2025 turned agentic AI into shipped software. This guide covers the notable companies with AI agents and the stacks behind them, including Microsoft Copilot agents, Salesforce Agentforce, Anthropic Claude Agent SDK, and a wave of vertical players brands can deploy now.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Which pitches became the most successful Shark Tank products? From Bombas blasting past $2B lifetime revenue to Scrub Daddy clearing $220M a year and Cousins Maine Lobster topping $1B systemwide sales, here are Shark Tank’s biggest success stories.
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads 2025 delivered—marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
The marketing strategy of LEGO turns fans into co-creators. See how LEGO marketing uses LEGO Ideas, AFOL programs, LEGO Masters, and a content-commerce flywheel so LEGO’s community strategy powers product, storytelling, and sales at global scale.
Explore 10 key brand identities with examples you can emulate. Learn the main types of brand identities, how they signal value, and which brand identities for your business can scale.
PepsiCo’s corporate rebrand is a strategic reset for the parent company. Here’s how the PepsiCo new brand identity reframes the enterprise beyond beverages, signals transformation and pep+, unifies a vast portfolio, and distinguishes corporate PepsiCo from the consumer Pepsi brand.
Meta’s emotional campaign brings Facebook’s human side back to young adults. Inside the Facebook revival ad in 2025: Droga5’s “A Little Connection Goes a Long Way,” the “Home for the Holidays” film, and a wide media buy designed to make Facebook for Gen Z feel light, useful, and worth reopening.Introduction
Heinz's brilliant new marketing strategy, called the ‘Label of Truth’, not only brings transparency to product labeling but also takes on the infamous "ketchup fraud" phenomenon head-on.
The world of marketing in 2023 was an exhilarating playground of creativity and innovation, where brands aimed to break through the noise and connect with their target audiences in unforgettable ways.
Prime Day, Amazon's highly anticipated annual sale has established itself as a must-attend event for online shoppers worldwide. With a reputation for incredible deals and discounts, Prime Day has not only captured the attention of consumers - but has also proven to be a major revenue generator for the e-commerce giant, raking in billions in sales.
In the fast-paced realm of social media, where trends come and go, two platforms have captured the attention of millions: Twitter and Threads.
It can be bittersweet to see significant web traffic, but a lack of promising conversion rate results. Unfortunately, getting visitors to your site is just the beginning of making progress toward a good conversion rate.
Campaign The FIFA Women's World Cup 2023, hosted jointly by Australia and New Zealand, promises to be a groundbreaking event that will not only showcase world-class football but also serve as a platform to champion gender equality and women's empowerment.
In a world that's as dynamic and fast-paced as a food delivery scooter zipping through bustling streets, DoorDash has positioned itself as the undisputed champion of the fiercely competitive food delivery service market.
Social media platforms have become essential tools for brands to enhance their visibility and connect with their target audience. Among these platforms, TikTok has emerged as a powerful force, captivating millions of users worldwide.
With the launch of its new global campaign, "We Do We," Smirnoff, the renowned vodka brand known for its quality and innovation, is undergoing its most significant brand platform change in over a decade.
Within the vast array of Coca-Cola's flavor variations, such as vanilla, cherry, and zesty lime, emerges an extraordinary concoction specifically designed to captivate gamers' taste buds – Coca-Cola Ultimate Zero Sugar.
Once hailed as the "million-follower factory," TikTok now finds itself at a turning point as the platform matures and the competition reaches new heights.
Apple's highly anticipated Worldwide Developers Conference recently took place in California, unveiling a range of exciting announcements that have captured the attention of technology enthusiasts.
In recent years, the Metropolitan Transportation Authority (MTA) in New York City has been at the forefront of digital advertising, providing a platform for digitally native startups like Casper and Hims to gain widespread recognition.
Lululemon's marketing success can be attributed to its multifaceted approach, which incorporates authenticity, influencer marketing, community building, sustainability, and innovative events.
In the vast landscape of social media advertising, Hilton Hotels & Resorts shattered all expectations with its groundbreaking TikTok ad campaign. Spanning a remarkable 10 minutes, this ad took the platform by storm, garnering millions of views, high engagement, and an unmatched level of enthusiasm.
In today's digital landscape, where attention spans are shorter than ever, capturing your audience's attention is a constant challenge. As the saying goes, "a picture is worth a thousand words," and that's precisely why visual content has become a powerful tool for businesses to attract and engage their target audience.
Welcome to the exhilarating and captivating world of Search Engine Optimization (SEO), where the power to optimize your website becomes the fuel that propels it to new heights in search engine rankings.
to Capture Nostalgia? If you're a fan of the classic '90s Nickelodeon shows like "Rugrats," "Hey Arnold!," and "Doug," get ready to feel all the nostalgic vibes! Nickelodeon has recently announced a brand refresh campaign centred around their iconic '90s programming block.
Welcome to the digital jungle where businesses battle it out for the attention of consumers amidst countless websites and social media platforms. With so much competition, how can you ensure your brand stands out from the crowd?
Dyson is a brand that has always been known for its innovative technology and commitment to improving people's lives. With their latest product, the Dyson Zone headphone mask, the company has once again demonstrated their ability to combine advanced technology with practical solutions to everyday problems.
In this blog post, we'll explore some simple and effective ways to optimize your website for mobile users. From using large fonts and touch-friendly elements to optimizing your images and speeding up your page loading times, we'll cover everything you need to know to create a website that looks great and functions smoothly on any mobile device.
Get ready to unleash the power of your personal brand in the real estate industry! With so much competition out there, building a unique and memorable personal brand is essential to stand out from the crowd.
Storytelling is a powerful tool that brands can use to convey their message effectively. It's the art of creating a captivating story that captures the audience's attention, draws them in, and elicits an emotional response.
For music lovers all around the world, Lollapalooza is the ultimate destination for a summer festival experience. With its dynamic lineup of performers, diverse vendors, and thousands of fans from around the globe, Lollapalooza never fails to impress.
The Witcher franchise has its roots in the 1990s when Polish author Andrzej Sapkowski created a series of novels that captivated readers with its rich world-building, complex characters, and engaging storyline.
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