Microsoft is doubling down on its Xbox hardware ambitions. The company announced a multi-year partnership with AMD to co-develop custom chips for its next wave of gaming systems — spanning traditional consoles to new handhelds like the Xbox Ally and Ally X.
Xbox president Sarah Bond says the chips will “unlock a deeper level of visual quality and immersive gameplay,” with AI integration set to enhance both performance and personalization — all while preserving backward compatibility with existing Xbox games.
The move expands Microsoft’s strategy to grow beyond the living room console, with cloud gaming, Game Pass, and third-party store access shaping its future. AMD, already a core partner for current-gen Xbox and PlayStation consoles, now reaffirms its role in powering Microsoft’s next-generation push.
Disclosure: This list is intended as an informational resource and is based on independent research and publicly available information. It does not imply that these businesses are the absolute best in their category. Learn more here.
This article may contain commission-based affiliate links. Learn more on our Privacy Policy page.
Stay informed with the best tips, trends, and news — straight to your inbox.
By submitting I agree to Brand Vision Privacy Policy and T&C.