Athleta Launches Breast Cancer Awareness Collaboration
Athleta partners with designer Kristin Juszczyk and Susan G. Komen for Breast Cancer Awareness Month, unveiling a limited-edition Train Free Bra with proceeds funding research and support.
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Peloton Turns to AI in New Comeback Strategy
Peloton unveils Peloton IQ, an AI fitness system with smart equipment and targeted content, alongside membership price increases, to win back users.
Canada Goose and Shai Gilgeous-Alexander Launch Collab
Canada Goose and NBA star Shai Gilgeous-Alexander debut their first shoppable collab: a limited Fall/Winter 2025 line featuring a vest, parka, and pants, launching October 7.
Google Swaps Out Assistant for Gemini in Smart Homes
Google is replacing Assistant with Gemini on all Nest and Home devices, offering smarter voice controls, premium chat features, and a gradual rollout starting October 1.
Spotify CEO Steps Down After Nearly 20 Years
Spotify co-founder Daniel Ek will step down as CEO in 2026 after nearly 20 years, passing leadership to Gustav Söderström and Alex Norström as he moves into an executive chairman role.
Nicole Kidman and Keith Urban Separate After 19 Years
Nicole Kidman and Keith Urban have separated after 19 years of marriage. The longtime couple shares two daughters and had been living apart since the summer.
Bad Bunny to Headline 2026 Super Bowl Halftime Show
Bad Bunny will headline the 2026 Super Bowl halftime show at Levi’s Stadium, bringing Latin trap and reggaeton to one of the world’s biggest stages.
M&M’S x Crocs Launch Limited-Edition Collection
M&M’S and Crocs debut a colorful collab on Oct. 9 featuring candy-themed clogs and charms, available online and in 50 markets worldwide.
OpenAI Launches Instant Checkout in ChatGPT With Stripe
OpenAI introduces Instant Checkout in ChatGPT, powered by Stripe and the new Agentic Commerce Protocol. U.S. users can now shop directly in chat, starting with Etsy and Shopify merchants.
Aston Martin Partners with Champagne Bollinger in Global Luxury Deal
Aston Martin and Champagne Bollinger have signed a global partnership, uniting two luxury icons as official partners. The collaboration blends performance, heritage, and craftsmanship across global events and experiences.
Selena Gomez Marries Benny Blanco in California Ceremony
Selena Gomez and Benny Blanco are married. The couple tied the knot Sept. 27 in California after two years together, with Gomez in a Ralph Lauren gown and Blanco in a classic tuxedo.
OpenAI Rolls Out First Brand Campaign for ChatGPT
OpenAI has launched its first major brand campaign for ChatGPT, spotlighting real-life everyday uses and marking a move toward long-term brand building across TV, streaming, social, and outdoor platforms.
Wrangler and Coors Team Up for Western-Inspired Apparel
Wrangler and Coors Banquet debut their first-ever apparel collection with 20+ limited-release Western-inspired pieces, beer-painted ads, and a Legends of the West pop-up tour.
NBCUniversal Warns YouTube TV Subscribers of Blackout
NBCUniversal warns YouTube TV users could lose channels like NBC and Telemundo on Sept. 30, as a dispute over sports rights and fees threatens millions of viewers.
NikeSKIMS Debuts First Collection
NikeSKIMS launches its first-ever collection September 26, featuring seven activewear lines and over 10,000 styling options, with Serena Williams and Kim Kardashian leading the campaign.
Canada Post Workers Launch Nationwide Strike
Canada Post workers have launched a nationwide strike after Ottawa announced service changes, halting most mail and parcel deliveries across Canada.
Trump Signs Order Backing $14B TikTok Deal
Donald Trump signed an order advancing a $14 billion deal for US investors to buy TikTok’s American business, with Oracle set to secure its algorithm and safeguard user data.
Delta Partners With YouTube for Inflight Entertainment Upgrade
Delta and YouTube have struck a multiyear partnership to bring curated videos, free YouTube Premium trials, and flight attendant–curated playlists to passengers, starting Sept. 25.
