Latest Business Articles

Name: Brand Vision — Chicago
Address: 30 N Michigan Ave, Suite 504, Chicago, IL, 60602, US

Amazon Web Services: How Online Stores Can Achieve Their Full Potential

Is increasing the number of visitors to your website something you're interested in? Is your business expanding, and you're looking to boost sales even further? These goals can be achieved and your business can reach new heights with the help of an Amazon integration. Not only can AWS help businesses with their global expansion plans, but it can also be a great option for website owners looking for a reliable hosting service.

Sep 13, 2024

1 min read

9 Effective Strategies to Grow Your Roofing Business

It's a challenging task when you think about growing or expanding your roofing business, isn't it? With the constant need to change according to the market and adapt to new trends, standing out from the large-scale competition that's in the market can turn out to be difficult at times. However, with great planning come great results. One can grow a successful business if they know their target audience and deliver good quality work every time. It demands a strategic combination of exceptional customer service along with various marketing techniques.

Sep 9, 2024

1 min read

What degree is best for web design?

Choosing the right degree can be a real headache, especially for someone who is thinking seriously about starting a new career. Ideally, if you want to get a promising and long-term career as a web designer, you really need to pick the right degree.

Sep 9, 2024

1 min read

AI in Content Creation: How Young Creators are Using Technology to Stand Out

In today's digital age, the landscape of content creation is rapidly evolving, with Artificial Intelligence (AI) at the forefront of this transformation. Young creators, in particular, are harnessing the power of AI to distinguish themselves in a crowded online space. But how exactly are they doing this?

Sep 9, 2024

1 min read

Why Partnering with a Shopify Plus Expert Is a Smart Business Move

Running a thriving internet-based business necessitates forming alliances and leveraging specialized knowledge to succeed online effectively. One valuable collaboration that could significantly boost business operations is joining forces with an expert who is well-versed in Shopify Plus services. This piece will delve into the reasons why aligning with a Shopify Plus specialist is a wise and advantageous decision for any business entity.

Sep 7, 2024

1 min read

Is it Worth Taking a Loan to Develop Your App or Game?

Developing a successful app or game takes significant upfront investment. With development costs often ranging from 50,000 to well over 250,000, funding these projects is no small feat - especially for first-time founders or bootstrapped startups. This leads many entrepreneurs to consider financing app and game development through loans. But is taking on debt wise? Or necessary? Let’s weigh the pros and cons.

Sep 4, 2024

1 min read

Transform Your Ecommerce Email Design: Top trends and tips for 2024

If you’re serious about your Ecommerce email marketing, you probably put a huge amount of time and effort into the actual content of your mails - but what about the design ?

Sep 3, 2024

1 min read

Create a Professional Logo for Free: A Step-by-Step Guide

In the crowded marketplace of today, a logo is more than just a pretty image—it's the face of your brand. It’s often the first thing people notice about your business, and it plays a significant role in making a lasting impression.

Sep 3, 2024

1 min read

How Event Management Software Can Enhance Team Building Workshops

Organizing a successful team-building workshop requires meticulous planning and execution, and that’s where event management software comes into play. These tools assist organizers in simplifying logistics, tracking participant engagement, and ensuring smooth communication.

Sep 2, 2024

2 min read

Keyword Monitoring: Expert Hacks That Bring Results

How do I get keyword rankings? Read a comprehensive guide with expert tips to learn how to track your queries effectively and achieve excellent SEO results!

Aug 29, 2024

1 min read

Top Web Design Trends in 2024

Web design will change as digital technology keeps advancing at a quick speed. As of 2024, there are 5.35 billion internet users worldwide, all of whom rely on the functionality and design of websites. This is what essentially drives the constant need for web design developments.

Aug 26, 2024

1 min read

The Future of E-commerce in the Automotive Industry: How Online Sales Are Disrupting Car Dealerships

The main force behind the revolutionary period the automotive sector is currently experiencing is the quick uptake of e-commerce. Brick and mortar stores face new difficulties as online sales platforms alter the car-buying experience. This pattern reflects shifting consumer tastes as well as the wider effects of digital technology on the automotive industry.

