Waitrose’s Christmas rom-com The Perfect Gift is a four minute mini movie that feels closer to Netflix than a supermarket spot. Here is what Waitrose’s Christmas campaign shows about why long-form video ads are back, and how brands can make longer stories feel worth watching.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Which pitches became the most successful Shark Tank products? From Bombas blasting past $2B lifetime revenue to Scrub Daddy clearing $220M a year and Cousins Maine Lobster topping $1B systemwide sales, here are Shark Tank’s biggest success stories.
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads 2025 delivered—marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
From viral coffee tumblers to soda jerseys, merch is no longer just for fashion labels. This deep dive unpacks why beverage brands come out with merch, how food has become a status indicator you can literally wear, and what non-fashion brand having merch really does for loyalty, hype, and revenue.
Hotel marketing trends in 2025 are shaped by social video, AI, first party data, and guests who care about value and experience. Learn how to market your hotel with creative hotel marketing ideas, stronger direct bookings, and hospitality marketing trends 2025 that are actually practical.
Who actually spends the most on ads globally? A researched tour of the most advertised brands in the world and the most advertised companies behind them, what they buy, and why their media mixes keep growing.
Adidas kicked off the World Cup cycle with a surreal short film and its largest ever kit release. Inside “La Preparación Americana,” who stars in it, why the North America storyline matters, and how 22 new home jerseys are setting the tone for FIFA World Cup 2026.
.avif "Lionel Messi's Arrival in MLS: Transforming Soccer in the United States and Beyond")
Its Messi’s world; we are just living in it. Throughout the rich history of soccer, there have been specific moments that truly stand out as game-changers, significantly impacting the sport and its worldwide influence.
The Webflow Conference 2023, which took place in October, was a major event in the field of web design and web development. The Webflow Conference is a highly anticipated event that happens once a year.
Bud Light, a well-known beer brand from America, has had an incredible journey since it first started. Due to clever marketing strategies, it held the title of America's top-selling beer for many years.
In today's fast-paced world of technology, businesses are always looking for new and creative ways to grow their customer base and make more money.
It was Google's turn on Wednesday to announce a variety of devices and updates. Although the Pixel 8 and Pixel 8 Pro definitely grabbed everyone's attention, the event had more than just those two devices on display.
Having a memorable and creative logo is really important in today's competitive business world. It helps you make a lasting impression on your customers.
YouTube is full of creators competing for millions of viewers. Among them, one name has truly made a mark: MrBeast. Jimmy Donaldson, also known as the 25-year-old YouTube sensation,
Email marketing has become a powerful tool for businesses looking to increase sales and connect with customers. With the number of email users expected to reach a whopping 4.3 billion by 2023, it's absolutely essential to make the most of email marketing.
The rapid development of the e-commerce industry over the past few decades has revolutionized how we buy, sell, and interact with businesses. As we continue on, the future of e-commerce holds the potential for even more significant changes.
.webp "BMW Marketing Strategy (Updated 2025): Digital, Global & EV Leadership")
BMW is a standout in the highly competitive automotive industry, known not only for its luxurious and iconic vehicles but also for its innovative and successful marketing strategies.
Industry leaders like Red Bull and Monster dominate the highly competitive energy drink market. But in 2012, a new player called Bang Energy entered the scene, bringing with it a bold marketing strategy that aimed to shake things up.
To succeed in the constantly changing world of marketing, it's important to stay ahead of the game. In 2023, businesses need to pay attention to Generation Z (Gen Z) as an important group of consumers.
When it comes to video gaming, there are only a few franchises that have achieved the same level of success and lasting popularity as Electronic Arts' (EA) FIFA series. For almost 30 years, this legendary soccer video game has won over the hearts of football fans all over the globe.
.avif "How Diesel Rebranded and Became an Iconic Fashion Statement")
Diesel, the legendary Italian denim company, has made a remarkable comeback in the fickle world of fashion, where fads come and go and businesses rise and fall.
.avif "How NFL Created A Winning Marketing Strategy")
The NFL is not just a popular sport in America but also a powerful marketing force that excels at engaging fans and establishing a worldwide brand. In this article, we will thoroughly analyze the NFL's marketing strategies
Artificial intelligence (AI) is a rapidly advancing field, with frequent new breakthroughs happening. OpenAI's ChatGPT has recently undergone a breakthrough update, as it now possesses the capability to "see, hear, and speak."
The battle for customers' time and money is constantly raging in the realm of online retail. Amazon and Target, two major players in the retail industry, have been engaged in intense competition as they strive to be recognized as the ultimate shopping destination.
.avif "YouTube Shows Off Its New AI-Assisted Tools For Creators")
YouTube, the most well-known video-sharing platform on the internet, has fundamentally altered the ways in which material is produced, distributed, and consumed online.
The COVID-19 pandemic has presented businesses with unique and difficult challenges, completely changing the way marketing is done in ways we never could have predicted.
The tech world is buzzing with excitement as Microsoft has once again made a big splash with its highly anticipated Surface event in New York City on September 21st, 2023. In this article, we will explore the many exciting updates and announcements that Microsoft shared during their recent event.
The highly anticipated Amazon hardware event in the fall of 2023 did not disappoint. It was all about showcasing innovation and introducing a range of new devices that are meant to enhance the smart home experience.
With the introduction of Play Hard vodka seltzer, the iconic lifestyle and entertainment brand Playboy has made a surprising entry into the world of ready-to-drink (RTD) alcoholic beverages.
It is imperative for social media platforms to innovate in order to keep up with user expectations and retain both users and content creators. X, which was previously known as Twitter, is now undergoing a significant transformation under the leadership of its owner, Elon Musk.
The world of sports beverages is highly competitive, with big names like Gatorade and Powerade dominating the market for a long time. However, a new player has emerged and gained popularity in a short span of time. YouTubers and businessmen KSI (Olajide Olatunji) and Logan Paul created the sports drink PRIME,
The entertainment industry has always been at the forefront of innovation, continuously changing to captivate and engage audiences in fresh and thrilling ways. Virtual Reality (VR) has become a game-changer in the entertainment industry, revolutionizing the way we experience entertainment.
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