Hudson’s Bay to Change Corporate Name After Canadian Tire Acquisition
Hudson’s Bay Company is preparing to legally change its name as part of a sweeping restructuring, following the court-approved sale of its iconic intellectual property to Canadian Tire. The historic move means the company will no longer operate under the Hudson’s Bay name, though the brand itself will live on under its new owner. A court hearing on June 23 will finalize the legal rebranding of four affiliated entities, separating the corporate shell from the brand Canadians have known for generations.
Canadian Tire’s acquisition includes the full rights to use “Hudson’s Bay,” “The Bay,” “HBC,” and all related branding. Under the agreement, the existing legal entities must adopt entirely new names within 45 days of the deal’s close. These entities, including Hudson’s Bay Company ULC, are being wound down through Canada’s Companies’ Creditors Arrangement Act, a process overseen by the Ontario Superior Court.
Though the name will remain visible on storefronts and in retail marketing, its connection to the former corporate entity is now severed. What remains of the old Hudson’s Bay will continue under a new identity, focused solely on resolving creditor claims and asset management. It marks the end of a 350-year chapter in Canadian business history — with Canadian Tire now writing the next one.
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