Jeffree Star is one of the biggest names in the beauty world, and fans often wonder how much Jeffree Star is worth. As of 2025, Jeffree Star’s net worth is estimated to be around $200 million, placing him among the wealthiest content creators. This astronomical fortune didn’t happen overnight – Star leveraged early internet fame, a savvy cosmetics business, and multiple ventures to build his empire. In this article, we’ll explore Jeffree Star’s journey from MySpace musician to makeup mogul, break down his income sources, and peek into his lavish lifestyle and assets. From Jeffree Star Cosmetics to a Wyoming yak farm, and from charting music to YouTube stardom, here’s everything you need to know about Jeffree Star’s net worth in 2025, his career, businesses, and controversies.

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Early Life and Background

Jeffree Star was born Jeffrey Lynn Steininger Jr. on November 15, 1985, in Los Angeles County, California. His early life was marked by both creativity and tragedy. When Jeffree was just six years old, his father died by suicide, leaving Jeffree to be raised by his mother, Marra Shubyann Lindstrom, who worked as a model. Growing up in Orange County, Jeffree developed an interest in makeup at a young age – he would experiment with his mother’s cosmetics and even convinced her to let him wear makeup to school by junior high. This unconventional self-expression set the stage for his bold persona later on.

After graduating from Pacifica High School in 2002, Jeffree legally changed his last name to Star and moved to Hollywood to pursue his dreams in beauty and fashion. In Los Angeles, he hustled to make ends meet by taking on various jobs in the makeup and fashion industry – from working at makeup counters to doing freelance makeup for weddings and photoshoots. Jeffree’s ambition and unique style helped him start making celebrity connections. He has recalled sneaking into Hollywood clubs on weekends (using a fake ID) to meet potential clients, where his striking looks and makeup skills often landed him gigs as a personal makeup artist for celebrities. These early experiences gave Jeffree a footing in the entertainment world and a growing confidence in his brand.

Music and MySpace Fame

In the mid-2000s, Jeffree Star’s colorful personality and talent found an ideal platform on MySpace, the pre‑Facebook social network. He began posting bold photos, music, and blogs on MySpace, quickly amassing a huge following. Jeffree’s androgynous appearance and outspoken attitude stood out – his MySpace photo shoots would get tens of thousands of comments, and by around 2006 he became the most‑followed person on the platform. Fans were drawn to his candid commentary on self‑image, confidence, fame, and beauty, which he shared alongside striking images of himself. This MySpace fame helped Jeffree build a personal brand and audience even before YouTube or Instagram existed.

Encouraged by his online popularity, Jeffree ventured into a music career. He befriended drummer Samantha Maloney (from the band Peaches), who urged him to record songs. Jeffree’s music was a blend of electronic pop and edgy lyrics that matched his flamboyant image. In 2009 he independently released his debut studio album Beauty Killer, which made an impression on the charts – it reached #7 on the U.S. Billboard Top Electronic Albums chart. One of the album’s notable tracks, “Lollipop Luxury,” even featured rapper Nicki Minaj, an early indicator of Jeffree’s ability to collaborate with big names. With his neon hair, dramatic makeup, and fearless persona, Jeffree toured and performed, cultivating a dedicated fanbase in the alternative music scene.

By 2010, Jeffree Star’s rising profile caught the attention of Akon, the R&B singer and music executive. Akon signed Jeffree to his Konvict Muzik label, famously dubbing him “the next Lady Gaga.” However, the partnership didn’t pan out; creative differences emerged and the planned second album was never released. Jeffree later described signing that record deal as “the biggest mistake I’ve ever made,” and by 2013 he decided to walk away from the music industry altogether. Despite releasing only one album, Jeffree’s MySpace and music era established him as an internet celebrity – and gave him the initial capital (and lessons learned) to pivot into his next chapter.

Rise in the Beauty Industry and Launch of Jeffree Star Cosmetics

Leaving music was a turning point for Jeffree Star. In 2014, with little money left and feeling “essentially bankrupt” after his music career ended, Jeffree took a leap of faith into the beauty business. He invested his remaining savings to launch Jeffree Star Cosmetics, an independent makeup line that he hoped would turn his internet fame into a viable business. It was a huge risk – but one that would ultimately transform him into a makeup mogul.

