In the past few years, the streaming business has become so competitive that even major companies like Netflix struggle to keep subscribers loyal for a long period, as the variety of alternatives allows users to switch on and off all the time. Geo-restrictions are another reason—because sometimes people cannot find enough content available in their country, and it feels like they’re not getting enough value for their money.

In this context, bypassing such restrictions is undoubtedly a game changer. Most users who are looking for more titles on their screens opt for proxy servers to virtually change their IP address and take advantage of what streaming catalogs actually contain—particularly in the U.S., where the offerings are the most extensive.

As streaming platforms partner with one another to deliver more attractive offers, geo-restrictions reappear, and using a proxy server becomes even more valuable. In this article, we highlight 3 partnerships that are not exclusive to the U.S. market and are worth paying attention to

Of course, using a proxy to become part of a foreign audience should be done through reliable platforms that offer different types of proxies—especially residential proxy servers. Keep in mind that such solutions reduce the risk of being detected by streaming services, as the re-routing goes through a real residential address.

‍

Netflix & TF1: Live French TV Arrives on Netflix France

This is the first time Netflix will offer a traditional live TV channel on its platform, turning it into a one-stop place for both streaming and live TV in France. It’s a big deal, similar to a major U.S. network like CBS or NBC letting a streaming service carry its live channels, and it shows how streaming and broadcast TV are starting to merge. 

On the other hand, TF1 commands a huge audience in France – the TF1 group reaches about 58 million viewers monthly on its broadcast channels, and its TF1+ service serves 35 million streaming users. In fact, TF1 alone holds roughly 24% of the French TV market, a share larger than any single American network enjoys. 

By teaming up, Netflix gains a trove of local content (from hit reality shows like The Voice to live sports like football matches) to keep French viewers engaged daily, while TF1 can “reach unparalleled audiences” on a top streaming platform and offer advertisers new eyeballs. 

MLB.TV & NBC Sports: Local Baseball Streams with No Blackouts

In the United States, Major League Baseball took a big step into regional streaming. MLB partnered with NBC Sports’ regional networks to offer local MLB game broadcasts via MLB.TV – the league’s streaming service – for the 2025 season. This new deal covers three teams with NBC Sports channels: the Oakland A’s (NBC Sports California), San Francisco Giants (NBC Sports Bay Area), and Philadelphia Phillies (NBC Sports Philadelphia). 

Fans in those teams’ home markets can now stream every local game live (and on-demand) through MLB.TV, including the regional pre- and post-game shows, with no cable subscription and no blackout restrictions. To subscribe, locals can purchase team-specific packages (e.g. A’s or Giants for $19.99 per month, or Phillies for $24.99 monthly) and even bundle it with the nationwide MLB.TV out-of-market package.

This is part of MLB’s broader push to eliminate the dreaded local blackouts that long frustrated baseball fans. With this NBC Sports partnership, a whopping 26 of 30 MLB teams now have a direct-to-consumer streaming option in-market, covering nearly 90% of clubs and effectively solving the blackout issue for most local fans. The impact on engagement has been evident – MLB.TV just enjoyed record usage, with 14.5 billion minutes of games streamed last season, up 14% from the previous year’s high. 

Netflix & WWE in Canada: A New Home for Wrestling – Accessible Globally

Another game-changing alliance is between Netflix and World Wrestling Entertainment (WWE) – and Canada emerges as a big winner. Beginning January 2025, Netflix will become the exclusive home for WWE’s flagship shows in Canada, streaming WWE Raw live every Monday night alongside other marquee programs like SmackDown and NXT, plus monthly pay-per-view events like WrestleMania. 

This ten-year partnership (reportedly worth $5 billion to WWE) is a milestone for Netflix’s foray into live sports entertainment. It’s also a huge boon for Canadian wrestling fans: previously they needed cable channels (like Sportsnet 360) and the separate WWE Network to follow all the action. Now, all they need is a Netflix subscription – WWE content is included on all tiers – making Netflix a one-stop hub for wrestling in Canada. Episodes stream live at 8 p.m. ET and are available on-demand shortly after, with even 12 past seasons of WWE shows already in Netflix’s library.