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May 8, 2024
(Updated on
Jan 9, 2024

Saltburn Marketing Review: The Perfect “Eat-the-Rich” Movie.

There indeed was murder on the dance floor.


Source: MGM/Amazon Studios

Love it, hate it, hate to love it, or love to hate it, Emerald Fennell’s Saltburn has left an impression on all of its viewers. With its twisted and savage plot, Emerald Fennell's second film, "Saltburn," has recently caused an uprising in the film industry. Viewers go on an exhilarating journey through Fennell's eyes in "Saltburn," as her past success with "Promising Young Woman" has raised hopes for her follow-up film. By skillfully combining dark humour with uncompromising storytelling, Fennell establishes herself as a formidable director in the cinema industry. Her skill at navigating intricate storylines while maintaining a razor-sharp sense of humour has won her both praise from critics and a devoted fan base.

Fennell's Dark Wit and Unique Narrative Approach

The visual styles of Promising Young Woman and Saltburn are similar, but "Saltburn" has a unique plot that delves into the complexities of sex, desire, evil intentions, and high-class British culture. Fennell examines the decadence, snobbery, social life, and consequences of those living in a privileged position, examining their lives with fearlessness. With Fennell's signature audacity, the picture acts as a satirical mirror, reflecting the frequently chaotic lifestyles of the wealthy. The story by Fennell is not hesitant to delve deeply into sinister topics and perverted impulses. A visceral examination of the human psyche, "Saltburn" reveals the dark motivations that propel its characters as well as the subtleties of passion and longing. Although some critics have sarcastically referred to "Saltburn" as "The Talented Mr. Ripoff," Fennell's film is distinct and rejects these analogies as flimsy and uninspiring. "Saltburn" is a cinematic experience that defies easy categorization because of Fennell's unusual approach, love of awful fashion, and hit tunes, even though the story revolves around typical themes of passion and duplicity.

Source: MGM/Amazon Studios

A Deeper Dive into Saltburn's Narrative Elements

Beyond the nuances of the story, Fennell's sharp eye explores the visual and aural components that contribute to the overall impression of "Saltburn." The movie acts as a historical capsule, reliving some of the poor fashion decisions made in the 2000s and including a soundtrack that enhances the narrative. The contrast between attraction and repulsiveness develops into a thematic undercurrent that deepens the whole experience.  "Saltburn" is more than just a movie; it's a daring journey that will have viewers gripped and somewhat confused from start to finish. Fennell's narrative style is distinct, thrilling, amusing and unnerving; it provides an emotional rollercoaster that goes beyond conventional cinematic norms. The film's capacity to astonish and lure audiences serves as evidence of Fennell's skill as a storyteller. "Saltburn's" assured acceptance of self-aware queer comedy is a noteworthy departure from traditional storytelling. Fearlessly navigating the subtleties of desire and identity, Fennell skillfully incorporates them into the story. The movie turns into a celebration of diversity and a commentary on how the movie industry is changing. Fennell's boldness also manifests in her rejection of traditional story structures. "Saltburn" is a rare example of innovation in a film industry that often prefers predictable ways. Its unexpected narrative turns and twists push viewers to interact with storytelling in novel and dynamic ways.

Stellar Casting

Source: MGM/Amazon Studios

The supporting cast of "Saltburn" elevates the movie to new heights, with Rosamund Pike's performance especially notable for her portrayal of Elspeth. Pike has a character that is both personable and scathingly critical, thanks to her ability to switch between concern and vicious remarks with ease. Her lifeless delivery turns into a highlight, adding sincere humour to the movie at key points. Carey Mulligan's portrayal of a unique and intriguing character in "Saltburn" is another gem in the film's crown. The film's overall satirical genius is enhanced by Mulligan's fleeting but impactful appearance, which adds a layer of hysterically flighty commentary and mercilessly amusing reaction shots. The patriarch of the tale is portrayed by Richard E. Grant with a certain panache and naive charm. Grant's performance gives the movie even more dimension by striking a balance between feisty times and a figure who is unaware of the mayhem going on around him. The supporting cast develops into a group of gifted individuals who each individually enhance "Saltburn's" overall impact.  It is completed by Alison Oliver, Jacob Elordi, and other ensemble members, all of whom are crucial to making the world of "Saltburn" come to life. Elordi's depiction of the attractive but dopey Felix Catton in particular gives the dynamics of the movie a level of complexity that makes every character an essential component of the complex puzzle that Fennell has put together.

