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Insightschevron-rightchevron-rightBreaking Newschevron-rightMicrosoft and AMD Team Up for Next-Gen Xbox Chips, Including Handheld Consoles

Microsoft and AMD Team Up for Next-Gen Xbox Chips, Including Handheld Consoles

Microsoft is doubling down on its Xbox hardware ambitions. The company announced a multi-year partnership with AMD to co-develop custom chips for its next wave of gaming systems — spanning traditional consoles to new handhelds like the Xbox Ally and Ally X.

Xbox president Sarah Bond says the chips will “unlock a deeper level of visual quality and immersive gameplay,” with AI integration set to enhance both performance and personalization — all while preserving backward compatibility with existing Xbox games.

The move expands Microsoft’s strategy to grow beyond the living room console, with cloud gaming, Game Pass, and third-party store access shaping its future. AMD, already a core partner for current-gen Xbox and PlayStation consoles, now reaffirms its role in powering Microsoft’s next-generation push.

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Dana Nemirovsky

JournalistBrand Vision

Dana Nemirovsky is a copywriter and journalist at Brand Vision Insights, with a bachelor's degree in Design and prior experience writing for a fashion magazine. She explores how culture shapes consumer behavior, highlighting shifts in marketing strategies and societal trends. With her storytelling approach, Dana offers a deeper look into how people and markets adapt to change.

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