Jeffree debuted his cosmetics brand with a focus on products as bold as his personality. The first release was a set of Velour Liquid Lipsticks in late 2014. Thanks to Jeffree’s loyal online following and savvy promotion, the initial stock (about 30,000 units) sold out within minutes of launch. The buzz was palpable – makeup fans were drawn to the highly pigmented, long‑lasting lip colors and to Jeffree’s persona as the face of the brand. He ensured from the start that all products were vegan and cruelty‑free, aligning with values important to many consumers. Following the instant success of the lipsticks, Jeffree Star Cosmetics rapidly expanded its range: lip scrubs, eyeshadow palettes, highlighters, apparel, and accessories (like the star‑shaped mirror that became an icon on its own) soon followed.

A key element of Jeffree’s beauty industry rise was his mastery of social media marketing, especially on YouTube. Jeffree had started his YouTube channel back in 2006 during his music days, but around 2015 he shifted its focus to makeup tutorials, product reviews, and glimpses of his lavish life. His authenticity and over‑the‑top style made his videos hugely popular. As a result, his YouTube channel ballooned to over 15 million subscribers (with more than 2.5 billion total views) by the end of the decade. Each time Jeffree Star Cosmetics launched a new collection, Jeffree would unveil it on YouTube, generating massive hype that led to immediate sell‑outs online. This direct line to consumers gave him an edge over traditional cosmetics brands.

By the late 2010s, Jeffree Star had firmly established himself in the beauty industry. His cosmetics were not only a hit online but also made inroads into physical retail. In 2018, Jeffree Star Cosmetics was picked up by Morphe, a trendy makeup retailer, with products like the “Blue Blood” eyeshadow palette drawing crowds to store launches. At its peak, Jeffree claimed his makeup line was grossing over $100 million in annual revenue – an astonishing figure for a brand that was just a few years old, privately owned, and fueled primarily by social media marketing. While that revenue figure was not publicly verified (since the company is private), it’s clear that Jeffree’s gamble paid off tremendously. In just a few years, he went from nearly broke to a wildly successful beauty entrepreneur, reinventing himself and setting the stage for an even greater fortune.

Business Ventures and Brand Partnerships

Jeffree Star didn’t stop at being a YouTuber or selling a few lipsticks. He strategically expanded his brand through multiple ventures and partnerships beyond the core cosmetics line.

Killer Merch

Early on, he founded Killer Merch, a company that produces and distributes merchandise for Jeffree Star Cosmetics and other influencers. Operating out of a large warehouse facility with dozens of employees, Killer Merch became a lucrative side enterprise, handling everything from hoodies emblazoned with Jeffree’s logos to tour merch for other internet stars. By owning his merchandising and fulfillment pipeline, Jeffree not only earned more income but also gained full control over his brand’s distribution.

Jeffree Star Skin & Pets

Jeffree expanded into related product lines. In 2021, he launched Jeffree Star Pets, offering toys and accessories for animals. The following year, he introduced Jeffree Star Skin, a skincare line featuring moisturizers, cleansers, and scrubs, capitalizing on his beauty expertise to branch into skincare. These spin‑off ventures tapped into Jeffree’s existing fanbase and added new revenue streams.

Collaborations

One of the most famous partnerships was with fellow YouTuber Shane Dawson. In 2019, the limited‑edition “Conspiracy” makeup collection under Jeffree Star Cosmetics generated tens of millions in sales, proving Jeffree’s ability to create viral products. He also had a long‑running partnership with Morphe Cosmetics – co‑creating brush sets and stocking his brand in Morphe stores (though Morphe later ended the partnership in 2020 amid controversy).

Investments

Jeffree has invested in the cannabis industry, owns a fulfillment and shipping center dubbed Scorpio Logistics in Casper, Wyoming, and holds an extensive collection of luxury items like Hermès Birkin bags. Altogether, Jeffree Star now oversees around ten different businesses, ranging from cosmetics and skincare to merch, logistics, and even a yak ranch. Diversifying his empire ensures multiple income streams and adds stability to his fortune.

Jeffree Star’s Net Worth in 2025: Income Breakdown

Estimating a personal fortune is never an exact science, but analysts and Jeffree himself place his 2025 net worth at about $200 million. Here’s how that figure adds up—laid out in a short explanatory paragraph followed by quick‑hit bullet points for clarity.

