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iPhone 17 Release Date And Changes: What To Expect

iPhone 17 Release Date And Changes: What To Expect
  • Expected timeline (unconfirmed): announcement around Tue, Sept 9; preorders Fri, Sept 12; in stores Fri, Sept 19.
  • Rumoured lineup: iPhone 17, 17 Pro, 17 Pro Max, plus a new ultra thin “Air” or “Slim” model replacing the Plus.
  • Big changes tipped: 120 Hz displays on all models, 24 MP selfie camera, thinner bezels, and retained Camera Control.
  • Pro models: telephoto upgrades and the usual new A series chip; “Air/Slim” prioritizes thin design over max camera count.
  • Treat all details as rumours until Apple’s invite and spec sheets are official.

Apple hasn’t announced the event yet, but the playbook rarely changes. Expect a mid September keynote, preorders that Friday, then retail a week later. Those dates line up with Apple’s usual cadence and what supply chain chatter has circled for weeks. Until invites hit inboxes, they’re estimates.

The lineup sounds familiar with one twist. Alongside iPhone 17, 17 Pro, and 17 Pro Max, reports point to an ultra thin model—often called Air or Slim—in place of the Plus. Across the board, leaks suggest 120 Hz displays, slimmer bezels, and a 24 MP front camera. Pro models are in line for telephoto and silicon gains, while the thin model trades brute specs for design.

What to watch next: the invite window. That locks the timeline and usually confirms hardware themes. Pricing whispers put the base model near last year’s starting point, with Pro tiers stepping up as usual. As always, consider these details directional until Apple shows the phones on stage.

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Arash F. serves as a Research Specialist and Junior Journalist at Brand Vision Insights. With a background in psychology and scientific writing, he offers practical insights into human behavior that shape brand strategies and content development. By blending data-driven approaches with a passion for storytelling, Arash creates helpful insights in all his articles.

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