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Latest Marketing Articles

Corporate Video Production Best Practices: From Concept to Post-Production

Corporate videos are now essential tools for clear business communication. They explain complex topics faster than text, capture attention longer, and help build trust with audiences. Whether you aim to promote a product, onboard employees, or tell a brand story, a video allows your message to reach viewers in a direct, engaging way.

6 min read

Top 5 Tips On Finding Guest Posting Opportunities

If you’re looking for a way to boost your site’s SEO performance, then guest posting could present a great opportunity. If you can find the right sites relevant to your industry, you could generate traffic and authority within your industry very quickly.

5 min read

How an Anonymous Instagram Viewer Keeps You Undetected

Instagram reaches over 2 billion monthly active users as of 2025, making it a primary social media platform for content sharing and digital marketing. According to recent research, 78% of social media users express privacy concerns when viewing content. This growing audience drives demand for discreet browsing solutions that prevent digital footprint creation. Anonymous viewers provide specialized interfaces that enable users to watch Instagram stories anonymously without appearing in viewer lists or requiring login credentials.

8 min read

How to Use Preventive Maintenance Scheduling Software

Preventive maintenance is like filling gas in your car before it runs out. You know it should be done, but postponing this job until you find yourself stranded is easy. Then, you’re left to cope with something that could have been easily avoided with a quick stop. If you’ve ever experienced unplanned machine and equipment failure, you understand the frustration of that rush. Luckily, there’s an intelligent way to handle the mayhem. Let’s discuss it in this post. 

5 min read

When to Use Employee Assessment Solutions in the Hiring Process?

Hiring can be difficult; just the process of identifying and selecting the best candidate can be a task in itself. Using employee assessment solutions as a strategic approach will help ease this process. Psychometric tools are indeed part of psychometric testing that gives an insight into the skills and personality of a candidate, along with how suitable they are for the role. Knowing when you should use these assessments means your recruitment process will be more effective.

5 min read

How to Choose the Best Voice Over Agency for Your Brand

In a market saturated with messages, the difference between capturing attention or going unnoticed can lie in the voice. A brand's voice not only communicates, but also conveys confidence, personality, and consistency.

9 min read

Ontario’s Digital Payment Regulation: A Model for Global Markets

Ontario has rapidly become a global benchmark in digital payment compliance, thanks to its tightly enforced iGaming and financial regulations. From compelling casinos to offer instant withdrawals to influencing European and American policy evolution, Ontario’s framework goes far beyond local governance. 

6 min read

Nonprofit Success Starts with Smart Board Portals

Time, trust, and transparency. These core values are everything to nonprofits. Therefore, they are under pressure to operate with efficiency, transparency, and responsiveness. 

7 min read

Displaying The Flag: A Guide For Businesses & Organizations

Displaying the American flag at your business or organization sends a powerful message. It represents unity, freedom, and national pride. Whether it's flown year-round or reserved for special occasions, the flag can elevate your brand’s visibility and communicate your values. A large American flag, when placed in a prominent location, can also serve as a strong visual anchor that draws attention from passersby while demonstrating respect for tradition.

4 min read

Super Bowl 2024 Marketing Strategies and Best Ads

The following statistics were gathered through an Ad Age-Harris Poll survey conducted from January 12-17 with over 1,800 respondents across different generations, aiming to understand viewer preferences for Super Bowl ads, including tone, content, casting, and related aspects.

8 min read

Marketing Strategies Lady Gaga Used to Rebrand Haus Labs

Haus Labs, founded by international superstar Lady Gaga, is shaking up the beauty industry and changing the way people think about what it means to be beautiful. Since its 2019 launch, the cosmetics line has come to represent inclusivity, creativity, and avant-garde makeup.

9 min read

Marketing Luxury Brands Authentically To A Wider Audience

Luxury brands, long associated with affluence and exclusivity, are modernizing their marketing strategies to appeal to a broader demographic while still retaining their elite status. Delving into the innovations and strategies that will be vital for luxury brands, it becomes clear that the digital revolution has shaken up traditional ideas, forcing brands to rethink their marketing approaches.

6 min read

How Influencers Made Stanley The Global Water Cup Icon

Stanley, a brand with over a century of history, has undergone a remarkable transformation. Traditionally known for creating products designed for outdoor enthusiasts, it has now become a cultural phenomenon and a coveted status symbol, not just in the United States but across the globe.

5 min read

Can Swearing Ever Be Good For Your Marketing Strategy?

From gritty dramas to comedic sketches, explicit language has become a tool for expression and relatability. Social media, in particular, has witnessed an explosion of uncensored language, with influencers and users alike adopting a more authentic and unfiltered communication style to relate to viewers who are tired of seeing the same polished aesthetic.

8 min read

The Impact of Marketing on the Burj Khalifa

The Burj Khalifa stands as an architectural marvel, piercing the Dubai skyline at a staggering height that has earned it global recognition. This soaring structure is not merely a symbol of engineering excellence but has transcended into a symbol of prestige and luxury.

10 min read

Planet Fitness’s Marketing Strategies That Placed Them On The Fitness Map

Planet Fitness, a prominent player in the fitness industry, has carved a distinctive niche for itself through its innovative business model. Founded in 1992 and headquartered in Hampton, New Hampshire, Planet Fitness has become synonymous with its unique approach to fitness, positioning itself as a "Judgement Free Zone."

8 min read

Mean Girls 2024 Movie Marketing Review: Is Hollywood Shy to Market Musicals?

As "Mean Girls (2024)" hits the big screen, it carries the weight of being both a sequel to the 2004 teen comedy classic and an adaptation of the popular Broadway musical. With Tina Fey, the mastermind behind the original screenplay, penning this new installment, fans are wondering if it can manage to both honour the series' storied past and embrace its contemporary spirit.

6 min read

How IKEA Invented the Perfect Marketing Strategy.

One brand stands tall, a symbol of innovative marketing: IKEA. With its distinctive blue and yellow logo, vast aisles of stylish furniture, and the tantalizing aroma of Swedish meatballs wafting through its stores, IKEA has become an iconic global phenomenon. But behind the captivating showrooms and budget-friendly prices lies a well-crafted marketing strategy that has not only revolutionized the way we shop but has also redefined the very essence of the customer experience. 

10 min read

The 16 Different Types of Marketing That You Need to Know About

Marketing is the dynamic force that propels businesses into the limelight, shaping perceptions, creating connections, and driving revenue. Over the years, the landscape of marketing has undergone a seismic shift, evolving from traditional methods to a digital realm that is constantly expanding.

8 min read

Robinhood's Crypto Expansion in the EU and It’s Marketing Strategies

Robinhood has once again made headlines with its ambitious expansion into the European Union (EU) through the launch of its commission-free cryptocurrency trading app. The move comes as the fintech giant seeks to tap into international markets following its recent foray into the UK's stock-broking arena.

4 min read

Athletic Greens Became The Health Norm Using One Main Marketing Strategy

If you’ve ever listened to a podcast, there’s a chance you’ve heard about Athletic Greens. How did it become so popular in the saturated wellness business? CEO Chris Ashende founded the nutritional green powdered drink in 2010 and, over time, developed an astounding $2.2 million in monthly podcast marketing spend.

6 min read
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