Jeffree’s money flows from a web of businesses he fully or partially owns. The crown jewel is still Jeffree Star Cosmetics, a direct‑to‑consumer brand with high margins and a fiercely loyal customer base. Layered on top are YouTube ad checks, influencer sponsorships, merchandising through Killer Merch, newer spin‑offs like Jeffree Star Skin and Jeffree Star Pets, and a grab‑bag of investments ranging from Wyoming real estate to cannabis. Add in a few passion projects—yes, even yak jerky—and the cash keeps rolling in.

• Jeffree Star Cosmetics: Tens of millions in annual sales, privately held, high profit margins.
• YouTube & Social Media: AdSense, livestream tips, and sponsored posts can generate $15–20 million in a busy content year.
• Merch & Spin‑Off Brands: Killer Merch plus skincare, pet products, and limited drops—steady seven‑figure boosters.
• Investments & Collectibles: Profitable property flips, stakes in cannabis, a logistics center, and a multi‑million‑dollar designer handbag and super‑car collection.
• Star Yak Ranch: A smaller but growing revenue line—yak meat, jerky, and agri‑tourism that prove no niche is too odd to monetize.

Taken together, these diverse streams comfortably support eight‑figure annual earnings and underpin the nine‑figure fortune he enjoys today.

Real Estate, Car Collection, and Wyoming Yak Farm, Car Collection, and Wyoming Yak Farm

Real Estate

Jeffree’s real estate portfolio includes:

• Former Calabasas mansion (sold for $3.4 million)
• Hidden Hills estate purchased for $14.6 million and sold for $16.7 million
• A sprawling Wyoming ranch totaling over 570 acres, home to Star Yak Ranch and his new headquarters

Luxury Cars

Jeffree owns around 25 luxury cars, often custom‑painted in pink or other vibrant colors. Brands include Rolls‑Royce, Lamborghini, McLaren, Bentley, Aston Martin, and Ferrari. The collection is valued at over $2.5 million.

Star Yak Ranch

In Casper, Wyoming, Jeffree operates Star Yak Ranch with more than 500 yaks. He breeds yaks, sells yak meat and jerky, and runs the downtown Jeffree Star Store that combines makeup, yak products, and a mini museum of his career and car collection.

Notable Controversies and Public Image

Jeffree Star’s career has been marked by significant controversies:

• Past Offensive Remarks: Early 2000s videos resurfaced showing him using racist slurs, for which he later apologized.
• Feuds: Public disputes with Kat Von D, Kylie Jenner, James Charles, and others kept him in headline drama.
• Business Fallout: Retailer Morphe severed ties in 2020 after renewed backlash, pulling his products from stores.
• Allegations: 2020 reports alleged sexual misconduct and hush‑money payments; Jeffree denied wrongdoing.

Despite these issues, Jeffree retains a loyal fanbase, allowing his businesses to remain profitable. His public image is polarizing—admired for entrepreneurship, criticized for past behavior—yet he consistently rebounds and rebrands.

Key Takeaways

Jeffree Star’s journey from MySpace sensation to multimillionaire makeup mogul showcases the power of personal branding and digital entrepreneurship. Key points:

• Net worth sits at about $200 million in 2025, fueled primarily by Jeffree Star Cosmetics.
• Diversified ventures (merch, skincare, pets, logistics, yak farm) create multiple revenue streams.
• Luxurious assets—including mansions, supercars, and designer collections—underscore his lavish lifestyle.

Love him or loathe him, Jeffree Star remains one of the most fascinating and financially successful figures in the influencer era, proving that bold creativity and relentless hustle can turn internet fame into a diverse, nine‑figure empire.

FAQ

What is Jeffree Star’s net worth in 2025?

Jeffree Star’s net worth is estimated at about $200 million, driven by Jeffree Star Cosmetics, YouTube earnings, merchandise, and diverse investments.

How did Jeffree Star get rich?

Most wealth comes from Jeffree Star Cosmetics’ high-margin sales, plus YouTube ad revenue, merchandise via Killer Merch, real-estate flips, and his Wyoming yak ranch.

Does Jeffree Star still make YouTube videos?

Yes. While uploads are less frequent, his 15-million-subscriber channel still generates millions in views and steady AdSense and sponsorship income.

What businesses does Jeffree Star own besides cosmetics?

He operates Killer Merch, Jeffree Star Skin, Jeffree Star Pets, a logistics center, cannabis stakes, and Star Yak Ranch selling yak meat and products.

Why is Jeffree Star controversial?

Past racist remarks, public feuds with beauty influencers, brand fallouts, and misconduct allegations have made his career polarizing despite continued financial success.