Starbucks to Cut 900 Jobs and Shut Stores in $1B Overhaul
Starbucks will lay off 900 workers and close about 100 stores as part of a $1B restructuring after six straight quarters of falling U.S. sales. The coffee chain also faces mounting union pressure.
Rihanna and A$AP Rocky Welcome Baby Girl
Rihanna and A$AP Rocky welcomed their first daughter, Rocki Irish Mayers, born Sept. 13. The couple now has three children, adding to their growing family alongside sons Riot and RZA.
Canadians Cut Back on Dining Out as Costs Climb
A new Restaurants Canada report reveals 75% of Canadians are dining out less due to rising food costs, pushing restaurants into financial strain as families turn to home meals, snacks, and delivery instead.
OpenAI Expands Stargate With $400B AI Data Center Push
OpenAI, Oracle, and SoftBank are expanding Stargate with five new U.S. AI data center sites, boosting capacity to nearly 7 gigawatts and $400B+ in investment—pushing toward a $500B target by end of 2025 ahead of schedule.
Disney+ Prices to Rise Again in October
Disney+ is raising subscription prices again in October, with ad and ad-free tiers seeing increases, plus higher bundle and annual plan costs. This marks the fourth consecutive year of hikes.
Panera Collabs With Gilmore Girls for New Fall Menu
Panera’s fall menu brings back Black Bean Soup after 7 years, alongside new items like a Crème Brûlée Latte and Harvest Medley Chicken Salad, plus a Gilmore Girls promo meal on the Panera app.
Black Ops 7 Multiplayer Reveal and Beta
Call of Duty: Black Ops 7 multiplayer drops Nov. 14 with 16 maps, a new Overload mode, and the return of classics like Raid and Hijacked. The global reveal arrives Sept. 30, with an open beta kicking off Oct. 2 on all platforms.
Stone Island x New Balance Reveal 574 Ghost
Stone Island x New Balance launch the 574 Ghost on Sept. 23. All-suede design with tonal colorways in dark brown, grey, and navy.
Jimmy Kimmel Returning to Air Tuesday
Jimmy Kimmel will return to Jimmy Kimmel Live! Tuesday after ABC suspended the show over comments about Charlie Kirk’s death. Disney says the decision followed “thoughtful conversations.”
Montblanc Unveils $905 Digital Paper Tablet
Montblanc launches the $905 Digital Paper tablet with E Ink screen, stylus, and wireless charging, entering the premium e-note market against Kindle Scribe and ReMarkable.
AB InBev and Netflix Strike Global Partnership
AB InBev and Netflix sign global deal to integrate Bud Light, Stella Artois and more into shows, beer packs, and live events, expanding beyond traditional ads.
Apple’s Foldable iPhone to Mirror Ultra-Thin iPhone Air Design
Apple’s foldable iPhone, resembling two ultra-thin iPhone Airs, is expected in fall 2026 with a $2,000 price tag. Manufacturing will involve Foxconn in China.
Dunkin’ x Urban Outfitters Launch Coffee-Inspired Capsule
Dunkin’ and Urban Outfitters drop a coffee-inspired capsule collection on Sept. 29, featuring apparel, accessories, and exclusive cameras. Prices $29–$75, available in stores and online for a limited time.
Nara Smith Debuts First Fashion Collab With Reformation
Nara Smith launches her debut 20-piece capsule with Reformation, blending 1950s glamour and sustainable design. Prices $148–$448, available now online and in select stores.
Zuckerberg Unveils $799 Meta Ray-Ban Display Glasses
Meta launches $799 Ray-Ban Display glasses with built-in neural-controlled display, plus new Oakley Vanguard sports model and Horizon TV for VR streaming.
Google Adds Gemini AI to Chrome After Antitrust Win
Google integrates Gemini AI into Chrome after antitrust ruling, bringing new task automation, cross-app features, and deeper competition in the browser space.
