The alternative milk market has grown substantially in recent years, due to consumers' increasing demand for healthier and more sustainable products. Despite inflationary pressures and record highs in dairy prices, alternative milk sales reached $20 billion.
The internet went crazy with excitement when Taylor Swift revealed her new album at the Grammys. Anticipation was high among both fans and brands. The black-and-white theme that Taylor applied to her social media profile picture sparked rumours that she might be teasing a re-release of her "Reputation" album, which shared a similar aesthetic.
Well-known Sesame Street character Elmo made a simple post on X this week, asking people how they were. It pretty much broke the Internet. "Elmo is just checking in! How is everybody doing?" said Elmo.
Recent reports have emerged suggesting that Lewis Hamilton, the seven-time Formula One world champion, is on the brink of a sensational move to Ferrari for the 2025 season. Despite neither Mercedes nor Ferrari having made an official announcement.
In the midst of the NFL playoffs, a figure has emerged on the sidelines, sparking debates among fans and Hall of Famers alike. Yes, you guessed it—Taylor Swift. As the NFL's favourite anti-hero, her presence has coincided with a surge in TV ratings, creating an opportunity for brands to capitalize on her star power.
The following statistics were gathered through an Ad Age-Harris Poll survey conducted from January 12-17 with over 1,800 respondents across different generations, aiming to understand viewer preferences for Super Bowl ads, including tone, content, casting, and related aspects.
A compelling resurgence of '90s trends, echoing the looks and vibes that defined an iconic era, is present in the fashion landscape of 2023. Among the standout narratives are the comeback stories of seven fashion brands that once dominated the '90s scene.
Brands are breaking away from traditional norms to explore unconventional and surprising collaborations. The days of predictable partnerships, akin to the classic combination of peanut butter and jelly, are giving way to unexpected and occasionally peculiar alliances.
Brands are increasingly opting for unconventional collaborations to stand out in a crowded market. This trend, fueled by a desire to capture consumer attention in innovative ways, has led to unexpected partnerships that blend luxury with the everyday, high fashion with pop culture, and art with commerce. In this article, we delve into the top 13 weirdest collaborations of 2023, each a unique fusion of creativity and consumer engagement.
Nicki Minaj, a revolutionary figure in the music industry, has consistently pushed artistic boundaries. As the fervour surrounding her fifth studio album, "Pink Friday 2," reached its zenith, a remarkable phenomenon called "Gag City" emerged, revolutionizing the landscape of album promotion.
The Grand Theft Auto (GTA) franchise has stood as a juggernaut in the gaming industry, leaving an indelible mark on pop culture. Since its inception, GTA has been synonymous with groundbreaking gameplay, intricate storytelling, and a vivid open-world experience that has captivated millions of players worldwide.
Shein, the Chinese-founded fast-fashion giant, has made a bold move by applying to go public in the United States, signalling its ambition for one of the most significant initial public offerings (IPOs) in recent years.
Customer Relationship Management (CRM) systems play a pivotal role in today's business landscape, serving as the central hub for communication, data management, and customer interactions.
Fashion and sports have always had a close connection, with each one influencing and mirroring the trends of the other. Lately, there has been a fascinating intersection between the worlds of fashion and sports, leading to some incredible collaborations that really connect with a wider audience.
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With Tinder leading the way, online dating has made finding the right match easier. Since its inception, Tinder has become one of the most popular dating apps by adapting to the wishes of its wide-ranging user base.
Over the past decade, the automotive industry has been gradually shifting towards electric vehicles (EVs). Major car manufacturers have been introducing stylish and eco-friendly options for consumers. Tesla, being one of the leaders in the electric vehicle revolution, had a surprise up its sleeve that was set to shake up the market even more.
The world's largest online video streaming service, Netflix, has taken another risky step in its never-ending quest for complete dominance in the entertainment industry. The business plans to revolutionize the gaming sector in the same way that it changed the television and movie industries with its subscription streaming service.
In the past few years, the world of digital advertising has gone through some major changes. This is mainly because of the increasing popularity of social media platforms and the changing preferences of users.
Tesla, the company that makes electric cars, started by Elon Musk, has done something totally unexpected. They've decided to enter the beverage industry with their newest product, "CyberBeer."
The community of TikTok creators and viewers is what makes the app so exciting and original. The filters, effects, and minigames developed by the app's outstanding content developers are responsible for many of the app's most intriguing and engaging moments.
Here come the Bratz! While this summer has been a huge success for Barbie, the director of Bratz has made some astute choices that have helped put the brand back on the map.
The music streaming industry is constantly evolving as companies strive to provide the best possible experience for their users. Spotify, a big player in the music industry, has been dropping hints about a premium tier that will give users an even better music streaming user-experience.
The marketing campaigns of Fall 2023 have been incredibly creative and captivating, leaving a lasting impact on audiences. These campaigns have brought together the messy realities of life, thought-provoking social messages, and technological marvels.
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Its Messi’s world; we are just living in it. Throughout the rich history of soccer, there have been specific moments that truly stand out as game-changers, significantly impacting the sport and its worldwide influence.
