You’re stepping into peak season with just enough time to make it count. Through the end of November, the brands that win are the ones with a fall content calendar that’s simple, focused, and tied tightly to important fall dates still to come. Think of your fall campaign calendar like a flight plan: fewer turns, clearer milestones, and everything landing on time. In this guide, we’ll build a forward-only fall content calendar that keeps your team aligned, your offers timely, and your storytelling consistent.

We’ll also anchor every decision to important fall dates—Canadian and American Thanksgiving, Halloween, Remembrance Day, U.S. Thanksgiving, and the BFCM sprint—so your fall campaign calendar connects to real customer intent, not guesswork. These are some fall content ideas you can embed around these dates!

Step 1: Lock the anchors still ahead (Oct 8–Nov 30)

Before you schedule a single post, mark the important fall dates you can still activate. These dates are the spine of your fall content calendar and the checkpoints of your fall campaign calendar. Once they’re set, everything else becomes easier—your creative kits, your offers, and your staffing fall into place. The goal is not to flood channels; it’s to hit the right moments with the right message and let your fall content calendar repeat what works.

Your upcoming important fall dates:

Canadian Thanksgiving: Monday, Oct 13 (long-weekend content runs Oct 10–13) (Time and Date)
Mid-October Local Peak: Oct 14–20 (fall colours, harvest weekends, local markets)
Halloween Week: Oct 27–31
Remembrance Day (CA): Nov 11
Early Gifting Window: Nov 11–20 (shipping cut-offs + gift guides)
U.S. Thanksgiving: Thu, Nov 27 (if you sell to the U.S.)
Black Friday / Small Business Saturday / Cyber Monday: Nov 28–Dec 1

These important fall dates are the anchor posts in your fall content calendar; bake them into the hero rows of your fall campaign calendar so nothing gets missed.

Step 2: Build a weekly rhythm you can sustain (Oct 8–Nov 30)

A good fall content calendar feels like music—steady beats with planned crescendos. Use the same four-slot cadence every week so approvals, production, and posting become muscle memory. Your fall campaign calendar should show this drumbeat across weeks, and your creative team should preload assets so you’re never scrambling on an important fall date.

Suggested cadence (repeat weekly in your fall content calendar):

Mon: Education (checklists, “how to choose,” size/fit or service explainer)
Wed: Social proof (UGC, testimonial, before/after, press pull-quote)
Fri: Offer or new arrival (limited window tied to important fall dates)
Sun: Community/behind-the-scenes (team, makers, sourcing, store prep)

This steady, simple pattern turns your fall campaign calendar into a system. It also keeps your fall content calendar balanced—value first, proof second, offer third, human always—while leaving room to spike content on the biggest important fall dates.

Step 3: October plan (Oct 8–Oct 31) — comfort, community, and countdowns

October is where your fall content calendar earns trust. Lean into warm visuals, problem-solving checklists, and local proof. Your fall campaign calendar should stack micro-deadlines against important fall dates so customers always have a reason to act. Start with Canadian Thanksgiving (hosting, travel, last-minute solutions), glide into fall-colour weekends (UGC + experiences), and finish with Halloween (fun, safe, last-minute pickup). Write each week on your fall content calendar with a clear theme, a single CTA, and an asset kit ready to go. If you're wondering the importance of crafting that perfect CTA that aligns with any sort of content (fall as well), follow our guide!

October priorities for your fall campaign calendar:

Oct 8–13 | Thanksgiving Canada: Quick hosting guides, “bundle & save,” curbside or priority shipping reminders.
Oct 14–20 | Fall colours & harvest: UGC contests, local partner shout-outs, “make the most of your weekend” lists.
Oct 21–26 | Transition week: Early gifting teasers, new-in showcases, waitlist signups for limited drops.
Oct 27–31 | Halloween week: Last-minute picks, costume add-ons, in-store hours, safety tips.

These blocks map directly onto your fall content calendar and are easy to visualize on your fall campaign calendar. Keep every post tied to important fall dates customers recognize.