Taylor Swift Brings ‘Showgirl’ Release Party to Theaters
Taylor Swift’s The Life of a Showgirl release party comes to theaters Oct. 3–5 with music video premieres, behind-the-scenes footage, and fan-friendly celebrations worldwide.
Kith x adidas Football Fall 2025 Drops
Kith x adidas Football Fall 2025 launches September 19 with flame-detailed jerseys, denim-infused outerwear, premium footwear, and accessories, fronted by Pogba and Dybala.
Bubly x Apple Bottoms Drop Y2K ‘Apple Bubly Jeans’ Bundle
Bubly and Nelly’s Apple Bottoms drop a limited-time “Apple Bubly Jeans” bundle featuring custom denim, apple Bubly flavor, and Y2K-inspired extras.
The Summer I Turned Pretty Movie Announced by Prime Video
Prime Video will end The Summer I Turned Pretty with a feature film written and directed by Jenny Han, delivering the final chapter of Belly’s story after Season 3.
Popeyes and Hot Ones Launch Spicy Collab Across U.S. and Canada
Popeyes and Hot Ones launch a limited-time spicy menu in the U.S. and Canada, featuring the Smokin’ Rojo Sandwich, Ghost Wings, and The Last Dab sauce. Includes app rewards, Skip delivery discounts, and a Keke Palmer reunion episode.
ABC Suspends Jimmy Kimmel Over Remarks About Charlie Kirk Shooting
ABC suspended Jimmy Kimmel indefinitely after remarks about Charlie Kirk’s killing. Trump praised the move, while Hollywood stars defended Kimmel as free speech.
McDonald’s Canada Rolls Out McVeggie Nationwide
McDonald’s Canada launches the McVeggie sandwich nationwide, offering a breaded veggie patty or spicy habanero version as part of its expanded plant-friendly menu.
Netflix Confirms Wednesday Spinoff Centered on Uncle Fester
Fred Armisen will star in a new Netflix spinoff about Uncle Fester, expanding the Wednesday universe. The series is in early development with no release date yet.
Farm Boy Shuts Down Second Toronto Store Over Pest Concerns
Farm Boy has closed its Dupont Street Toronto store for maintenance after pest citations, weeks after its Yonge location was shut down for a mice infestation.
Sabrina Carpenter and Justin Bieber to Headline Coachella 2026
Sabrina Carpenter, Justin Bieber, and Karol G will headline Coachella 2026, set for April in Indio, California, with Disclosure, Wet Leg, and FKA Twigs also on the lineup.
Google’s Gemini Overtakes ChatGPT as No. 1 Free App on Apple’s Store
Google’s Gemini app passed ChatGPT as the top free app on Apple’s Store after a viral update, adding 13 million users and boosting Alphabet’s $3.03 trillion value.
OpenAI to Launch Teen-Friendly ChatGPT With Parental Controls
OpenAI will launch a teen-friendly ChatGPT with parental controls this month, blocking graphic content and adding safeguards as the FTC probes risks to minors.
Amazon Confirms October Prime Day Dates With Early Deals Already Live
Amazon confirmed Prime Big Deal Days will run October 7–8, 2025. Early Prime Day deals on Apple, Dyson, Bissell, and more are already live.
Robert Redford, Hollywood Icon and Sundance Founder, Dead at 89
Robert Redford, Oscar-winning actor, director, and founder of the Sundance Film Festival, has died at 89 at his Utah home.
Alphabet Hits $3.03 Trillion Market Cap, Joins Elite Tech Club
Alphabet reached a $3.03 trillion market cap, joining Apple, Microsoft, and Nvidia. The surge followed an antitrust ruling and growing momentum in AI and cloud services.
Bluemercury Launches ‘Up Next’ Campaign to Redefine Aging and Beauty
Bluemercury’s Up Next campaign celebrates women 40+ by reframing aging as empowered growth, featuring icons like Belinda Carlisle and Tina Chen Craig.
