Samuel L. Jackson’s ‘Motherf*ckin’ Wind Farms’ Ad Blows Up Cause Marketing Playbook

Samuel L. Jackson has stormed social feeds with a surprise campaign dubbed “Motherf*ckin’ Wind Farms,” a blunt, 90-second spot that finds the actor on a windswept ridge, cursing climate inaction and urging viewers to back a coalition of community-owned turbines. The ad—produced by creative shop Feral Labs for nonprofit CleanSky—eschews polished earnestness for Jackson’s trademark expletive-peppered delivery, ending with the rallying cry: “Get some real American power you can feel, motherf—!”

Within a day of its launch, the video logged 40 million cross-platform views, spiking traffic to CleanSky’s small-donor portal by 800 percent and crashing its merch store after limited-edition “Wind Motherf—ers” hoodies sold out in three hours. Marketing analysts say the spot exemplifies a shift toward raw, celebrity-fronted cause ads that cut through green-wash fatigue by embracing edgier language and humor—much like Ryan Reynolds’s viral voting PSAs or Lizzo’s body-positivity TikToks.

Media reaction has been split. Environmental advocates praise the candor, while some parent groups and industry associations decry the profanity. CleanSky insists the message is resonating with hard-to-reach 18-to-34-year-olds, noting that 62 percent of donations so far are under $15. Jackson, meanwhile, tweeted that he “meant every single syllable,” adding, “If swearing gets turbines turning, I’ll keep cussin’ till the lights stay on.”