Use this brand alignment checklist to align product, marketing, and sales. Learn how to ensure brand alignment with practical audits, shared messaging, proof libraries, and tight feedback loops so every pitch, page, and product decision speaks the same language and moves revenue.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Which pitches became the most successful Shark Tank products? From Bombas blasting past $2B lifetime revenue to Scrub Daddy clearing $220M a year and Cousins Maine Lobster topping $1B systemwide sales, here are Shark Tank’s biggest success stories.
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads 2025 delivered—marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
Expand recognition into scalable reach. This guide explains brand building vs. world building, showing how a fixed anchor plus on-code “chapters” lets you reach more with world building, and convert that reach through consistent assets, entry-moment scenes, creator rails, and fast post-click paths.
Design campaigns people recognise in seconds and remember weeks later. This guide shows how to make a marketing campaign stand out with a fluent idea, distinctive assets, broad reach, and simple paths to action. Practical, unique marketing campaign strategies you can scale across channels.
Shoppers bail fast on clumsy mobile stores. This mobile UX audit unpacks 7 common mobile UX mistakes that drain conversions and shows how to improve mobile interaction with research-backed fixes from first tap to checkout.
New to the debate about Coca-Cola using AI. Here is the simple version. What the 2025 Coca-Cola AI ads are, why people are upset, how we got here since the 1995 truck classic, and what the brand is trying to prove with the Coca-Cola AI campaigns 2025.
Apple is actively working on the development of a foldable clamshell iPhone. This indicates a potential shift in Apple's product strategy as they explore innovative form factors beyond the traditional smartphone design. The concept of a clamshell-folding iPhone harkens back to the era of flip phones, introducing a new dimension of functionality and portability to the iconic iPhone brand.
Publishing blog posts on your website is an excellent content marketing tactic. This technique utilizes your knowledge and expertise in your industry as a way to educate the readers while also promoting your offerings. If blog content is written in a compelling way, it serves this purpose quite well.
The decentralized Twitter rival, Bluesky, is making moves as it gets ready to launch its underlying protocol, the AT Protocol, and opens to the public. Bluesky is removing its invite-only sign-up process and allowing anyone to sign up, having amassed over two million users during its closed beta phase.
The internet went crazy with excitement when Taylor Swift revealed her new album at the Grammys. Anticipation was high among both fans and brands. The black-and-white theme that Taylor applied to her social media profile picture sparked rumours that she might be teasing a re-release of her "Reputation" album, which shared a similar aesthetic.
Google Maps continues to evolve, not just as a navigation tool but as a personalized guide to local discoveries. Google just released a new feature that uses artificial intelligence (AI) to completely change how people find businesses in their area.
The publishing and streaming industries are in a major uproar over Spotify's entry into the audiobook market with the addition of 200,000 titles to its premium service. Its expansion has resulted in significant operating losses despite being a calculated move to broaden its offerings and draw in new customers.
While opening an Etsy shop may seem like a natural next step for individuals who make their own goods or who have an eye for vintage finds, it doesn't ensure success. If you want to be successful with your Etsy business, excellent marketing is more crucial than anything else.
The idea that tech companies and apps are secretly selling your user data is probably not new to you. Think of data as a treasure chest full of valuable items. For businesses, this data is now like gold, and here's why. First off, businesses can profit by selling this data to marketers and advertisers.
This Valentine's Day, people are getting ready to show their loved ones how much they care. This romantic holiday holds significant economic weight, with an anticipated average spending of $186 per person in 2024.
Well-known Sesame Street character Elmo made a simple post on X this week, asking people how they were. It pretty much broke the Internet. "Elmo is just checking in! How is everybody doing?" said Elmo.
The term "immersive marketing" has been making waves and catching the attention of both advertisers and consumers in the marketing world in 2024. This article is about immersive marketing and will explore the nuances of this trend
Wendy's, a prominent American fast-food chain, has established itself as a major player in the highly competitive fast-food industry. The success of Wendy's can be attributed to a well-defined marketing strategy that encompasses various elements of the marketing mix.
Apple's Vision Pro has the potential to be one of the most significant product launches for Apple in this decade. Marking the entry into an entirely new product category, it introduces a fresh software platform known as VisionOS, complemented by a matching app ecosystem.
Businesses that want to succeed online must prioritise better website performance. A key driver in achieving this goal may lie in the strategic application of behavioural science principles.
When it comes to creating your own website, Wix and Squarespace are two names you've most likely come across. They're like the Swiss Army knives of website building, perfect for people who want a website without having any coding skills.
Apple and tech fans worldwide are excited about iOS 18 being the biggest iPhone software update ever. Gurman wrote in his newsletter, "I'm told that the new operating system is seen within the company as one of the biggest iOS updates—if not the biggest—in the company’s history.”
Recent reports have emerged suggesting that Lewis Hamilton, the seven-time Formula One world champion, is on the brink of a sensational move to Ferrari for the 2025 season. Despite neither Mercedes nor Ferrari having made an official announcement.
The educational technology industry is a shining example of a resilient and successful sector in the face of global economic and political uncertainty. The edtech market is on a significant upswing, showing steady growth, with projections indicating a remarkable annual growth rate of 16.5%. By 2025, we're looking at a staggering $404 billion.
Reddit's valuation has been a focal point of discussions as it approaches its initial public offering (IPO). Reddit, the iconic 18-year-old social media platform,'s recent developments in private share trades have complicated the company's valuation story.
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In a move to adapt to user preferences and maintain relevance, Instagram has launched its latest feature, "Flipside,” providing users with an alternative profile option offering a private and personalized space for sharing content, similar to what “Finsta” already is.
This distinctive style, characterized by fur coats, animal prints, voluminous hair, red lips, and chunky gold jewellery, has swiftly become a trend, challenging the previous clean girl look of 2023. Emerging from TikTok, the trend made its mark on celebrities, influencers, and even high-end runways.
When people think about a brand, they frequently focus on its visual elements, such as typography, colours, and illustrations—but it is so much more than that. Developing a strong brand is critical to a business's success. This involves developing a full brand identity, including a logo, colour scheme, typography, voice, and tone.
Online education is no longer just a trend; it's now mainstream. The surge in online learning across North America was due to a response to the challenges posed by the pandemic. However, it has now evolved into a fundamental aspect of modern education due to the newfound benefits it offers.
Since its founding in 1900, Porsche has been making high-performance sports cars with a reputation for being highly engineered. Historically perceived as prestigious, Porsche has worked to soften its image with intensive marketing campaigns since 2010.
As CEO of Tesla, Elon Musk has always been a strong supporter of making electric vehicles not only futuristic but also affordable. His most recent project, codenamed "Redwood," could be a small crossover that changes the EV market in a big way.
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