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Latest Marketing Articles

What is the best resolution for a portable monitor: 1080p vs 4K

We live in the era of remote work, digital nomadism, and digital content creation. Portable monitor or laptop? You can find out more about it in our recent post. If you are looking for a portable monitor to boost your productivity and enjoy the content on the go, you may be wondering if you should get 1080p or 4K. Let’s compare the two most popular resolutions and help you choose the right one for you.

7 min read

Using Domain Intelligence to Improve Content Strategy

Content strategy is at the heart of your broader digital marketing strategy in the current times. With customers being bombarded with so much information on a daily basis, it's essential to ensure that your content aligns with what customers want. It must be relevant and follow all necessary protocols to ensure that you can achieve your goals in the most effective way possible. 

6 min read

The Best Tools to Receive SMS Online Without a SIM Card

Phone verification has become mandatory for 87% of popular digital platforms, creating privacy risks when sharing personal numbers. Virtual SMS services provide temporary numbers for verification codes without exposing private data. In 2024, these services saw a 43% usage increase, according to industry observers like SMS-Activate. With rising data breaches affecting over 4.5 billion records last year, more users seek secure ways to receive SMS online while maintaining digital privacy.

5 min read

The 6 Best Project Management Recruitment Agencies (and How to Pick the Right One)

One of the most catastrophic delivery failures I’ve ever seen wasn’t because of missed deadlines or broken tools. It started with a project manager who couldn’t say no.On paper, he was flawless: certified, experienced, and fluent in every platform from Jira to Monday. But under pressure, when scope ballooned and priorities blurred, he avoided conflict instead of leading through it. 

9 min read

Key Metrics Your SaaS Marketing Agency Should Track

With the swift nature of the SaaS marketing industry, data-driven success is key. Key performance indicators (KPIs) are essential to blossom in this competitive environment. Such analytics are a great source of insight about how effective a campaign is and help in decision-making. This post uncovers critical metrics every SaaS marketing agency must track to grow and profit.

5 min read

As Streamers Partner in Different Regions, Here’s What Not to Miss from Anywhere Using Proxies

In the past few years, the streaming business has become so competitive that even major companies like Netflix struggle to keep subscribers loyal for a long period, as the variety of alternatives allows users to switch on and off all the time. Geo-restrictions are another reason—because sometimes people cannot find enough content available in their country, and it feels like they’re not getting enough value for their money.

4 min read

How Reliable Hardware Supports Seamless Digital Signage

In the contemporary digital age, businesses and other organizations need digital signage to communicate with their audiences effectively. While this display of multimedia content can take a variety of forms, such as videos, images, and slides, on almost any kind of screen, digital signage requires reliable hardware to work smoothly. 

5 min read

4 Best Merchant Cash Advance Companies of 2025

For small business owners facing cash flow challenges, a merchant cash advance (MCA) can offer fast and flexible access to capital. Unlike traditional loans, MCAs provide funding based on future credit card or debit card sales, which makes them a popular choice for businesses with steady revenue but poor credit or limited collateral.

7 min read

Five Key Performance Indicators and What They Mean for Email Analytics

Email marketing plays a very significant role in any digital marketing scheme. It gives organizations the opportunity to build relationships with the customers and prospects, market their products and services. Nonetheless, email analytics and strategy is very crucial to the success of an email campaign. With email analytics, you get the necessary information and knowledge to learn the behavior of your audience, improve your campaigns, and enhance performance. This guide will discuss what email analytics is about, which metrics and KPIs are most important, and how you can transform email data into actionable information.

6 min read

Can Deleted Tweets Still Get You Fired?

Social sites such as Twitter enable us to broadcast our thoughts and opinions to a possible audience of millions of people in a split second. But, thoughtless posts posted under passion can turn around and bite us. This paper will consider the question of whether people can lose their jobs over deleted tweets in the year 2025, despite the removal of the offending content.

5 min read

T-Shirt Printing Meets Brand Strategy: Aligning Design with Purpose

When people think of t-shirts, they often picture comfort, casual style, or maybe a favorite band logo. But in the business world, t-shirts have taken on a new and powerful role. They’ve become tools for storytelling, marketing, and connection. As branding evolves into a more experience-driven concept, custom apparel—especially t-shirts—has moved from merchandise to messaging.

5 min read

5 Best ecommerce SEO Tools for Growth in 2025

Picking the right SEO tool for your ecommerce store isn’t always easy. With so many product pages, dynamic content, and marketing channels to manage, your needs go beyond what most generic SEO tools can handle.

6 min read

Success of Crocs: Mastering the 4 P's of Marketing

In the ever-evolving fashion industry, few brands have managed to create a lasting impression as successfully as Crocs. This blog explores how Crocs marketing has mastered the main principles to establish itself as a unique and enduring presence in the competitive footwear market.

6 min read

How Marketing Enhanced Bad Boys: Ride or Die as the Blockbuster of the Season

"Bad Boys: Ride or Die was anticipated to continue the success of its beloved franchise upon release. However, it encountered significant challenges amidst a tough box office climate, recent controversies surrounding Will Smith, and limited appeal to Gen Z audiences. The film's marketing strategy relied heavily on traditional methods, including digital campaigns, collaborations, partnerships, and extensive press tours.

