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May 8, 2024
(Updated on
Oct 13, 2023

How MrBeast Turned YouTube into His Chocolate Factory

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Who is MrBeast?

YouTube is full of creators competing for millions of viewers. Among them, there's one name that has truly made a mark: MrBeast. Jimmy Donaldson, also known as the 25-year-old YouTube sensation, has managed to captivate audiences all over the world with his incredible charm, mind-blowing stunts, and endless generosity. How did he manage to reach such an extraordinary level of success? This article explores the journey of MrBeast, his impressive brands, marketing strategies, and the incredible story of how he became the most subscribed YouTuber.

The story of MrBeast starts in Greenville, North Carolina, back in 1998. Jimmy Donaldson has been enamoured with technology, video games, and the exciting world of YouTube ever since he was a young boy. He started uploading videos in 2012, when he played video games, but it wasn't until 2018 that he became well-known. MrBeast's rise to fame was filled with significant achievements and groundbreaking content creation.

MrBest youtube
Image Credit: youtube.com

Not only does he currently have a massive following of 188 million subscribers on his main channel, but his earnings are also quite impressive, showcasing his immense popularity. According to Forbes in November 2022, his annual earnings were estimated to be an astonishing $54 million. This impressive amount includes income from ad revenue and profitable sponsorship deals. What makes MrBeast stand out is his dedication to putting all of his earnings back into his content. This allows him to create videos with big budgets, some of which cost millions of dollars. His commitment to improving the quality of his content has resulted in him attracting even bigger audiences as time goes on. His content strategy focuses on creating captivating challenges, real-life games, and rewarding cash prizes. These are usually presented in videos that are 10 to 20 minutes long, with the aim of generating the highest possible ad revenue. In addition, he manages to find a good mix by sometimes sharing shorter content. This helps to keep his appeal diverse and always changing.

As MrBeast continued creating content, he constantly pushed, and his content evolved over time. He became known for organizing elaborate competitions that gave fans the opportunity to win big prizes. He gained attention for his recreation of the popular Netflix show "Squid Game," where 456 participants competed for a cash prize. His work kept getting bigger and more ambitious, captivating the minds of millions of people.


MrBeast's success heavily relies on sponsorship deals, especially for funding his extravagant video productions. Some of his videos are very ambitious, to the point where they might not make enough money from ads to cover their production costs. Sponsorships play a crucial role in providing the necessary financial support for him to turn his ambitious ideas into reality. His collaborations really highlight his creativity and commitment to creating outstanding content, which is why brands are eager to partner with him in order to reach his large audience. What makes MrBeast stand out is his unwavering dedication to producing the best videos he can. His content is well-known for being innovative and highly entertaining. He always pushes the boundaries with challenging and unconventional concepts that captivate and engage viewers. His continued growth and popularity in the digital realm can be attributed to his unique blend of creativity and dedication.

MrBeast meet and greet
Image Credit: observer.com

Ethical Consumerism

MrBeast's success can be attributed to his distinctive approach to ethical consumerism. He motivates his audience to interact with his content, which helps him make more money. With his earnings, he can donate a substantial amount to charitable causes. In his videos, he shares a powerful message that just by watching, viewers can join a movement that promotes positive change in the world. His content strategy combines authenticity, high production values, daring stunts, and generous giveaways to keep audiences fully engaged. These elements—along with his distinctive philanthropic approach—have contributed to his YouTube superstardom. MrBeast has done incredibly well for himself financially. In addition to YouTube, he has expanded his empire by venturing into other areas such as Feastables, which offers a range of snacks, and MrBeast Burger, a virtual restaurant chain. In addition, he is making investments in education. He has partnered with East Carolina University to create a program that educates content creators. He is also teaching a class at Harvard Business School, which shows his dedication to supporting the next generation of creators, even though he himself dropped out of college after only two weeks. 

Feastables: A Sweet Success

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However, MrBeast didn't just find success on YouTube alone. He started a chocolate bar company called Feastables in January 2022. Within just a few months of its launch, the company managed to generate an impressive $10 million in sales. Feastables stands out from other celebrity-owned brands because it has a real and authentic connection to MrBeast's personal journey. A Crohn's disease diagnosis that restricted the founder's diet served as the inspiration for Feastables. They now offer chocolate bars that are both plant-based and gluten-free. Consumers are able to relate to the brand's connection to a real-life struggle.