Chrysler Teams Up With Snoopy and the Peanuts Gang in New Pacifica Campaign
Chrysler launches a new Pacifica campaign featuring Snoopy and the Peanuts gang, with a fall video series, merchandise line, and holiday-focused marketing push.
The Studio, Adolescence Win Big at 2025 Emmy Awards
Seth Rogen’s The Studio made Emmys history as the most awarded comedy ever, while Netflix’s Adolescence and drama The Pitt also dominated the 2025 Emmy Awards.
Apple AI Executive to Depart Next Month
Apple AI executive Robby Walker will leave the company next month after leading Siri and search initiatives, adding to a series of high-profile AI departures.
Toronto’s SickKids Named World’s Best Pediatric Hospital
Toronto’s SickKids has been ranked the world’s best pediatric hospital by Newsweek, surpassing Boston Children’s. Canada placed three more hospitals in the top 50.
Nintendo Direct September 2025: Biggest Reveals
Nintendo Direct September 2025 revealed Metroid Prime 4’s release date, Super Mario Galaxy remasters, Yoshi’s new adventure, and a big wave of Switch 2 titles.
Armani’s Will Calls for Gradual Sale of Fashion Empire
Giorgio Armani’s will directs heirs to sell stakes in his €5–12B fashion house, naming LVMH, L’Oréal, and EssilorLuxottica as priority buyers, with an IPO as an option.
Amazon and Netflix Strike Global Advertising Deal
Amazon and Netflix signed a global deal to bring Netflix’s ad inventory to Amazon’s DSP in Q4 2025, expanding advertiser access across 10 international markets.
FBI Releases Photo of Person of Interest in Charlie Kirk Shooting
The FBI released a photo of a person of interest in Charlie Kirk’s fatal shooting and recovered a high-powered rifle. Officials say they have strong video of the suspect.
Americans Mark 24 Years Since 9/11
The U.S. marked 24 years since 9/11 with memorials at Ground Zero, the Pentagon, and Shanksville, honoring nearly 3,000 victims through silence, remembrance, and tributes.
Ralph Lauren Opens New York Fashion Week
Ralph Lauren opened New York Fashion Week with a star-packed SS26 show at 650 Madison Avenue. Oprah, Jessica Chastain, and Mindy Kaling watched as bold tailoring met sensual elegance.
Charlie Kirk Fatally Shot at Utah College Event
Charlie Kirk, founder of Turning Point USA, was fatally shot at Utah Valley University. Trump confirmed his death as leaders across parties condemned the attack.
Larry Ellison Surpasses Elon Musk as World’s Richest Person
Larry Ellison passes Elon Musk as the world’s richest person, with a $393B fortune after Oracle stock surged more than 30% on AI-fueled earnings.
Lady Gaga Extends Mayhem Ball Tour Into 2026
Lady Gaga extends her Mayhem Ball Tour into 2026, with new North American dates starting Feb. 14 in Arizona and wrapping Apr. 10 in Minnesota. Tickets on sale Sept. 15.
Rosalía Stars in Calvin Klein’s Fall 2025 Underwear Campaign
Rosalía fronts Calvin Klein’s Fall 2025 underwear campaign in bold photos by Carlijn Jacobs, featuring the Icon Cotton Modal and Heritage Cotton collections.
Canada’s Wonderland to Require Chaperones for Teens During Halloween Haunt
Canada’s Wonderland will require teens under 15 to have an adult chaperone during Halloween Haunt after 6 p.m., alongside new bag, costume, and maze rules.
Ontario Minimum Wage to Rise to $17.60 in October
Ontario’s minimum wage rises to $17.60 on Oct. 1, 2025, giving full-time workers an extra $835 annually. The increase is tied to inflation, keeping Ontario among Canada’s highest rates.
Former WhatsApp Security Chief Sues Meta
WhatsApp’s ex-security chief sues Meta, alleging 1,500 staff had access to sensitive user data and accusing the company of GDPR and FTC violations. Meta denies claims.
LEGO Announces First-Ever Star Trek Sets With Teaser on Star Trek Day
LEGO confirms its first-ever Star Trek sets with a teaser on Star Trek Day. Fans speculate the Enterprise-D will launch first as details arrive soon.