Step 4: November plan (Nov 1–Nov 30) — gifting, value, and velocity

November turns your fall content calendar into a sales engine. Start with Diwali or Remembrance Day content that respects tone and context; then push gift guides, staff picks, and shipping cutoffs. Your fall campaign calendar should crescendo into Black Friday/Cyber Monday with clear, stacked value and a clean post-BFCM thank-you that keeps momentum through early December. If you sell in the U.S., adjust your fall content calendar to include U.S. Thanksgiving week—with travel-friendly messaging and “ship now/pick up later” options—and align offers to those important fall dates.

November priorities for your fall campaign calendar:

Nov 1–10 | Warm-up: Gift guides by budget, “gifts that arrive on time,” and list-building incentives.
Nov 11–20 | Prime window: Staff picks, bundles, “buy two, save more,” exchange/returns clarity.
Nov 21–27 | U.S. Thanksgiving (USA): Cross-border hours, shipping cutoffs, buy-online/pickup in store. (Time and Date)
Nov 28–Dec 1 | BFCM: Value stack (bundle + free ship + limited colour), “back-in-stock” alerts, extended hours.

Put these blocks in bold on your fall content calendar and mirror them in your fall campaign calendar so the whole team knows when assets go live around the important fall dates that drive intent.

Step 5: Creative kits per anchor (preload to save hours)

For each anchor on your fall content calendar, prepare a small kit so the upload day is push-button simple. The fall campaign calendar should link each kit to an owner and due date, and every kit should reference the important fall dates it supports. This prep turns chaos into calm when the season heats up.

Per-anchor kit (reuse across your fall content calendar):

1 × 20–30s vertical video (hook → benefit → CTA)
2 × carousel posts (tips/lookbook/“before you decide” comparisons)
3–5 captions (short/medium/long variations)
1 × email (value + deadline + clear CTA)
3 × stories (poll, countdown, reminder)

Step 6: Offers that fit the moment

Your fall campaign calendar should feature timely value tied to important fall dates—not blanket discounts that train customers to wait. Use bundles, limited colours, free add-ons, or service upgrades that feel obvious for each anchor. Write the offer into the fall content calendar copy so the promise is consistent across channels.

Offer ideas mapped to your fall content calendar:

Thanksgiving (Oct 10–13): Hosting bundle / service upgrade / “buy online, pick up today.”
Halloween (Oct 27–31): “Last-minute essentials” with local pickup badge.
Early gifting (Nov 1–20): “Early-gifter” bonus (gift wrap or small add-on), extended returns.
BFCM (Nov 28–Dec 1): Stack the value (bundle + shipping + limited colour) with a hard end time.

Step 7: Measurement that keeps you honest (one KPI per block)

A fall content calendar that can’t be measured becomes guesswork. Put a single KPI next to each weekly block inside your fall campaign calendar so the team knows what “good” means. When an important fall date passes, record the result and decide—repeat, iterate, or retire.

KPI cheat-sheet you can paste into the fall content calendar:

Education posts → saves + click-through
Social proof → shares + product page views
Offers → revenue per send + conversion rate
Email list → net new subscribers per week
BFCM → sell-through on top 10 SKUs + refund rate

Copy-ready master list of important fall dates (Mid-October and onward)

Place this list at the top of your fall content calendar and mirror it on the first row of your fall campaign calendar so nothing slips.

Canadian Thanksgiving: Mon, Oct 13 (long-weekend coverage Oct 10–13) (Time and Date)
Halloween: Fri, Oct 31
Remembrance Day (CA): Tue, Nov 11 (Time and Date)

Early Gifting Window: Nov 11–20
U.S. Thanksgiving: Thu, Nov 27
Black Friday: Fri, Nov 28
Small Business Saturday: Sat, Nov 29
Cyber Monday: Mon, Dec 1

These important fall dates are the non-negotiables—anchor your fall content calendar here first, then let the fall campaign calendar fill in supporting beats.

A Must for Seasonal Success

A forward-only fall content calendar is your calm in the busiest stretch of the year. Start by locking important fall dates, then apply a weekly rhythm your team can actually keep. Preload small creative kits, map offer logic to your fall campaign calendar, and give every block one clear KPI. When you work this way, your fall content calendar stops being a scramble and becomes a system—one that shows up on time, aligns to important fall dates, and turns your fall campaign calendar into steady results from now through Cyber Monday.