The days of aggressive designs and dark, intense colours that demanded to be seen as "gamers" on gaming furniture are long gone. Avoiding this cliché, the Brännboll collection by Ikea draws on the company's Scandinavian design heritage for a simpler, more understated aesthetic.
Whether you’re offering insightful investment tips or expert market analysis, growing a finance blog isn’t always easy. While looking at SEO can certainly help, there are a range of other tried and tested methods that bloggers everywhere use.
Even though social media and website advertisements are thriving, email marketing is still a major source of customer engagement and keeps breaking ROI records. Putting together a marketing campaign that knocks recipients’ socks off requires creativity, trend awareness, and the seven must-use tools we cover in this article.
With mobile apps becoming central to the customer experience, they play a crucial role in branding. App design and UX impact how users feel about a brand. Is it intuitive and seamless, or confusing and fragmented? The app experience conveys the brand experience.
This article will explore some approaches companies can adopt to guarantee customer satisfaction and loyalty.
Gyms and fitness centres in the fitness industry need to stay creative with their marketing strategies to attract new members and keep current ones engaged.
Digital transformation employs mass technology adoption to enhance the customer experience and save expenses.
As one of the most watched sports in the world, the National Basketball Association (NBA) has long been praised for its marketing strategies.
Sonder wants to change the definition of hospitality by enabling everyone to have amazing stays.
A well-known example of this strategy is Tarte Cosmetics' #TrippinWithTarte campaign, which sends influencers on expensive trips to faraway places like Bora Bora.
Clinique has established itself as a go-to brand for customers looking for beauty solutions supported by science, thanks to its breakthrough Three-Step Skincare System and its various fragrance and makeup collections.
The well-known shapewear brand Skims, owned by Kim Kardashian, recently started its first national TV ad campaign, called "Skims Lab."
Miniso has become a popular place for people to shop who want to save money without giving up style or quality.
This regulation was crafted to harmonize data privacy laws across Europe, bolster the protection of EU citizens' data privacy, and reshape organizational approaches to data privacy within the region.
Lego, the iconic toy brand that has captured the hearts and imaginations of generations, owes much of its success to its meticulously crafted marketing strategy.
The famous sandwich cookie Oreo has become a beloved snack around the world, thanks in large part to a carefully thought-out marketing plan.
Tim Hortons' marketing strategy epitomizes creativity, community engagement, and digital integration. By leveraging its brand heritage, diverse product offerings, and strategic partnerships, Tim Hortons continues to solidify its position as Canada's favourite coffee destination while expanding its global footprint.
In 2024, the pharmaceutical industry will continue to move toward digital transformation because of the need for new ideas and meeting changing consumer needs. As things change, it is still very important for pharmaceutical marketers to learn strong digital skills.
When it comes to ultra-luxury brands, the question of whether they need to use marketing strategies often comes up.
For marketers looking to make a big splash, taking advantage of events like Euro 2024 can change the game.
The trio, Drake, Noah "40" Shebib, and Oliver El-Khatib have perfected the art of building buzz, attracting followers with a combination of originality and cultural relevance.
The thing that makes Patagonia's marketing strategy stand out is that it is real.
Levi's welcomed a new Chief Marketing Officer (CMO), Kenny Mitchell, who has wasted no time in releasing his first major brand campaign.
The Coachella 2024 lineup features a diverse range of artists, including well-known names like Lana Del Rey and up-and-coming talents like Blxst. Coachella 2024, with its lineup, serves as a prime example of effective marketing strategies in the entertainment industry.
Get ready to unleash the power of your personal brand in the real estate industry! With so much competition out there, building a unique and memorable personal brand is essential to stand out from the crowd.
Storytelling is a powerful tool that brands can use to convey their message effectively. It's the art of creating a captivating story that captures the audience's attention, draws them in, and elicits an emotional response.
For music lovers all around the world, Lollapalooza is the ultimate destination for a summer festival experience. With its dynamic lineup of performers, diverse vendors, and thousands of fans from around the globe, Lollapalooza never fails to impress.
The Witcher franchise has its roots in the 1990s when Polish author Andrzej Sapkowski created a series of novels that captivated readers with its rich world-building, complex characters, and engaging storyline.
How did HBO's marketing team, led by Emily Giannusa, vice-president of marketing, captivate both existing fans and new audiences? Let's explore their innovative strategies and tactics that have turned "The Last of Us" into a global sensation.
Spotify's AI-DJ feature takes things to the next level, providing users with insightful facts about the music, artists, and genres they're listening to. And how do they do it? By leveraging OpenAI's powerful AI models - yes, the same company that brought you DALL-E 2 and ChatGPT.
As we enter the year 2023, the marketing landscape is set to undergo significant transformations, and it's crucial for businesses to stay abreast of the latest developments to remain competitive.
The Canadian National Exhibition (CNE) has done it again - pushing the limits of what we thought was possible with their outrageous and zany food offerings. We're talking about the infamous ketchup and mustard soft serve ice cream.
Duolingo is one of the world's most popular language-learning apps, with over 100 million downloads worldwide. The company's marketing strategy has been focused on building a solid product and increasing its user base.
In this article, we will delve into the key elements of Netflix's marketing strategy for Wednesday and examine how the use of social media and advertising played a significant role in its success.
Social media is one of the best (free) ways to increase exposure for your brand and engage with your target customer.
Leveraging global or public events is a great way to create shared experiences and create genuine connections with potential clients.
During the 2020 NBA Playoffs, the infamous meme comparing LeBron’s bald spot to the Reese’s Cup went viral. Reese’s recently decided to create an ad campaign playing on this meme where the wrapper has chocolate and peanut remains, similar to the speckled appearance of the NBA player’s bald spot.
Lululemon marketing has revolutionized the athletic wear scene, turning leggings into a globally recognized icon. Through strategic lululemon marketing campaigns, the brand has captured loyal enthusiasts and elevated lululemon success beyond the yoga studio. Learn how lululemon reached it's high success and why it remans so iconic.
KFC came up with a brand new strategy and decided to get people to visit its new restaurant by pretending to be an Ikea.
Jack in the box and Jason Derulo collaborating on virtual restaurant experience
Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.
Partnerships between brands typically occur for strategic reasons and bring several benefits to each when executed correctly.
Hype culture has been around for generations but has taken many forms along the way. Let's look at some of the greatest collaborations!
Advertisement Corona, the beer brand makes a strong attempt to encourage travel by giving out 1 million worth of "Triptpcurrency"
2022 aims to create an effective brand, tell a compelling story, and measure the success of that story. Here are 7 marketing tips for 2022.
Given the expected rise of the housing market in 2022, it is a good idea for agents or companies to focus on their marketing strategies.
Here are 5 big corporations that used strong digital marketing strategies that they employed to boost their success across the globe.
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