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Insightschevron-rightchevron-rightBreaking Newschevron-rightCanadian Tire Cuts Corporate Staff in Push to Modernize Operations

Canadian Tire Cuts Corporate Staff in Push to Modernize Operations

Canadian Tire has confirmed it is reducing its corporate workforce as part of an effort to modernize and remain competitive in today’s fast-changing retail landscape. While the company declined to specify how many jobs are being cut, it said some corporate roles are being eliminated while others are expanding.

“This transformation is necessary to compete against global threats and increase efficiency,” the company said in a statement. The changes will not affect staff in retail stores.

Canadian Tire’s corporate office is based in Toronto. The company previously announced in March a $2 billion strategy over four years to restructure for growth. In 2023, it also laid off 3% of its full-time staff.

These staff cuts come ahead of Canadian Tire’s next earnings report and as the company continues to evolve its product mix and operations across its nationwide retail network.

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Dana Nemirovsky
JournalistBrand Vision

Dana Nemirovsky is a copywriter and journalist at Brand Vision Insights, with a bachelor's degree in Design and prior experience writing for a fashion magazine. She explores how culture shapes consumer behavior, highlighting shifts in marketing strategies and societal trends. With her storytelling approach, Dana offers a deeper look into how people and markets adapt to change.

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