From plane-tracking screens to 3D robots and shadow art, these are the most viral billboard ads ever made. Explore the most famous billboard ads that rewired culture, turned heads on the street, and proved why iconic billboards still win attention in a scrolling world.
Maximize every play! Discover the Top 10 Essential Sports Marketing Strategies—from first-party fan data and viral short-form content to frictionless commerce and purpose-driven campaigns. Build community, protect brand equity, and grow revenue with this data-backed guide.
From multi-roaster pioneers to roaster-retail powerhouses, this list profiles the most successful coffee shops in Toronto—how they started, what they’re known for, and how each built a durable business. Expect founder stories, growth milestones, signature drinks, and why your coffee belongs here!
Discover the ultimate list of the Top National TV Ad Spenders of All Time, from P&G's consistent multi-decade dominance to Amazon's massive year-long spikes. Learn which industries—Insurance, Telecom, Auto, and Pharma—rely on TV and how the Super Bowl concentrates the highest ad spend.
Which NHL teams have won the most Stanley Cup titles? This rundown ranks the hockey teams with the most championships, highlights their dynasty eras, and gives you the most updated version on who has the most Stanley Cup wins.
Curious which baseball teams have the most championships? This clear, beginner-friendly guide ranks the baseball teams with the most World Series wins and explains how each dynasty was built—who’s on top, how they got there, and what sets each era apart.
Build a fall content calendar that only looks forward from today. Use this guide to map important fall dates still ahead, design a fall campaign calendar you can actually execute, and turn October–November into steady growth.
Discover the best fall books to read in 2025, from dark academia thrillers to cozy mysteries and epic fantasy finales. Explore Philip Pullman’s The Rose Field, Mona Awad’s We Love You, Bunny, Suzanne Collins’ Sunrise on the Reaping and more autumn must-reads.
Taylor Swift’s The Life of a Showgirl era turns colour, comedy and community into a coordinated launch. Here is the full marketing strategy behind The Life of a Showgirl, including the New Heights reveal, orange brand codes, retail exclusives, film events and pre-release experiences.
Hunting for the best true crime podcasts in 2025? From meticulous investigations to survivor-led series and cybercrime deep dives, this list of the best true crime podcasts explains what they’re about, who they’re for, and exactly where to listen.
Looking for the best podcasts 2025? From self-improvement to relationship advice and science explainers to culture interviews and creativity deep dives, this curated guide highlights the best podcasts that you never knew you needed in your life.
A fresh deep dive into fall marketing trends 2025—how brands use autumn’s cozy rituals, community moments, authentic product stories, pop-culture timing, and adaptive creative to drive demand. Includes new, hyperlinked sources and real-world 2025 examples.
Explore the top 10 best Tim Burton movies for Halloween. From iconic classics like Beetlejuice and Edward Scissorhands to the most popular Tim Burton movies such as Sleepy Hollow and Corpse Bride, discover the gothic, whimsical films perfect for your spooky October watchlist.
Building your spooky movie queue for October 2025? Here are the best Halloween movies and best fall movies to stream or rewatch, from Disney Halloween movies for families to comfort classics and late night scares.
Looking for the best Halloween costume ideas for 2025? Here are the trending Halloween costumes in 2025 that are not only iconic but are guaranteed to be unforgettable. Paired with easy styling cues, we have you set for the best Halloween costumes of 2025.
Cozy nights, crunchy leaves, and candlelit binges—here are the best Fall TV shows to watch in 2025. From small-town comfort to sweater-weather spooks, this curated top ten delivers the best Fall TV series for your autumn queue.
From box-office hits to critic darlings, here are the best movies of 2025 so far. Discover which titles defined the year already, why they stand out, and what makes them the best movies this year.
Explore the best books of 2025 so far, from gripping fiction to revealing nonfiction. These standout titles include some of the most popular books of 2025 and the best books published in 2025. Dive into our top picks today!
From gothic classics to bestselling thrillers and prestige dramas, here are the best movie adaptations of books coming out in 2025 and early 2026—with dates, casts, and all the reasons why readers and film fans should be excited.
See the definitive top 10 highest-grossing movies of 2025 worldwide, with accurate grosses, domestic/international splits, and why each film won the box office.
The best shoe trends for fall 2025 are practical and chic. From clogs and Mary Janes to Chelsea and tall boots, these are the best shoes for the fall with real-world fit notes, styling ideas, and care tips.
The 2025 VMAs at UBS Arena crowned Ariana Grande with Video of the Year, Lady Gaga as Artist of the Year, and Rosé with Bruno Mars for Song of the Year. With Alex Warren’s Best New Artist win, Mariah Carey’s Vanguard tribute, and standout performances from Doja Cat and Tate McRae, the VMAs 2025 mixed icons and fresh stars.
A clean, credible ranking of the most followed beauty creators today, with exact TikTok, Instagram, and YouTube counts for each—and one-click links so you can verify every number yourself.
Discover the richest Shark Tank investors by net worth as of September 2025. See who tops the list, how each shark built their fortune, and what counts in our rankings. Verified with Forbes, Bloomberg, Fortune, ABC, SEC filings and more.
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