The Complexity of Oliver Quick

Source: MGM/Amazon Studios

Before taking on the part of Oliver Quick in "Saltburn," Barry Keoghan had an eerie performance history. With his notable parts in movies like "The Killing of a Sacred Deer" and more recently in "Dunkirk" and "The Green Knight," Keoghan has won appreciation for his range and complex acting. Oliver Quick is a character in "Saltburn" who resists plain categorization. Oliver is portrayed as a sophisticated, eclectic person who is deeper than meets the eye. Oliver's mind is open for the audience to explore; love, desire, jealousy, and hatred all dance together in a violent dance. The complex bond between Felix Catton (Jacob Elordi) and Oliver Quick is the central theme of "Saltburn." Keoghan's portrayal of Oliver's nuanced sentiments for Felix becomes a crucial part of the story and gives the movie an extra layer of emotional depth. Oliver's feelings are left for the viewer to interpret as being motivated by love, lust, jealousy, or some complicated combination of these. Keoghan's captivating ability to genuinely assume the Oliver masks is what sets his performance apart. The viewer is left wondering which aspects of Oliver are real and which are just projections as the character switches between many personalities. Keoghan uses his piercing stare as a weapon to captivate the viewer and transport them into the mysterious realm of "Saltburn."

Graphic Depictions of Intimacy: Breaking Stereotypes

Source: MGM/Amazon Studios

The way that Emerald Fennell portrayed intimacy in "Saltburn" distinguished it from other popular portrayals in movies. The director defies the clichéd norms of romantic scenes by audaciously injecting flashy displays of flawless bodies. Fennell's choice to ignore the glossy exterior that is frequently connected with private moments gives the movie an air of realism by offering a raw and unprocessed view of interpersonal relationships. The crude and chaotic depictions of private moments in "Saltburn" have drawn praise and criticism in equal measure. Scenes that depict sweat, spit, semen, and menstrual blood are presented with an unrestrained presentation, demonstrating Fennell's loyalty to realism. The film's overall effect is enhanced by this departure from polished depictions, which forces viewers to confront the difficult and frequently taboo aspects of interpersonal interactions. The audience's responses to the controversial and ground-breaking scenes on screen have been strong and varied. Screenings have been punctuated by gasps of surprise and shouts of shock, highlighting the impact of Fennell's uncompromising portrayal of intimacy. The fact that the movie elicited such passionate reactions highlights its potential to subvert social norms and push the limits of cinematic storytelling. "Saltburn" uses intimacy not only as a plot technique but also as a crucial component of Oliver's character growth. Intimacy's emotional and physical components are skillfully woven into the narrative by Fennell, who uses them to reveal Oliver Quick's many facets. Fennell's unreserved direction and Keoghan's shameless performance come together to craft a story in which private moments provide windows into Oliver's complicated mind, giving him more depth and nuance.

Saltburn's Eat-the-Rich Satire

Source: MGM/Amazon Studios

"Saltburn" is a biting critique of the British aristocracy that skillfully examines the lifestyles of the wealthy. The opulent lifestyles, disorganized decadence, and depressing elitism of the upper class are all seen through Fennell's vision. The movie turns into a social commentary, exposing the benefits and drawbacks of extreme wealth and encouraging viewers to consider the social institutions that allow for such inequalities. Rosamund Pike's outstanding portrayal of Elspeth serves as a pivotal point in "Saltburn's" brilliant satire. Her depiction of a mother enmeshed in an affluent society is captivating. A highlight of the film is Pike's delivery of scathing jabs and concern, which add hilarity to the film's satire of the privileged. Her persona turns into a little representation of the social commentary woven throughout the story. "Saltburn" takes on societal tensions related to power and wealth head-on. Viewers are prompted to consider the moral ramifications of great wealth and the social conventions that support these inequalities by Fennell's story. The movie turns into a mirror, reflecting the unsettling facts of a divided world based on economics and forcing spectators to face their own role in the upkeep of such systems. A vicarious examination of the extravagant spaces and excessive consumerism associated with the British elite is shown in the film. Viewers are transported to lavish homes and luxurious lifestyles through Fennell's lens, witnessing the excesses and superficiality that characterize the highest classes of society. This investigation turns into a crucial part of the satirical film, challenging audiences to think about the consequences of unbridled luxury.

