Adobe Express now includes TikTok's AI-powered Creative Assistant, transforming content creation and marketing for businesses and creators. This integration meets the need for a more streamlined way to create content across multiple platforms, giving users better tools to create and promote content.
The decentralized Twitter rival, Bluesky, is making moves as it gets ready to launch its underlying protocol, the AT Protocol, and opens to the public. Bluesky is removing its invite-only sign-up process and allowing anyone to sign up, having amassed over two million users during its closed beta phase.
The publishing and streaming industries are in a major uproar over Spotify's entry into the audiobook market with the addition of 200,000 titles to its premium service. Its expansion has resulted in significant operating losses despite being a calculated move to broaden its offerings and draw in new customers.
Reddit's valuation has been a focal point of discussions as it approaches its initial public offering (IPO). Reddit, the iconic 18-year-old social media platform,'s recent developments in private share trades have complicated the company's valuation story.
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In a move to adapt to user preferences and maintain relevance, Instagram has launched its latest feature, "Flipside,” providing users with an alternative profile option offering a private and personalized space for sharing content, similar to what “Finsta” already is.
This distinctive style, characterized by fur coats, animal prints, voluminous hair, red lips, and chunky gold jewellery, has swiftly become a trend, challenging the previous clean girl look of 2023. Emerging from TikTok, the trend made its mark on celebrities, influencers, and even high-end runways.
Bluesky, a decentralized social media platform, has emerged as a promising alternative in the realm of social networking. Jack Dorsey, the former CEO of Twitter, came up with the idea for Bluesky, which seeks to change the established social media structure by introducing a decentralized model.
TikTok has once again taken a step to redefine the app’s user experience with their new update. On December 18, 2023, TikTok introduced a game-changing update tailored specifically for larger screens, offering a dedicated version for tablets and foldable devices.
Pinterest has experienced a remarkable resurgence in 2023, with Gen Z leading the charge to new heights of popularity. While Millennials may have initially popularized the platform, the influence of Gen Z has propelled Pinterest into a unique position, making it a significant player in the social media arena.
Where opinions can go viral in an instant, no brand is immune to the power of consumer voices. Chipotle, the beloved fast-food chain celebrated for its fresh ingredients and customizable options, recently found itself in the midst of a social media storm.
TikTok has just released its official year-end summary, providing a thorough rundown of the app's most popular content from 2023. Girl dinners and the Roman Empire are just two examples of the viral phenomenon that visitors can revisit in this article.
The ability to reach millions of users worldwide in real-time makes social media an indispensable resource for businesses looking to promote their products or services.
In a surprising move, Meta has decided to pull the plug on Messenger chats on Instagram, discontinuing the cross-app feature that merged the messaging platforms of these two popular social media platforms.
In the rapidly evolving landscape of digital marketing, where every aspect of business operations undergoes scrutiny for improvement, the often-overlooked linchpin to success is the digital audit. Just as businesses meticulously audit finances, in-house performance, and operations, a comprehensive digital audit is equally critical for steering digital marketing strategies towards unparalleled success.
In a surprising move, Meta has announced its decision to discontinue Messenger chats on Instagram, effectively severing the cross-app feature that merged the company's messaging platforms.
Branding in the cosmetics and beauty industry is more than just marketing; it's an expression of a company's values and a way to differentiate itself from the pack.
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The Toronto International Film Festival (TIFF) has returned, and film lovers from all over the world are once again excitedly looking forward to this incredible celebration of cinema. The TIFF is known worldwide for its prestige and influence.
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A cultural phenomenon that has captivated Canadians for generations, Toronto's Canadian National Exhibition (CNE) is more than just an annual event. The CNE's marketing team puts in a lot of effort behind the scenes to draw crowds despite the thrilling rides, mouthwatering food options, and entertaining performances.
Are you seeking an extraordinary cocktail experience for your next event? Look no further than MIX6IX, a leading bartending company with a passionate and energetic team of hospitality professionals dedicated to making your special occasions truly unforgettable.
Squid Game has been on top of the world ever since the show was launched on September 17, 2021. Brands have jumped on the hype train knowing Squid Game is the world’s sensation and using their little twists on advertising will make customers engage in their brand more. Tieing the social trends with your product is a great way to grab the attention of your audience.
Digital and social media networks are thriving – especially those focused on building authentic and genuine connections.
With the popularity of short video content on the rise, have you considered Instagram Reels for your business yet?
COVID-19: Increase in online and digital activities. In July 2020, 43% of adults aged 16 to 64 spent a longer time using social media.
