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Insightschevron-rightchevron-rightBreaking Newschevron-rightLakers Sold in Record $10B Deal: Start of Mark Walter's Reign

Lakers Sold in Record $10B Deal: Start of Mark Walter's Reign

The Los Angeles Lakers are changing hands in a historic $10 billion sale, marking the end of the Buss family’s iconic 46-year run. Billionaire Mark Walter, already a minority owner and the man behind the Dodgers, Sparks, and Chelsea FC, is now taking over controlling ownership. Jeanie Buss will stay on as governor, but this officially closes the chapter on a dynasty that delivered 11 championships and helped turn the Lakers into a global sports brand.

Magic Johnson, who partnered with Walter before, called him the “best choice” to carry the team forward. Walter’s sports empire has already proven successful — just look at the Dodgers, who’ve spent big and won big under his leadership. The $10B price tag isn’t just a record for the NBA — it’s now the largest sale in U.S. sports history, beating out the Celtics and Commanders deals.

This moment is more than just a number — it’s the end of an era. Jerry Buss bought the team in 1979 and built something unforgettable: Showtime, Kobe and Shaq, the LeBron era. Now it’s a new page, and all eyes are on what Walter will do next — especially with Luka Doncic now wearing purple and gold.

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Dana Nemirovsky

JournalistBrand Vision

Dana Nemirovsky is a copywriter and journalist at Brand Vision Insights, with a bachelor's degree in Design and prior experience writing for a fashion magazine. She explores how culture shapes consumer behavior, highlighting shifts in marketing strategies and societal trends. With her storytelling approach, Dana offers a deeper look into how people and markets adapt to change.

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