been ranked the world’s best pediatric hospital by Newsweek, surpassing Boston Children’s. Canada placed three more hospitals in the top 50.
Nintendo Direct September 2025: Biggest Reveals
Nintendo Direct September 2025 revealed Metroid Prime 4’s release date, Super Mario Galaxy remasters, Yoshi’s new adventure, and a big wave of Switch 2 titles.
Armani’s Will Calls for Gradual Sale of Fashion Empire
Giorgio Armani’s will directs heirs to sell stakes in his €5–12B fashion house, naming LVMH, L’Oréal, and EssilorLuxottica as priority buyers, with an IPO as an option.
Amazon and Netflix Strike Global Advertising Deal
Amazon and Netflix signed a global deal to bring Netflix’s ad inventory to Amazon’s DSP in Q4 2025, expanding advertiser access across 10 international markets.
FBI Releases Photo of Person of Interest in Charlie Kirk Shooting
The FBI released a photo of a person of interest in Charlie Kirk’s fatal shooting and recovered a high-powered rifle. Officials say they have strong video of the suspect.
Americans Mark 24 Years Since 9/11
The U.S. marked 24 years since 9/11 with memorials at Ground Zero, the Pentagon, and Shanksville, honoring nearly 3,000 victims through silence, remembrance, and tributes.
Ralph Lauren Opens New York Fashion Week
Ralph Lauren opened New York Fashion Week with a star-packed SS26 show at 650 Madison Avenue. Oprah, Jessica Chastain, and Mindy Kaling watched as bold tailoring met sensual elegance.
Charlie Kirk Fatally Shot at Utah College Event
Charlie Kirk, founder of Turning Point USA, was fatally shot at Utah Valley University. Trump confirmed his death as leaders across parties condemned the attack.
Larry Ellison Surpasses Elon Musk as World’s Richest Person
Larry Ellison passes Elon Musk as the world’s richest person, with a $393B fortune after Oracle stock surged more than 30% on AI-fueled earnings.
Lady Gaga Extends Mayhem Ball Tour Into 2026
Lady Gaga extends her Mayhem Ball Tour into 2026, with new North American dates starting Feb. 14 in Arizona and wrapping Apr. 10 in Minnesota. Tickets on sale Sept. 15.
Rosalía Stars in Calvin Klein’s Fall 2025 Underwear Campaign
Rosalía fronts Calvin Klein’s Fall 2025 underwear campaign in bold photos by Carlijn Jacobs, featuring the Icon Cotton Modal and Heritage Cotton collections.
Canada’s Wonderland to Require Chaperones for Teens During Halloween Haunt
Canada’s Wonderland will require teens under 15 to have an adult chaperone during Halloween Haunt after 6 p.m., alongside new bag, costume, and maze rules.
Ontario Minimum Wage to Rise to $17.60 in October
Ontario’s minimum wage rises to $17.60 on Oct. 1, 2025, giving full-time workers an extra $835 annually. The increase is tied to inflation, keeping Ontario among Canada’s highest rates.
Former WhatsApp Security Chief Sues Meta
WhatsApp’s ex-security chief sues Meta, alleging 1,500 staff had access to sensitive user data and accusing the company of GDPR and FTC violations. Meta denies claims.
LEGO Announces First-Ever Star Trek Sets With Teaser on Star Trek Day
LEGO confirms its first-ever Star Trek sets with a teaser on Star Trek Day. Fans speculate the Enterprise-D will launch first as details arrive soon.
Wake Up Dead Man: What We Know About the Third Knives Out Film
Netflix’s third Knives Out film, Wake Up Dead Man, premieres Dec. 12, 2025. Daniel Craig returns as Benoit Blanc with a star-studded new cast in his “most dangerous case yet.”
Justin Bieber Drops Surprise Album Swag II
Justin Bieber surprises fans with Swag II, a 23-track follow-up to Swag featuring Tems, Bakar, and Hurricane Chris. Highlights include “Speed Demon” and “Need It.”
Trump Slaps 69 Nations With Tariffs, Canada and Brazil Among Hardest Hit
In a major global trade shakeup, U.S. President Donald Trump has imposed sweeping new tariffs on 69 countries, including Canada, Brazil, India, and Taiwan.
Justin Timberlake Reveals Lyme Disease Diagnosis After Wrapping Tour
Justin Timberlake has revealed he’s been battling Lyme disease behind the scenes during his Forget Tomorrow World Tour, which wrapped up in Istanbul this week.
Lindsay Lohan Shines at Freakier Friday Premiere, Marks Triumphant Hollywood Comeback
Lindsay Lohan made a stunning return to Hollywood at the premiere of Freakier Friday, reuniting with co-stars Jamie Lee Curtis and Chad Michael Murray on the purple carpet. Dressed in a sleek white gown, Lohan radiated confidence and nostalgia, embracing her Freaky Friday castmates two decades after the original film’s release.
Justin Trudeau Spotted at Katy Perry’s Montreal Concert, Fueling Romance Buzz
Two days after a headline-making dinner, the former Canadian PM was seen singing along in the crowd at Katy Perry’s sold-out Montreal show, super-charging dating rumors.
Tom Cruise & Ana de Armas Spark Dating Buzz—“Top Gun 3” Hype or Hollywood Romance?
