Most Followed Beauty Influencers (2025): The Top Beauty Creators By Total Followers

If you want the truth about who’s biggest in beauty, you have to use official profiles—not guesses, not screenshots. Below you’ll find the leaders by total public followers across TikTok, Instagram, and YouTube, with each platform’s number written out and linked to the profile where we pulled it. Because audiences move daily, we time-stamped this list (Sept 2, 2025) and stuck to creators whose day-to-day content is unmistakably beauty.

1) James Charles — ~84.5M total

James still wears the crown for overall reach in beauty. His TikTok account alone brings in ~40.5M followers, giving him the fastest top-of-funnel growth; Instagram contributes ~20.0M for look reveals and launch teases; YouTube holds a durable ~24.0M subs for long-form transformations and collabs. Together, those three pillars keep him ahead of the field by a wide margin, especially when shorts and Reels versions of his tutorials echo across feeds. 

2) Huda (Huda Beauty) — ~72.6M total

Huda is the most followed female beauty creator and a rare founder who still creates like a full-time creator. Her @hudabeauty Instagram sits at ~57.0M, the single biggest beauty grid on the planet; TikTok adds ~11.4M on the same handle for quick hacks and product demos; YouTube brings ~4.17M for deeper tutorials and launch storytelling. That mix—brand authority presented in a creator voice—explains why her audience grows across every major surface. InstagramTikTokYouTube

3) Bretman Rock — ~46.4M total

Bretman’s superpower is personality: he blends glam with comedy and day-in-the-life, so beauty fans stick around between routines. His TikTok community is ~18.6M, Instagram is ~19.0M, and YouTube sits just under ~8.8M, which together give him one of the most evenly balanced footprints in beauty. The result is a creator who can launch a trend in short-form and land the longer story (and the sales lift) on YouTube. 

4) NikkieTutorials — ~42.8M total

Nikkie is still the template for long-form authority: ~14.9M subscribers on YouTube carry the weight for deep dives, while Instagram adds ~19.0M for finished looks and collabs and TikTok contributes ~8.9M for punchy shorts. When she speaks—whether it’s technique, trends, or launches—audiences across formats treat it like the final word. 

5) Yuya — ~42.4M total

A Latin-beauty icon whose YouTube empire (~24.6M subs) predates most of TikTok: her evergreen hair and makeup videos still rack views a decade later. Add ~16.1M on Instagram and ~1.6–1.7M on TikTok, and you get a cross-platform audience that proves long-form credibility still matters in beauty—especially in Spanish. 

6) Jeffree Star — ~36.9M total

Love him or not, Jeffree’s reach remains huge. He holds ~15.7M subscribers on YouTube for launches and reviews, ~13M on Instagram for reveals and ranch-life updates, and ~7.9M on TikTok for quick swatches and shade drops. The cadence is simple and effective: tease on IG/TikTok, deliver the full review and the sell-through on YouTube. 

7) Meredith Duxbury — ~21.6M total

Meredith’s ultra-maximal complexion routine made her a fixture on “For You” pages worldwide. TikTok is the engine at ~18.2M; Instagram (~2.0M) and YouTube (~1.44M) extend the brand into reels and longer wear-tests. The lesson: a signature technique, repeated at scale, can build a global audience—and then a product pipeline. 

8) Mikayla Nogueira — ~19.9M total

Mikayla’s appeal is straight-talk product testing with high conversion power. Her TikTok sits at ~16.9M, while her main Instagram runs around ~3.0M; YouTube is comparatively small and sporadic. Even so, her reviews regularly move product because her audience expects blunt verdicts—and they get them. 

9) Patrick Starrr — ~12.8M total

A pioneer of “boys in beauty” who turned tutorials into a bona fide brand. Patrick holds ~4.83M on YouTube for full looks and founder diaries, ~4.0M on Instagram for polished glam and ONE/SIZE news, and ~4.0M on TikTok for fast routine breakdowns. His playbook—education first, inclusivity always—keeps that multi-million audience engaged year after year. 

10) Manny MUA — ~10.7M total

One of YouTube’s original beauty heavyweights and the founder behind Lunar Beauty. Manny counts ~4.83M YouTube subscribers for deep reviews and launches, ~4.0M on Instagram for swatches and owner POV, and ~2.0M on TikTok for quick hits. Longevity plus brand ownership keeps him in the top tier. 

Most-followed woman in beauty (today)

Looking only at women, Huda (@hudabeauty) leads the field by a wide margin on this snapshot: ~57.0M on Instagram, ~11.4M on TikTok, and ~4.17M on YouTube—~72.6M total. 

Methodology

• Scope. We define “most followed beauty creators” as people whose primary persona is makeup/beauty and whose audiences are concentrated on TikTok, Instagram, and YouTube.
  
  
• What we counted. Public follower/subscriber totals on each creator’s official profile for TikTok, Instagram, and YouTube. We sum those three to get a cross-platform total. If a founder runs both a personal and a brand grid, we count the creator-fronted handle (e.g., @hudabeauty) once to avoid double-counting.
  
  
• Timing. Snapshot captured September 2, 2025 (UTC). Counts change constantly; the order can shift after viral moments or launches.
  
  
• Verification. Numbers link directly to the creator’s TikTok/Instagram/YouTube pages or to a reputable live counter when the number is better surfaced there (e.g., SocialBlade). We avoided third-hand lists when an official profile was available.
  
  

Sources (embedded)

• James Charles: TikTok, Instagram, YouTube. TikTokInstagram YouTube
  
  
• Huda / Huda Beauty: Instagram @hudabeauty, TikTok @hudabeauty, YouTube. InstagramTikTok YouTube
  
  
• Bretman Rock: TikTok, Instagram, YouTube. TikTokInstagram YouTube
  
  
• NikkieTutorials: TikTok, Instagram, YouTube. TikTokInstagram YouTube
  
  
• Yuya: YouTube (24.6M shown via SocialBlade live), Instagram, TikTok. Social Blade Instagram TikTok
  
  
• Jeffree Star: YouTube, Instagram, TikTok. YouTube Instagram TikTok
  
  
• Meredith Duxbury: TikTok, Instagram, YouTube. TikTok Instagram YouTube
  
  
• Mikayla Nogueira: TikTok, Instagram. TikTok Instagram
  
  
• Patrick Starrr: YouTube, Instagram, TikTok. YouTube Instagram TikTok
  
  
• Manny MUA: YouTube, Instagram, TikTok. YouTube Instagram TikTok
  

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