Aug 26, 2024

1 min read

Development of the Instagram Account: 5 Types of Tools That Can Help

It is important for any business or content creator to be present on popular social media platforms and try to gain as many followers as possible. The development of an exciting Instagram profile requires a strategy and the right equipment. In this article, you will discover 5 types of tools that are vital when it comes to building an Instagram account.

Aug 22, 2024

2 min read

Harnessing the Power of Explainer Videos to Boost SaaS Conversions

In the cutthroat world of Software as a Service (SaaS), it’s tough to attract notice—and even tougher to turn prospects into die-hard customers. But there’s a tactic that could help you do just that: explainer videos. An explainer video is a short, engaging video that explains complex topics in simple, compelling language. Done well, video production for SaaS can make a big difference when it comes to converting leads into customers.

Aug 20, 2024

1 min read

Smart Devices: What They Are & Why Businesses Need Them

Every business wants to improve its operations. The first instrument you typically turn to is optimization. That is, you analyze the current flow and find opportunities for optimization. But these opportunities aren’t unlimited. At a certain point, you just can’t achieve further improvements without implementing new technology. Here, the choice is very wide. Below, we’ll focus specifically on smart devices—hardware solutions that bring a lot of change to your business’s operations.

Aug 20, 2024

1 min read

Revolutionizing Email Marketing: Video Editing for Higher Conversions

Explore how integrating video editing techniques into email marketing can significantly boost conversions. Use a video cutter to craft engaging email content.

Aug 15, 2024

2 min read

Proven Marketing Strategies to Attract Students

Marketing to students takes time, patience, and creative thinking. Today’s students are discerning and socially conscious, and they can spot a phoney a mile off. So, what’s the best way to grab the attention of this fast-moving, meme-loving crowd? Let’s look at seven ways that actually work, with some examples to guide the way.

Aug 15, 2024

1 min read

Future Trends in Penetration Testing as a Service: What to Expect

Penetration Testing as a Service is rapidly changing traditional ways businesses defend against cyber threats. In the light of growing cyberattacks, the importance of penetration testing can hardly be overstated.

Aug 15, 2024

2 min read

How to Instantly Create Sales Emails with AI

Discover how AI can effortlessly create personalized, effective sales emails using tools like Snov.io, Instantly, ChatGPT Email, Reply.io, and Lavender.

Aug 13, 2024

2 min read

The Role of Personalization in SEO: Tailor Your Content to User Interests

Learn How to Use the Connection between Personalization and Optimization for Business Success. Search engine personalization campaigns will help create content that your target audience loves. Know how to handle it correctly!

Aug 7, 2024

2 min read

The Essential Guide to Diversifying Investments for Small Business Owners

Running a small business is no small feat. It demands grit, passion, and unwavering dedication. Yet, amidst the hustle and bustle, many entrepreneurs overlook a crucial aspect of financial health: diversifying their personal investments. Relying solely on your business can be risky, akin to putting all your eggs in one basket. By spreading your investments, you can safeguard your future and ensure stability even in turbulent times. Ready to discover how to secure your financial future? Let's dive in.

Aug 7, 2024

2 min read

5 Reasons to Implement the Best Retail Merchandising Apps

The retail industry is undergoing a revolution powered by an array of digital technologies that are fundamentally reshaping the way retailers interact with their customers. At the heart of this transformation lies the merchandising app, a tool that can streamline operations, improve customer engagement, and drive business growth.

Aug 6, 2024

2 min read

Top Software Development Trends and Predictions

As technology continues to evolve at a breakneck pace, staying informed about the latest trends and future predictions in software development is crucial for developers and businesses alike. By understanding these emerging trends, you can better prepare for the changes ahead and leverage new opportunities to drive innovation. In this post, we’ll explore the key trends shaping the current landscape of software development and make predictions about where the industry is headed.

