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Lakers Sold in Record $10B Deal: Start of Mark Walter's Reign

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Lakers Sold in Record $10B Deal: Start of Mark Walter's Reign

The Los Angeles Lakers are changing hands in a historic $10 billion sale, marking the end of the Buss family’s iconic 46-year run. Billionaire Mark Walter, already a minority owner and the man behind the Dodgers, Sparks, and Chelsea FC, is now taking over controlling ownership. Jeanie Buss will stay on as governor, but this officially closes the chapter on a dynasty that delivered 11 championships and helped turn the Lakers into a global sports brand.

Magic Johnson, who partnered with Walter before, called him the “best choice” to carry the team forward. Walter’s sports empire has already proven successful — just look at the Dodgers, who’ve spent big and won big under his leadership. The $10B price tag isn’t just a record for the NBA — it’s now the largest sale in U.S. sports history, beating out the Celtics and Commanders deals.

This moment is more than just a number — it’s the end of an era. Jerry Buss bought the team in 1979 and built something unforgettable: Showtime, Kobe and Shaq, the LeBron era. Now it’s a new page, and all eyes are on what Walter will do next — especially with Luka Doncic now wearing purple and gold.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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