VIFF moved to tamp down speculation on Monday, saying there will be no Taylor Swift premiere at this year’s festival after Swifties linked a playful teaser to her upcoming album era. The festival said the chatter was flattering but misplaced and pointed fans to the official lineup reveal on August 27.
The confusion stemmed from VIFF’s Instagram post featuring a sparkly orange lock and the caption “…Ready for it?,” a phrase Swift has used in past rollouts. In follow up edits and comments, VIFF explicitly stated there won’t be a Taylor Swift documentary debuting at VIFF, addressing viral TikTok theories and social reposts.
Swift’s long rumoured big screen project remains separate from VIFF. She was announced in 2022 to make her feature directorial debut with Searchlight Pictures, but there’s no confirmed production timeline—a point recent roundups have reiterated. For VIFF, the priority now shifts back to its slate, with the festival teasing a robust program to be unveiled later this month.
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