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Canadian Tire Cuts Corporate Staff in Push to Modernize Operations

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Canadian Tire Cuts Corporate Staff in Push to Modernize Operations

Canadian Tire has confirmed it is reducing its corporate workforce as part of an effort to modernize and remain competitive in today’s fast-changing retail landscape. While the company declined to specify how many jobs are being cut, it said some corporate roles are being eliminated while others are expanding.

“This transformation is necessary to compete against global threats and increase efficiency,” the company said in a statement. The changes will not affect staff in retail stores.

Canadian Tire’s corporate office is based in Toronto. The company previously announced in March a $2 billion strategy over four years to restructure for growth. In 2023, it also laid off 3% of its full-time staff.

These staff cuts come ahead of Canadian Tire’s next earnings report and as the company continues to evolve its product mix and operations across its nationwide retail network.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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