Paparazzi photos of Tom Cruise and Ana de Armas leaving a West Hollywood bistro together have ignited whispers of a budding romance—fueling speculation the pairing is part of Paramount’s stealth marketing push for a Top Gun sequel set to film this fall.
Artists Bolt as ‘Garbage-Hole’ Spotify Faces Backlash Over CEO’s AI Weapons Bet
A growing number of indie and marquee acts are yanking catalogs from Spotify after CEO Daniel Ek’s multimillion-euro investment in military AI firm Helsing, crippling playlists and fueling a viral boycott.
Samuel L. Jackson’s ‘Motherf*ckin’ Wind Farms’ Ad Blows Up Cause Marketing Playbook
A profanity-laced PSA starring the “Avengers” icon rakes in 40 million views in 24 hours and signals a gritty new era for climate messaging.
Conor McGregor Loses Appeal in Irish Civil Sexual-Assault Case
Ireland’s Court of Appeal has upheld a €250,000 civil judgment against the MMA star, ending his bid to reverse a jury finding that he sexually assaulted a woman in 2018.
Beyoncé’s ‘Cowboy Carter’ Becomes Highest-Grossing Country Tour in History
Thirty-two sold-out stadium shows pulled in an eye-watering $407.6 million, crowning Beyoncé the new queen of country-tour ticket sales.
Massive Russia Earthquake Triggers Pacific Wide Tsunami Alerts
An 8.8 magnitude quake off Russia’s Kamchatka sent waves across the Pacific, sparking evacuations and tsunami alerts from Japan to Chile before warnings were later eased.
Adam Sandler’s ‘Happy Gilmore 2’ Breaks Netflix Records with Historic U.S. Opening
Adam Sandler’s return to the golf course is making serious waves. Happy Gilmore 2, which premiered on Netflix on July 25, has debuted with 46.7 million views in just its first three days, making it the biggest U.S. opening weekend for a Netflix film ever.
White House Issues Warning To South Park
South Park’s season premiere uses an AI made Trump, triggering a fierce White House warning of regulation as Paramount pursues an eight billion dollar Skydance merger.
Canadian Tire Cuts Corporate Staff in Push to Modernize Operations
Canadian Tire has confirmed it is reducing its corporate workforce as part of an effort to modernize and remain competitive in today’s fast-changing retail landscape. While the company declined to specify how many jobs are being cut, it said some corporate roles are being eliminated while others are expanding.
Tea App Breach Exposes 1.1 Million Private Chats From Women‑Only Dating Community
Security researchers found an unprotected database tied to Tea’s direct‑message feature, leaking intimate conversations, images, and location clues from more than 1 million female users.
Justin Trudeau & Katy Perry Spark Rumors After Intimate Montreal Dinner
The former Canadian PM and pop superstar were spotted sharing a chef’s‑tasting feast at Le Violon, igniting trans‑border buzz about a budding friendship—or something more.
The Beer Store Announces 11 More Closures Across Ontario
The Beer Store is shutting down 11 more locations in Ontario on September 28, 2025, as part of its ongoing response to changes in the province’s alcohol retail market. This follows 20 closures in August and another 10 set for September 10.
Gwyneth Paltrow Joins Astronomer After Viral Coldplay Scandal
Gwyneth Paltrow has stepped in as a “very temporary” spokesperson for tech company Astronomer, just days after its CEO and chief people officer resigned following a viral Coldplay concert moment.
Beyoncé Makes History With Highest-Grossing Country Tour Ever
Beyoncé has shattered records once again, this time in country music. Her Cowboy Carter tour, which wrapped up on July 26 at Allegiant Stadium in Las Vegas, officially became the highest-grossing country tour of all time, raking in over $400 million across just 32 dates.
‘Fantastic Four' Gives Marvel a Much-Needed Box-Office Win
Marvel’s Fantastic Four: First Steps has soared into theaters with an impressive $118 million opening weekend, signaling a strong rebound for the MCU. The reboot, helmed by WandaVision director Matt Shakman, marks the highest MCU opening since Deadpool & Wolverine.
‘Top Boy’ Star Micheal Ward Charged With Rape, Denies Allegations
BAFTA-winning actor Micheal Ward has been formally charged with two counts of rape and three counts of sexual assault, the Metropolitan Police confirmed.
Sydney Sweeney’s Bold New Campaign Sends American Eagle Stock Soaring
American Eagle’s “Sydney Sweeney Has Great Jeans” fall launch sparks viral buzz, a double‑digit share rally, and a fresh push to reclaim Gen Z denim dominance.
Tesla to Launch Bay Area Robotaxi Pilot With Safety Drivers This Weekend
An internal memo says Tesla will begin a limited paid robotaxi service across the San Francisco Bay Area as soon as Friday, using modified Model Ys with human safety drivers on board.
Comic‑Con 2025 Shocker: George Lucas Makes Surprise First‑Ever Appearance
The Star Wars creator electrified Hall H by walking onstage unannounced, revealing never‑before‑seen archival footage and hinting at a new film project outside the galaxy far, far away.
Astronomer HR Chief Exec Kristin Cabot Resigns After Viral Coldplay Concert
Kristin Cabot, Chief People Officer at U.S. tech firm Astronomer, has officially resigned after a viral video showed her embracing then-CEO Andy Byron at a Coldplay concert.