Wake Up Dead Man: What We Know About the Third Knives Out Film
Netflix’s third Knives Out film, Wake Up Dead Man, premieres Dec. 12, 2025. Daniel Craig returns as Benoit Blanc with a star-studded new cast in his “most dangerous case yet.”
Justin Bieber Drops Surprise Album Swag II
Justin Bieber surprises fans with Swag II, a 23-track follow-up to Swag featuring Tems, Bakar, and Hurricane Chris. Highlights include “Speed Demon” and “Need It.”
Hudson’s Bay to Change Corporate Name After Canadian Tire Acquisition
Hudson’s Bay is set to change its legal name following Canadian Tire’s acquisition of its intellectual property. The historic retailer will retain its brand under new ownership as the court oversees the company’s restructuring and formal rebranding process under CCAA.
Listeria Outbreak Linked to Chicken Alfredo Meals Triggers Major Recall After 3 Deaths
A deadly listeria outbreak tied to FreshRealm’s chicken Alfredo meals sold at Walmart and Kroger has killed 3 and caused a pregnancy loss. Multiple products have been recalled as the CDC investigates cases across 13 states. Consumers are urged not to eat affected items.
SpaceX Starship Explodes During Texas Test, Raising Concerns Over Moon and Mars Missions
SpaceX’s Starship exploded during a routine test at its Texas Starbase facility, marking the fourth failure this year. No injuries were reported, but the rocket’s reliability is under scrutiny as it's key to NASA's Artemis Moon missions and Elon Musk’s Mars colonization plans.
Lakers Sold in Record $10B Deal: Start of Mark Walter's Reign
The Los Angeles Lakers have been sold for a record-breaking $10 billion, ending the Buss family’s 46-year legacy. New owner Mark Walter, already behind the Dodgers and Chelsea FC, takes over as Jeanie Buss remains governor. Here's what this game-changing sale means for the NBA’s most iconic team.
Tyler Perry Sued for $260M by Actor Alleging Sexual Assault on Set of TV Shows
Tyler Perry, the renowned Hollywood filmmaker and media mogul, is facing a $260 million lawsuit filed by actor Derek Dixon, who accuses him of sexual assault and harassment during their work together on the television series The Oval and Ruthless.
Nippon Steel Officially Acquires U.S. Steel in $14.9B Deal
After 18 months of uncertainty and political pushback, Nippon Steel has finalized its $14.9 billion acquisition of U.S. Steel — but not without a twist. As part of the national security agreement, the Trump administration now holds what’s known as a “golden share,” giving the U.S. government a rare level of power over a private company
Microsoft and AMD Team Up for Next-Gen Xbox Chips, Including Handheld Consoles
Microsoft is doubling down on its Xbox hardware ambitions. The company announced a multi-year partnership with AMD to co-develop custom chips for its next wave of gaming systems — spanning traditional consoles to new handhelds like the Xbox Ally and Ally X.
Trump Grants Another TikTok Extension, Avoids Immediate Ban Amid Sale Uncertainty
President Donald Trump will once again delay the ban on TikTok, extending the deadline for ByteDance to sell its U.S. operations to a domestic buyer. The new 90-day extension, announced Tuesday, gives the Chinese-owned app more time to comply with a 2024 law that demands divestiture over national security concerns.With
Streaming Officially Surpasses Cable and Broadcast as Top TV Viewing Source in the U.S.
Streaming has officially taken over as the dominant form of TV consumption in the U.S., according to new Nielsen data. For the first time ever, streaming services accounted for 44.8% of total TV viewership in May 2025, edging out the combined share of broadcast and cable, which dropped to 44.2%.
Amazon CEO Says AI Will Shrink Corporate Workforce in Coming Years
Amazon CEO Andy Jassy confirmed what many in tech have been anticipating: generative AI is reshaping the workforce, and Amazon’s corporate headcount will shrink as a result. In a memo sent Tuesday, Jassy said the company will need fewer employees to do jobs that AI can now handle.
