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Microsoft and AMD Team Up for Next-Gen Xbox Chips, Including Handheld Consoles

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Microsoft and AMD Team Up for Next-Gen Xbox Chips, Including Handheld Consoles

Microsoft is doubling down on its Xbox hardware ambitions. The company announced a multi-year partnership with AMD to co-develop custom chips for its next wave of gaming systems — spanning traditional consoles to new handhelds like the Xbox Ally and Ally X.

Xbox president Sarah Bond says the chips will “unlock a deeper level of visual quality and immersive gameplay,” with AI integration set to enhance both performance and personalization — all while preserving backward compatibility with existing Xbox games.

The move expands Microsoft’s strategy to grow beyond the living room console, with cloud gaming, Game Pass, and third-party store access shaping its future. AMD, already a core partner for current-gen Xbox and PlayStation consoles, now reaffirms its role in powering Microsoft’s next-generation push.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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