Gap x KATSEYE Launch “Better In Denim” Fall 2025 Campaign

• Launched Aug 19: Gap’s Fall 2025 “Better in Denim” campaign stars KATSEYE in a 90-second film set to Kelis’ “Milkshake,” choreographed by Robbie Blue, directed by Bethany Vargas, shot by Bjorn Iooss.
• The lookbook fronts low-rise silhouettes and the Long & Lean jean; shoppable outfits feature all six members.‍
• Business of Fashion called it Gap’s “most viral ad yet,” with broad social lift following its drop.
• Rollout spans digital, social, in-store and influencer placements; a broader back-to-school denim push is implied.
• KATSEYE continues U.S. momentum ahead of their “Beautiful Chaos” tour later this year.

Gap’s newest denim chapter arrives with KATSEYE at the center. The Fall 2025 campaign—“Better in Denim”—pairs the six-member global group with a kinetic, 90-second film scored to Kelis’ “Milkshake”, choreographed by Robbie Blue and directed by Bethany Vargas, to reframe low-rise and the brand’s Long & Lean as this season’s hero fits. Gap Inc.

On site, the lookbook turns each member into a fit guide, with shoppable combos (racing jackets, long-and-lean cuts, mini-layers) designed to nudge styling as much as sales. It’s a clean retail bridge from vibe to cart: the video sets the era, the product pages close the loop.

Early reception suggests the bet landed. Business of Fashion framed the spot as Gap’s “most viral ad yet,” noting how the campaign’s energy—and timing—ignited social traction across fashion feeds. With a multi-channel plan running through fall and KATSEYE’s stateside profile rising into tour season, the collaboration is positioned to carry awareness beyond the initial drop.