Beyoncé’s ‘Cowboy Carter’ Becomes Highest-Grossing Country Tour in History
Beyoncé’s gamble on a genre-bending country era has paid off in spectacular fashion: Live Nation and Billboard Boxscore confirm that the 32-date Cowboy Carter trek raked in $407.6 million, eclipsing Garth Brooks and Luke Combs to claim the all-time country-tour revenue crown. At 43, she’s also the first woman—and the first Black artist—to notch two tours above the $400 million mark, following 2023’s Renaissance run.
The stadium-only itinerary kicked off in April at L.A.’s SoFi Stadium and wrapped this week at Las Vegas’ Allegiant, moving 1.6 million tickets with an average gross north of $12.7 million per night. Highlights included nightly mashups of “Texas Hold ’Em,” surprise cameos from Destiny’s Child, and an acoustic set with daughters Blue Ivy and Rumi that became a viral staple on TikTok. Beyoncé’s team says limited merch drops pushed ancillary revenue past $50 million.
Industry watchers call the feat a watershed for both country and pop: it proves cross-genre branding can drive box-office records and hints at fresh demand for stadium-scale spectacles led by female headliners. Promoters already eye a 2026 international leg, while Nashville insiders predict a spike in genre-blurring collaborations as labels chase what they’re dubbing the “Cowboy Carter effect.”
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