Unapologetic Storytelling for Grown-Ups

In a world where polished storylines typically rule the cinema, Fennell's picture stands out as a breath of fresh but unfamiliar air. Viewers convey recognition for the film's unreserved acceptance of the illicit, recognizing that it adds to its impact and realism. The audacity of the stark cruelty that infuses "Saltburn" is acknowledged. Sensational storytelling by Fennell pushes boundaries and asks listeners to connect with stories that defy expectations. The film's capacity to both shock and enthrall serves as evidence of the potency of storytelling freed from conventional limitations. Fennell's unreserved narrative style serves as a call to action for mature audiences seeking adult-oriented cinema. "Saltburn" emerges as a symbol of stories that accept diversity, take on difficult subjects, and admit the ugliness of human existence. The movie serves as a reminder that narrative ought to be bold and unafraid to stray into awkward situations. The contradiction of "Saltburn" becomes even more apparent in a world of movies where family-friendly films and superhero flicks are the norm. Fennell's picture stands out as a unique jewel, appealing to the mature audience that is thirsty for stories that don't downplay the intricacies of real life. The movie's position in modern cinema becomes a metaphor for the demand for nuanced and varied storytelling.

Source: MGM/Amazon Studios

Saltburn’s Marketing Strategies

The clever use of teasers and trailers in "Saltburn"'s marketing strategy prompted curiosity without giving away any of the film's complex plot. Curiosity was piqued by brief, mysterious teases and well-chosen sequences, making sure that prospective viewers were drawn in by the mystery surrounding the movie. By using social media like TikTok, Instagram, and Twitter, the marketing team was able to interact with viewers. Frequent updates, exclusive looks, and interactive elements made it possible for viewers to participate in the movie's narrative. Film-related songs were popular, as Saltburn made their very own Spotify album, generating a buzz that went well beyond conventional movie promotion. Interviews with the cast and crew were interwoven into the marketing plan to offer behind-the-scenes looks at the production of "Saltburn." Discussions with Emerald Fennell, Barry Keoghan, and other influential people made it possible for viewers to establish a personal connection with the authors. This behind-the-scenes strategy made the filmmaking process more relatable and excited potential audience members. An important part of creating anticipation was arranging special premiere parties and presenting "Saltburn" at renowned film festivals. Excitement spread among the industry and potential viewers because of the interviews, celebrity visits, and favourable early reviews.

Source: MGM/Amazon Studios

The cinematic masterpiece "Saltburn" defies expectations and challenges the current norm. From its dazzling presentations of intimate patterns to its harsh indictment of the British aristocracy, the film is unusual and effective in contemporary cinema. Fennell's uncompromising storytelling, brilliant cast, and innovative narrative choices make "Saltburn" a force. Saltburn is a departure from traditional storytelling and embraces serious issues that appeal to adults. Its investigation of social problems, honest intimacy, and outspoken satire create a diverse and authentic cinematic landscape. The piece concludes that readers should watch "Saltburn." The packed plot, powerful acting, and uncompromising storytelling draw fans to a film that defies genres and expectations. It invites audiences on a cinematic trip that creates a lasting impression. "Saltburn" stands out in a sea of predictable narratives, asking spectators to embrace the uncomfortable, relish in the unapologetic, and enjoy the complexity of storytelling for discerning adults. As the credits roll, "Saltburn" remains in the mind, a monument to cinema's power when used creatively and fearlessly.

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