In order to make sure Feastables would be successful, MrBeast understood that he required a team of skilled professionals with expertise in the food industry. In 2021, they brought on board Jim Murray, who used to be the president of RXBar, a protein bar company. Jim now serves as the CEO and co-founder of Feastables. Murray had a lot of experience and knowledge in the industry. The brand was able to secure $5 million in funding, which valued it at $50 million. Additionally, they managed to put together a team of 13 employees, spread across both Chicago and San Diego. Feastables is a prime example of a rising trend in which popular YouTube creators use their personal brand to introduce new products. The creators' personal identities have an impact on brands like Happy Dad by the Nelk Boys and Chamberlain Coffee by Emma Chamberlain. 

MrBeast's Data-Driven Approach

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MrBeast's data-driven approach, which mirrors his YouTube career, is one of the main factors contributing to his success. He believes that his long-term success is due to his dedication to analyzing metrics such as click-through rates and view durations, which can be found on YouTube's creator dashboard. He pays close attention to data, which helps him create content that is highly engaging.

Marketing plays a pivotal role in MrBeast's success. Just as in his YouTube videos, MrBeast's marketing strategy combines creativity and engagement:

1. Giveaways and Sweepstakes: His marketing plan often involves fans in various sweepstakes and giveaways, with prizes collectively valued at over $1 million. These giveaways create excitement and anticipation among his audience.

2. Interactive Product Experience: Each Feastables chocolate bar comes with a unique code that customers can enter on a website. Some codes lead to exciting prizes, fostering customer engagement and loyalty.

3. Celebrity Cameos: Unlike most of his content, MrBeast occasionally features celebrities in his videos. These surprise appearances, like comedian Pete Davidson and NFL quarterback Tom Brady, extend his reach to different fan demographics.

4. Mr. Beast-Style Spectacle: Engaging with Feastables is akin to gaining access to a spectacle. MrBeast aims to bring the excitement and grandeur of his videos to his product, ensuring consumers feel they're part of something extraordinary.

Finger On The App 

Image Credit: tubefilter.com

Jimmy "MrBeast" Donaldson and MSCHF created the "Finger on the App" challenge, which went viral online and demonstrated how influential online culture is as well as how tenacious participants can be. The participants in this competition will attempt to maintain their fingers on a phone screen in the hopes of winning $25,000. It began as a test of endurance but soon morphed into an intense strategic battle that captivated millions of viewers for over 70 hours. Unexpectedly, after several days, four participants still had their fingertips on the app. MrBeast announced that all four contestants would be proclaimed winners and would receive $20,000 apiece. MrBeast's altruistic turn demonstrated his commitment to philanthropy and his unpredictability. Clearly, his content transcends mere entertainment and truly challenges the boundaries of digital engagement.

The Transition of Subscribers: Overtaking PewDiePie

One of the most incredible moments in MrBeast's journey was when he surpassed PewDiePie as the YouTuber with the highest number of subscribers. PewDiePie, whose real name is Felix Arvid Ulf Kjellberg, has been holding the title for a long time. However, MrBeast took over the torch when he amassed over 111 million subscribers. There's no denying the impact that PewDiePie has had on YouTube. He was the first person ever to reach 100 million subscribers as an individual creator, and he played a major role in popularizing gaming content. He announced in August 2019 that he would be taking a break from YouTube due to feeling burned out. After that, he started making vlog-style videos and moved to Japan. In August 2022, PewDiePie recognized MrBeast's upcoming accomplishment and showed his support. He acknowledged MrBeast's dedication and expressed that he truly deserved it.

Image Credit: dexerto.com

MrBeast's journey to becoming a YouTube star has been incredibly fast, but it hasn't been without its fair share of controversy and criticism. Some people have criticized him for using vulnerable individuals to gain more views and make money from his channel. On the other hand, scholars such as Vince Miller have a different viewpoint. They highlight how MrBeast has brought a fresh approach to philanthropy by utilizing YouTube's revenue-sharing model. Instead of directly asking his audience for donations, he encourages viewers to support him by watching his videos. He's been able to support various causes, like planting trees and sponsoring cataract surgeries. It's amazing how he's making a positive difference in the world through his unique online philanthropy.

MrBeast's story is truly inspiring. He started out as a young gamer in North Carolina and has now become the most subscribed individual YouTuber. This is a clear reflection of his incredible commitment, creative content, and endless generosity. His brands, such as Feastables, demonstrate his talent for establishing a personal connection with audiences. He provides goods that are a reflection of his values and inspired by his own experiences. His approach, which is based on data and uses marketing strategies, has completely changed the definition of a YouTube influencer. MrBeast is constantly pushing the limits of content creation, making a lasting impact on the digital world. He inspires millions of people and shows that there are no boundaries to success on YouTube.

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