Aug 1, 2024

3 min read

Is Digital Marketing Essential for Your Plumbing Business?

As the world gets increasingly digitized, it is becoming extremely crucial for every business to tap into the benefits of digital marketing solutions to improve its brand awareness and reach. Now, why do you need to implement digital marketing strategies as a plumbing business? Well, the truth is that traditional marketing efforts are not enough to meet the growing needs of the plumbing industry, and one needs to have a solid online presence if they genuinely want to witness a positive difference.

Aug 1, 2024

2 min read

Subway Franchise Opportunities: Is It a Worthwhile Business Choice?

When most people think of fast-food franchises, Subway often comes to mind. With thousands of locations in over 100 countries, the sandwich giant has built a brand recognized for customization, affordability, and a relatively “healthier” image compared to some other quick-service restaurants.

Dec 19, 2024

Saina N

9 min read

Small Business Success: Top 5 Data-Driven Marketing Tools to Know

In today’s digital marketplace, small businesses face both big opportunities and fierce competition. The key to standing out often lies in understanding your customers deeply and making informed decisions based on hard data, not just random work.

Dec 19, 2024

Saina N

8 min read

Starting a Business: Is a Franchise or Independent Venture Right for You?

The idea of starting a business often comes with a fair bit of excitement, and maybe a little hesitation. It's natural—just picture that moment: a shiny new sign above the entrance, curious neighbors peeking in, a handful of supporters already dreaming about what's on the shelves. With eyes open, a clear sense of personal values, and a realistic view of what it takes to turn plans into action, making a confident choice becomes possible.

Dec 17, 2024

Saina N

5 min read

How to Build a Successful Food Truck Business: Costs, Permits & Proven Strategies

If you’ve been, like, strolling around popular downtown districts or checking out local festivals, you’ve probably noticed that food trucks are absolutely everywhere. They’re not just about trendy tacos or craft sliders anymore.

Dec 13, 2024

Arman Tale

5 min read

Top Apps to Boost Business Productivity: Work Smarter, Not Harder

Take a closer look at some of the best productivity apps that can help you stay organized and efficient. From seamless note-taking to effective scheduling and keeping your team connected, these tools are designed to simplify your daily tasks and improve collaboration.

Dec 13, 2024

Dana Nemirovsky

4 min read

Year-End Financial Checklist for Small Business Owners

We have composed a detailed checklist intended to help guide small businesses through this sometimes-overwhelming process. A tidy guideline can set a business on the right path, letting it cross into January with a sense of direction and poise. The point is to get through it all, steady and calm, ensuring no essential tasks slip through the cracks.

Dec 13, 2024

Dana Nemirovsky

5 min read

Brand Color Psychology: How Hues Influence Emotions and Consumer Choices

Learn how colors psychology influence branding and spark emotions in customers. See how smart color choices build trust, boost recognition, and drive purchasing decisions.

Feb 25, 2025

Arash F

5 min read

Spotify vs. Apple Music: Which One Should You Have?

Explore the intricate rivalry Spotify vs Apple Music, two leading music streaming giants competing on sound quality, playlist features, and subscription benefits. From one brand’s freemium model to the other’s seamless Apple ecosystem integration, see how each platform innovates to secure its place in listeners’ daily soundtracks.

Jul 4, 2024

Arash F

7 min read

How To Use St. Patrick's Day As A Marketing Powerhouse

St. Patrick's Day presents a golden opportunity for brands, particularly those in the alcohol, food and beverage, and promotional sectors, to capitalize on the fervour surrounding this festive occasion.

Mar 4, 2024

Arash F

5 min read

An Overview Of ASOS’s Marketing Strategies

ASOS, the online fashion and cosmetics retailer, has carved its path to success through its digital marketing strategies, propelling itself to the position of the world's fourth-largest online fashion store by revenue, with net online sales exceeding 3.5 billion in revenues in 2023.