Instagram is “no longer a photo-sharing platform.” and prioritizes video marketing. The head of Instagram Adam Mosseri recently announced that the app is “no longer a photo-sharing platform.”
Need fresh fall content ideas in 2025 that actually resonate and convert? Use this practical guide to plan seasonal stories, short-form video series, UGC challenges, email plays, and local moments that turn sweater-weather attention into real business.
Looking for the best Halloween costume ideas for 2025? Here are the trending Halloween costumes in 2025 that are not only iconic but are guaranteed to be unforgettable. Paired with easy styling cues, we have you set for the best Halloween costumes of 2025.
Meta has rolled out Reels trending ads globally and introduced fresh ad formats and targeting updates. Here’s a step-by-step guide to understanding the changes and how your brand can use them effectively.
A research-based comparison of Gap’s “Better in Denim” with Katseye and American Eagle’s Sydney Sweeney campaign. Explore ad highlights, tactics, controversies, public reaction, and verified stats on views, impressions, foot traffic, and new customers.
Discover the new Instagram Friends feature in Reels. Learn how to access the Friends tab, control your visibility, hide your activity, and see what content your friends engage with. This guide covers privacy settings, engagement benefits, and how to make the most of the Friends tab.
Discover the Instagram map feature with this complete guide. Learn how to turn location sharing on or off, control who sees your activity, explore location-tagged content, and use the Instagram map to connect with friends and creators while keeping your privacy in check.
Learn how to use the new repost feature on Instagram, how to see reposts, and how it helps creators boost content. Step-by-step answers to everything about reposting on Instagram.
Explore the complete history of social media in a timeline format—from the earliest platforms to today’s AI-driven feeds. Learn how social media evolved decade by decade.
How to go viral on Instagram in 2025: 9 bold, data-backed tactics—master algorithm secrets, Reels tricks, hashtag hacks, and timing strategies for explosive reach.
Discover how to go viral on TikTok with these proven 2025 tips. Master the algorithm, engage your audience, and skyrocket your reach fast!
The most popular new social media platforms this year are all about fast content that spills information effectively and right away. Regardless of your goal, identifying which networks are truly worth your time can be a game-changer.
Discover the fastest-growing fashion brands of 2025, from boho-chic revivals to streetwear takeovers. Explore how labels like I AM GIA, Isabel Marant, Sporty and Rich, and Alo Yoga are shaping the most popular fashion trends, blending nostalgia, sustainability, and viral social media influence.
Discover the future of SEO in 2025 with AI-driven search, Google updates, and proven optimization tips. Stay ahead with our comprehensive guide.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
AI content is shaking up the SEO world, blending speed with new ranking challenges. Learn how to adapt and keep your site visible in this tech-driven era.
Confused by sudden drops in views? Learn about TikTok’s shadow ban in 2025—from causes, detection and avoiding the unexpected content suppression.
Fashion in 2025 is stepping away from muted minimalism and diving headfirst into a world of color, excess, and statement-making looks. Maximalism is reclaiming its throne. Meanwhile, boho-chic is making a stylish comeback. If you’re ready to update your closet or simply love talking fashion, read on to find out why these 2025 fashion trends will be everywhere.
In this roundup, we’re looking at the coolest Valentine’s Day advertisements that strike arrows in our heart, each for its own unique reason. Whether they’re sweet or funny, each ad provides a moment of emotional connection, proving that on a day dedicated to love, a smart campaign can give us all the feels.
Nothing captures fashion quite like following the best fashion influencers or best fashion creators on social media. Here’s our curated list of 2025’s must-follow names, each offering a distinct flair. These trendsetters serve up a fresh dose of inspiration—whether it’s streetwear, timeless minimalism, or whimsical escapism.
We see it everywhere now—lip gloss showcased next to a perfectly glazed doughnut and even designer handbags on a café table, flanked by cappuccinos and chocolate truffles. We especially see it in brands like Rhode, Glossier and Too Faced. This deep-dive look at the underlying psychology of the Rhode food marketing.
For business owners, the challenge is choosing the right social media platforms that align with brand identity and marketing goals. Gone are the days when a few channels monopolized user attention; nowadays, an effective presence often involves multiple outlets, each meticulously leveraged as part of a cohesive social media strategy for businesses.
Discover the RedNote app, also known as Xiaohongshu, a rising social media and e-commerce platform. Learn about its features, lifestyle content focus, and how it compares to TikTok amid growing ban discussions.
Instagram updates Stories Highlights with a dedicated tab, improving profile layouts and user experience. Rolling out late 2024, available to all by early 2025.
Explore how the most followed sports team harnesses Instagram’s global reach, blending performance, storytelling, and fan engagement to redefine modern sports fandom.
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