Beer, Beaches, and Money: 3 Things Corona is Marketing in its New “Triptocurrency” Advertisement
Corona, the beer brand makes a strong attempt to encourage travel by giving out $1 million worth of “Triptocurrency”, the Corona version of crypto.
400 lucky individuals have the chance to win $2,500 each in Triptocurrency which can be spent using Expedia’s platform.
The Corona ad is a big push to encourage travel. With numerous travel bans and limitations due to COVID-19, American travel has been limited. With restrictions easing up, Corona is using high-profile influencers to encourage and ramp up their giveaway.
Well-known celebrities, including Snoop Dogg and Zoe Saldana have been promoting the giveaway on their socials and encouraging entries on July 1st.
The Corona ad is a really strong one as it markets beer, beaches, and giveaways towards their targeted audience: Gen Zers. In fact, the Expedia Group found that 56% of Gen Zers want to go on a beach vacation. Not only does this ad use celebrity endorsements and the power of the giveaway, but it strengthens its meaning with a brand collaboration.
This Corona advertisement takes a new approach by partnering with the valued, traveling agency, Expedia. By collaborating with Expedia, Corona is doing the most to reconnect with its consumers who are still vigilant of traveling amongst the coronavirus pandemic.
Digging deeper, Corona is not only promoting their own brand, but is also financially stimulating the economy by encouraging spending, increasing Triptocurrency value, and having a positive effect on the outlook of many Americans.
With the traveling industry being forever impacted by coronavirus, brands are taking a new and holistic approach to encouraging travel while maintaining safety.
Surely, the giveaway will encourage Corona customers to buy more from the brand with positive imagery of beaches and the unmatched feeling of relaxation. Ann Legan, the Vice President of Brand Marketing at Corona, said that “if crypto is the currency of the future, then Tripto is the currency of the summer, and we’re making it easy to return to the fun and relaxation that only the beach can offer.”