Feb 23, 2024

Arman Tale

6 min read

Everything You Need To Know About Sony’s Marketing Strategy

Sony Interactive Entertainment (SIE) plays a pivotal role in shaping the marketing strategy for the iconic PlayStation brand. At the helm of cutting-edge gaming technology, the PlayStation family, encompassing consoles such as the PlayStation 5, PlayStation 4, and PlayStation VR, falls under the jurisdiction of SIE.

Jan 26, 2024

Arash F

8 min read

Marketing Strategies That Led Hailey Bieber’s Rhode Skin To Selling Out Within Minutes.

Hailey Baldwin Bieber, an international model, social media personality, and influencer, has successfully ventured into the beauty industry with the launch of her skincare brand, Rhode. The journey began with the brand's official release on June 15, 2022, showcasing a strategic approach that seamlessly blended skincare essentials with effective marketing strategies.

Jan 10, 2024

Arash F

4 min read

Mercedes‑Benz Marketing Strategies: A Comprehensive 2025 Analysis

In the world of luxury automobiles, few names evoke the same level of prestige and sophistication as Mercedes-Benz. Renowned for its commitment to innovation, quality, and unrivalled driving experiences, Mercedes-Benz stands as a symbol of automotive excellence.

Aug 15, 2025

Arash F

7 min read

Ferrari vs Lamborghini - Unveiling the Differences in Marketing Mastery

The world of luxury sports cars is dominated by two iconic brands, Ferrari and Lamborghini. The rivalry between these automotive titans has captivated enthusiasts for decades, fueling debates about performance, design, and the sheer thrill of the driving experience.

Nov 26, 2023

Arash F

6 min read

BMW Marketing Strategy (Updated 2025): Digital, Global & EV Leadership

BMW is a standout in the highly competitive automotive industry, known not only for its luxurious and iconic vehicles but also for its innovative and successful marketing strategies.

Oct 2, 2023

Arash F

8 min read

What Brands Can Learn From Adidas's Marketing Strategy

Adidas is a well-known brand for sports equipment and apparel that originated in Germany. It started out as a small shoe company. Adolf Dassler founded Adidas with a clear vision in mind: to primarily sell soccer products.

Sep 18, 2023

Arash F

8 min read

Starbucks Marketing Strategy 2025: Releases That Keep Demand Brewing

The Starbucks Marketing Strategy in 2025: how the Starbucks fall lineup, Starbucks Rewards, cups and merch, Reserve theater, delivery and at-home channels, partnerships, and Starbucks advertising turn seasonal moments into year-round habit.

Feb 25, 2025

Arash F

6 min read

Red Bull's Top 5 Marketing Campaigns: Then and Now

Red Bull is a pioneer, visionary, and trendsetter in classic marketing initiatives. This energy drink leader has revolutionized marketing and led an extremely competitive beverage business. This thrilling trip through advertising genius explores Red Bull's top 5 marketing initiatives that have catapulted the brand to unprecedented success and impact.

Aug 31, 2023

Arash F

6 min read

Aritzia Marketing Strategy 2025: Brand, Advertising, Growth

Dive into Aritzia’s marketing strategy and brand positioning with richly detailed campaign examples, a clear view of the business model, and practical growth takeaways. This case study connects flagship retail, creator storytelling, and product heroes to the numbers that matter.

Aug 15, 2025

Arash F

6 min read

Breaking Barriers: Fenty Beauty's Marketing Strategy

Fenty Beauty, the brainchild of global superstar Rihanna, stormed the beauty industry in 2017, revolutionizing the way cosmetics are marketed and sold.

Aug 2, 2023

Arash F

7 min read

The Magic Behind Mcdonald's Marketing Strategy

As one of the world's most recognizable fast food chains, it has left an indelible mark on global cuisine and pop culture.

Apr 3, 2025

Arash F

17 min read

Coca-Cola vs. PepsiCo: Which One Has the Best Marketing Strategy

Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.

Jul 25, 2022

Arash F

6 min read