PC Optimum Just Got New Changes — Canadians Can Now Earn Points Through DoorDash
Earning rewards just got a lot more delicious. Starting June 16, PC Optimum members can collect points not only at Loblaw stores but also through eligible DoorDash orders from restaurants and participating grocery outlets across Canada.
Intel to Lay Off 20% of Factory Workforce in July Amid Strategic Shift
Intel is preparing for another wave of major layoffs this July, with reports confirming the company will cut 15–20% of its global factory workforce. The move comes as part of a broader restructuring effort under new CEO Lip-Bu Tan, despite the company still turning a profit in several divisions.
Tesla Unveils Upgraded Model S and X With Longer Range, Sleeker Design
Tesla debuts sleeker Model S and X: up to 410-mile range, new suspension, quieter cabin—now $5k pricier as shares inch higher despite rough 2025 start.
Oilers Stanley Cup Final, Panthers One Win Away From the Cup
The Florida Panthers took control of the Stanley Cup Final with a commanding 5-2 win in Game 5, pushing the Edmonton Oilers to the brink of elimination. Despite a packed Rogers Place crowd and a golden opportunity to shift momentum, the Oilers once again came out flat. They need to bring it all for tomorrow's next game.
Mattel Taps OpenAI: First AI-Powered Barbie Toy Arrives This Holiday
Mattel teams with OpenAI to launch its first AI-powered toy this year, blending ChatGPT tech with Barbie and Hot Wheels for smarter, personalized play.
WhatsApp to Start Showing Ads in App for the First Time
WhatsApp is officially getting ads. Meta announced on Monday that its messaging platform — long famous for its ad-free, private interface — will begin displaying advertisements within the “Updates” tab, marking a major shift for the service used by over two billion people worldwide.
Kering Names Renault’s Luca de Meo as New CEO in Bold Bid for Luxury Turnaround
In a surprise shakeup at the top of French luxury giant Kering, the group behind Gucci, Saint Laurent, and Balenciaga has appointed Luca de Meo — a veteran automotive executive and former CEO of Renault — as its new chief executive.
Nippon Steel Stock Jumps 3 % After Trump Green-Lights US$14.9 B U.S. Steel Takeover
Trump okays Nippon’s US$14.9 B buyout of U.S. Steel; shares climb as US$11 B investment plan unlocks coveted American market access.
Reddit Rolls Out AI-Powered tools to Turn User Chatter Into Ad Gold
Reddit debuts AI dashboard and comment summaries so brands can spot trends and embed positive user buzz directly under their ads.
Summer Fridays Are Disappearing — But is it a Fair Trade?
It’s the end of an era for the beloved Summer Friday. Once a rising perk, the number of North American workers enjoying early Friday finishes has dropped from 55% in 2019 to just 11% today.
Snap Bets $3 B on Wearables: Consumer-Ready Smart Glasses Launch Next Year
Snap’s $3 B AR gamble goes retail: lightweight Specs smart glasses launch 2026 to challenge Meta and lure creators into everyday mixed reality.
New Perk: Executive Costco Shoppers Get $10 Off Same-Day Orders Over $150
Costco’s Executive members score a $10 Instacart credit each month on same-day orders over $150—fresh relief as grocery inflation outpaces CPI.
Siri’s AI Upgrade May Not Land Until Spring 2026—Is Apple Already Too Late?
Apple’s long-awaited Siri overhaul—powered by Apple Intelligence—won’t hit your iPhone until at least spring 2026, according to a new report from Bloomberg’s Mark Gurman. That puts its release nearly two years after it was originally teased and raises a serious question: by the time it finally arrives, will anyone still care?
Tehran Shaken as Israeli Air Assault Eliminates IRGC Chiefs and Nuclear Scientists
Israel’s massive pre-dawn raid wipes out Iran’s nuclear chiefs, sparks drone counterattack, and pushes the region to the brink of full-scale war.