6 min read

Marketing Tactics Beyonce Utilized for her New Album

Beyoncé released the highly anticipated Cowboy Carter album at the end of March this year. With this album being so successful, the marketing methods used sparked much attention. The initial move to promote her album was put out via Instagram on her story exactly one week before the album came out to the public.

3 min read

House of the Dragon's New Season Marketing

"House of the Dragon" is back for its highly anticipated second season, and fans of the Game of Thrones universe are buzzing with excitement. As the prequel series to the beloved "Game of Thrones," "House of the Dragon" dives deeper into the rich and tumultuous history of Westeros, offering more of the gripping storytelling and intricate characters that have captivated audiences worldwide.

6 min read

The Incredible Marketing Approach Taken by Billie Eilish For Her New Album

Billie Eilish released her new album, "Hit Me Hard And Soft." this year on May 17 and with the help of her brother Finneas it is out and has been a big hit. The album emphasizes eco-friendliness, as Billie made the entire production process a sustainable and successful one. From recording to packaging, from environmentally friendly materials and measures to innovative designs from recycled materials and print done by ink that is eco-friendly.

2 min read

Bridgerton Season 3: Global Excitement and Marketing Insights

The compelling plot and eye-catching costumes are not the only reasons Bridgerton was a smashing success. It's a masterclass in marketing that resonated with a broad audience, transforming the show into a cultural phenomenon. With the release of season 3 this year, Netflix has spared no effort in building anticipation and excitement. The marketing strategy included regal collaborations, global tours, and character teasers, all designed to keep the audience engaged and eagerly awaiting the next chapter. These efforts have cemented Bridgerton's place in the cultural zeitgeist, showcasing the power of strategic marketing in the entertainment industry.

9 min read

Nostalgia Marketing in the Digital Age

Nostalgia possesses a unique power to evoke deep emotions and enhance brand communication. It taps into cherished memories, igniting strong emotional responses—critical for fostering engagement and resonance, particularly on social media platforms.

5 min read

Maximizing Brand Exposure: How to Benefit from the 2024 Paris Olympics

The 2024 Olympic and Paralympic Games in Paris, France, are rapidly approaching, with an expected one billion live TV viewers worldwide and 15 million visitors expected to the French city. This event offers businesses an unmatched platform for global marketing. With expectations for record-breaking digital viewership and over 160 countries broadcasting the Paralympic Games, advertisers are rushing to create compelling campaigns. This presents a unique opportunity for brands to significantly boost their visibility and engagement on a global scale.

5 min read

Messi's New Hydration Drink Más+: A Game-Changer or Controversial Copy?

Soccer icon Lionel Messi often hailed as the G.O.A.T., has made a notable entrance into the competitive hydration drink industry with the launch of Más+. This announcement is generating significant buzz, with many drawing comparisons to Prime Hydration by Logan Paul and KSI, a leading brand in the industry.

5 min read

Decoding the Distinction: Marketing vs. Public Relations Agencies – Finding Your Perfect Match

The distinction between Marketing and Public Relations can often blur, as they both play vital but distinct roles in shaping a company's brand identity and public perception. While they share similarities, they are not interchangeable; rather, they complement each other in a cohesive brand strategy. Some may mistakenly view them as competing options, but in reality, they offer unique advantages that can be leveraged individually or in tandem.‍

6 min read

Unlocking Success: Affiliate Marketing 101

Imagine a world where earning money isn't confined to the conventional nine-to-five grind. Picture yourself making profits at any moment, from any corner of the globe, even as you indulge in other pursuits. 

6 min read

Amazon's Summer Beauty Haul Is Coming Back In 2024

It’s the second year in a row that Amazon brings back its Summer Beauty Haul, live from 12 a.m. PST on May 13 through 11:59 p.m. PST on May 19. This announcement comes as Amazon has just teased a July return to its well-known Prime Day event.

3 min read

Coca-Cola Marketing Strategy: A Comprehensive Case Study

Coca-Cola's marketing strategy is one of the most effective testaments in the marketing game and we can all learn a lot from it. Introduced over a century ago, Coca-Cola remains the world’s most consumed soda, illustrating its unparalleled ability to engage and captivate consumers globally.

9 min read

Top 10 Brand Collaborations Of 2024 - So Far

In 2024, brand collaborations have become increasingly important, resulting in interesting and surprising consumer-responsive partnerships. These partnerships not only raise the bar for sales but also for brand identity and consumer engagement.

5 min read

Domino's "You Tip, We Tip," Campaign Earns You A Tip If You Tip.

You’ve probably come across the tip screen many times on a regular outing. In 2024, Domino's Pizza will take a unique approach to alleviate what's been coined "tipping fatigue" by incentivizing customers to continue the practice of tipping. Customers are dealing with inflation and rising living costs right now, which makes all extra costs, like tips, feel heavier.

3 min read

Tesla Fires Entire Marketing Department in Recent Layoffs

It may come as a shock that Tesla has decided to lay off all of its marketers, particularly in this day and age when brand awareness and communication are crucial. While industry heavyweights like GM and Ford are spending billions on worldwide advertising campaigns, Tesla has taken a very different tack.

5 min read
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