Development of the Instagram Account: 5 Types of Tools That Can Help

It is important for any business or content creator to be present on popular social media platforms and try to gain as many followers as possible. The development of an exciting Instagram profile requires a strategy and the right equipment. In this article, you will discover 5 types of tools that are vital when it comes to building an Instagram account.

Analytics Tools

You need to know who your audience is, what type of content is trending, and how your profile is performing. Marketing analytics tools provide more profound data to help one build content and develop a brand.

Key Metrics

Analytics tools can track key metrics like:

• Followers and follower growth
• Engagement rates on posts
• Impressions
• Reach
• Website traffic from Instagram

By tracking these metrics with the help of Instagram like bot in the long term, you will understand what type of content your audience is interested in and where there is be room for growth.

Insights Comparison

Leading analytics platforms for Instagram include:

• Iconosquare: Provides engagement insights, audience demographics, competitor benchmarking, and branded analytics reports.
• Later: Tracks key metrics and has an Instagram content calendar for scheduling posts.
• Sprout Social: Features deep analytics across Instagram and other social platforms.

The data from Instagram analytics tools forms the foundation for effective account development.

Content Tools

The content shared on Instagram must be unique and must capture the attention of the audience. Content tools assist in the organization and management of ideas and content.

Content Ideation

Finding new content ideas that will best suit your brand and the people you are targeting is not always easy. Some of the tools, like Buzzsumo and Rival IQ, give content ideas by indicating the topics that are more popular and the posts of competitors.

Content Creation

Great content reflects brand identity. Tools that help with content creation include:

• Canva: Provides professional design templates and easy image editing for Instagram posts and stories.
• Over: Lets you create highly customizable graphics and visuals.
• Invideo: Converts blog posts and articles into animated videos, perfect for Instagram video content.

With the right content tools, producing quality content consistently becomes more achievable.

Automation Tools

Automating repetitive Instagram tasks is vital for saving time as your account grows. Key processes to automate include:

Follow/Unfollow

Automatically following and unfollowing accounts helps increase followers. Top automation tools for this include Combin, Plixi and Jarvee.

Commenting

Tools like Postfity feature smart commenting functions, allowing you to set rules for automatically engaging comments on posts in your niche.

Direct Messaging

DM automation tools like Chatmatic let you create customized DMs to be automatically sent to new followers, encouraging engagement. When used strategically, Instagram automation frees up time and accelerates growth.

Influencer Marketing Platforms

Influencer marketing has become mainstream on Instagram, but manually identifying and building relationships with relevant influencers can be extremely time-consuming.

Influencer marketing platforms streamline the process through features like:

• Influencer discovery/vetting
• Contact management
• Campaign tracking
• Negotiating rates/sending payments
• Leading platforms include Upfluence, Traackr, and AspireIQ

Influencer marketing, when done right, delivers excellent ROI through sponsored posts and is integral for Instagram growth.

Hashtag Tools

Hashtags are important in the discovery of content on the Instagram platform, especially if they are used strategically. Hashtag tools give suggestions of the right hashtags to be used in your content and where to place them.

Hashtag Research

Tools like RiteTag analyze top hashtags based on relevance and volume, so you can ride the most useful trends.

Hashtag Tracking

Keyhole tracks hashtag performance over time, helping decide which hashtags to keep using or drop.

Saving time on hashtag research allows for quicker content creation and engagement.

The Importance of Combining The Right Tools

All of the above-mentioned 5 categories of tools are unique in the way they operate and the advantages they provide, but the real value lies in the synergy of using them together as a set of techniques for growth planning.

The insights gathered through analytics should be used in creating content that is relevant to the target group. Automation assists in saving time, generating more content and, in turn, engaging with communities. Influencer partnerships expand reach. There are more people who see the content if it is promoted through strategic hashtags.

Applying the right tools that align with your brand creates a sustainable foundation for growth on Instagram.

Driving Real Business Value with an Instagram Account

The case of growing an Instagram account is not just a mere ego boost for many companies and organizations. When utilized strategically as part of a multi-channel marketing strategy, Instagram drives tremendous real business value in areas like:

Increased Brand Awareness

Creating Instagram content that can be shared is an effective way for brands to tell their story visually, which is always appealing. This increases the brand visibility and memorability among the consumers.

Higher Web Traffic

Instagram posts can drive massive volumes of traffic to your website by incorporating clickable links in bios and posts (for example via LinkTree). The platform's strong engagement levels lead to higher click-through rates.

Bigger Sales

With a large follower base and popular account come opportunities for direct monetization on Instagram via shoppable posts as well as sponsored content. However, even for smaller brands, Instagram serves as an acquisition channel, getting consumers into the sales funnel.

Improved Customer Loyalty

The highly visual and engaging nature of Instagram makes it easier for brands to connect authentically with customers and nurture lasting loyalty. Humanizing a brand through Instagram stories and IGTV builds stronger relationships.

Market Research Opportunities

Instagram analytics provide rich customer insights, from demographic data to feedback on new product features. This helps brands improve products based on what resonates with Instagram followers.

Recruitment Platform

It also makes it easier for companies with a strong Instagram brand to recruit and hire employees, as they can showcase their organizational culture and missions on the platform.

Therefore, although gaining thousands of followers is a fun goal, the actual benefit of cultivating an Instagram presence arises from achieving specific business goals. The tools discussed in this article will bring about fast brand growth. However, the strategy is also paramount.

Key Takeaways

Here are the major points to remember when developing your business Instagram account:

• Always incorporate analysis of data in the decision-making processes and make changes based on the outcome.
• Create high-quality content continuously using content idea/creation tools. 
• Outsource all those monotonous tasks that can be automated in order to achieve more growth without necessarily extending a lot of effort.
• Reach out to influencers within your niche to increase the audiences and authority.
• You have to be strategic in using hashtags with a goal of having their content seen by more targeted people.
• Integrate the right tools in a harmonious manner as a sub-strategy of growth.

As a platform that boasts of over 2 billion monthly active users, Instagram presents great potential for brands to reach out to a new audience and create business value.

The opportunity is to use the variety of growth and optimization tools available today effectively to establish a signal in the noise that will allow for the construction of a high-impact presence on the platform. The effective coordination of tools with creativity and strategy assists brands in creating Instagram accounts that gain followers and customers.